Managing Your Academic Portfolio:

Five Options for Aligning Your Academic Programs With Marketplace Demand

Dr. Robert A. Sevier, Senior Vice President, Strategy, and
Dr. Ron Mahurin, Vice President for Strategy and Planning

Aligning your programs with marketplace demand is imperative to the overall success of your institution. The increase in competition fueled by the philosophy of “more is better” will often create more issues than it resolves.

Find out more about these five options for a better marketplace strategy:

  • Evaluation of existing programs
  • Identification of new academic programs
  • Development of a business plan for new majors
  • Creation of hybred (new) majors from existing programs
  • Identification of four or five keystone programs

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