Sustainable Site Redesign: Planning for Life After Launch

So your school is planning a long-overdue website redesign. But how do you balance ambitious goals with the realities of day-to-day site management, feature optimization, and maintenance? Recently, Stamats’ own Lin Larson explored this topic in a webcast hosted by our content management system (CMS) partner, OmniUpdate. With more than 20 years of higher education…

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Six Steps to Daily Success

I am in recovery, I am a recovering Big Shot. I started BS Anonymous. Through some of my more challenging experiences, I learned a few simple life-changing strategies that have helped me strengthen my personal vision, connect with my inner spirit, and ultimately change the way I feel, think, act, and react at home and…

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Organizing the Marketing Department: Four Steps for Success

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all types of institutions. Too often, they’ve inherited an organization chart that was built for a different time in the institution’s history, with position descriptions and reporting relationships that may have made sense for the conditions of 20 or 30 years ago but are no longer a good fit with the current reality.

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People First

This September, I am doing a webinar with Rob Westervelt (George Fox University) and Joe Brennan (University at Albany) on designing the highly effective marketing department. We developed this webinar, in part, to counter a popular misperception that effective marketing is all about the organizational structure. What we have learned over the years is that…

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Time to Look at Your Summer To-Do List

Summer semester on a college campus is a wondrous thing. The parking spots are abundant, the crosswalks are manageable, and the lines at the local coffee shop aren’t ridiculous. Commencement has come and gone and the start of the fall semester is just far enough away that it still feels like you have somewhat of…

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Vital Leadership in an Age of Distraction

Few things thwart vital leadership faster than distraction. Followers in an organization (and face it, most of us are followers) expect and increasingly demand that their leaders rise above the distractions and help keep the organization focused on what truly matters. Our work environments are a microcosm of our larger society and suffer from the…

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How to Create a Better RFP Experience

The idea behind the request for proposal (RFP) process is that by inviting multiple vendors to submit bids for engagements and projects, colleges and universities will be more likely to get better solutions at better values over time. Sounds good, but in practice, many higher education institutions find this not to be the case. Administrators…

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In Praise of Short-Term Wins (or, Win Early and Win Often)

When you play cards with someone, stacking the deck is a form of cheating. In organizational change, however, stacking the deck with short-term wins is an essential part of your overall success. John Kotter, in his seminal work Leading Change, outlined an eight-step change process: Establish a sense of urgency. Form a powerful coalition. Create…

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