Website Analytics Optimization
To improve the return on investment (ROI) for digital projects, it is imperative that institutions develop actionable insights from the data and information regarding web traffic and visitor behavior. The data gathered will be converted into actionable information, such as which pages are generating the most qualified leads for your institution. Technology alone cannot solve your marketing issues, however, our Google Analytics certified team will help you quickly understand what visitors are doing on your site and identify opportunities to increase visitor engagement.
ANALYTICS BENCHMARK
Stamats can help establish baselines for analytics and reporting to understand site performance and ways to improve. This includes identifying goals and translating those into Google Analytics reports to include proper tracking codes and key conversion metrics.
ANALYTICS WORKSHOP
This daylong, on-site workshop will blend lecture, discussion, and demonstration of Google Analytics using your current data to provide real-world examples and scenarios for you to apply to your day-to-day marketing. This includes a review of the fundamentals of Google Analytics (reporting interface, basic setup, etc.), how to translate organizational objectives into site goals, how to customize reports, and how to measure ROI.