A brand is more than a look or a logo—it's a collection of words, images, ideas, and emotions that comes immediately to mind when someone thinks about your institution. In short, your brand is the promise you make to stakeholders (and prospective stakeholders) that expresses your school's core values.
The Stamats approach to institutional brand marketing rests on four foundational principles. First, we believe successful brands are an outward expression of your institution’s core values. With this in mind, most of our brand-building work involves brand clarification rather than brand creation. Second, we believe effective brand marketing requires a high level of campus involvement and engagement. Third, how you position your sub-branded entities is as important as how you position the larger institution. And finally, we believe brands have a purpose. The purpose of your institutional brand is to increase mindshare and, by extension, market share.
To help you build a strong reputation fitting of your institution and relevant to your audiences, our brand marketing services include:
Our sequential, five-step approach includes:
The Stamats Brand Boot Camp is a highly concentrated brand development process for college and university administrators who already have a keen understanding of their institution, have made firm decisions about their mission and vision, and have identified their intended target audiences and the marketplace in which they compete. Unlike our more comprehensive approach to brand development, the Boot Camp focuses directly on the development of an abbreviated brand portfolio that includes a singular brand promise and a set of brand attributes.
