Usability Testing
Do you know how target audiences actually use your website? Prospective students, prospective faculty and staff, parents, donors, alumni, and community leaders use your site to find information and accomplish particular tasks.
Usability testing puts you in their shoes to understand what is or isn't working—including how easy it is to navigate, the initial perception of your university the site provides, whether or not visitors can complete particular tasks, and how all of these things work together to provide accessible information.