If brand marketing is about building awareness and appreciation for your institution, direct marketing encourages members of your key audiences to act. Our direct marketing experts will help you reach your audience(s) efficiently and generate quality inquiry responses through one of the below described services.
Each and every contact you make with a member of your target audience should serve a strategic purpose, enhance your unique story, and arrive at the optimal time. Of course, making sure this is the case with your communication flow is easier said than done. Process mapping is a collaborative review and mapping of materials that comprise your communication sequence for recruitment communications, inquiry generation programs, and annual fund campaigns. Because this exercise will identify missed opportunities as well as over-saturation, you’ll see a reduction in costs, an increase in conversion, and improvement on your overall return on investment.
E-mail marketing has allowed admissions marketers to improve their ability to deliver timely, personally-relevant information to prospective students without breaking the bank. Our e-mail marketing system will help you create, deliver, and track emails easily. And thanks to Stamats’ White Knight sender status, you’re able to communicate with your audience without your e-mails being falsely identified as SPAM or permanently blocking e-mails sent under your URL.
We take a different, more efficient approach to Undergraduate Search programs. Rather than generating numerous and often costly inquiries that are less likely to yield significant conversion rates, we will help you find a targeted, manageable group of qualified inquiries likely to apply to your school. We start by analyzing historical inquiry, applicant and enrollment data, and then create relevant, personal, and anticipated messages that merchandise an offer that compels students to take action. Each customized search strategy includes the following components:
