Stamats periodically releases relevant higher education White Papers to supply guidance on pertinent issues and current events in the marketplace. Used by presidents, senior teams and boards, and others, our White Papers discuss topics such as leadership and vision, assessing institutional vulnerability, strategic planning, adult student marketing, branding, and measuring marketing return on investment.

TeensTALK® 2016

In-Depth Look at the College Search & Selection Preferences Among U.S. Teenagers

For 20 years, Stamats has shared findings from its annual TeensTALK® study—celebrated as the research standard for recruitment marketing practitioners—with the nation’s higher education community. This year, Stamats and Chegg partnered to conduct the study, bringing together the research expertise of two of the most respected brands in higher education.

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Higher Ed Marketing Resolutions for 2016

Higher Ed Marketing Resolutions for 2016

2015 was a tumultuous year for higher education. 2016 can be different. With the right leadership and vision, any institution has the opportunity to position themselves for a successful year. We’ve put together a list of marketing resolutions to provide your team with some fresh thinking for the New…

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Helping College Presidents, CFOs, and Boards Develop Logical, Rational, and Sustainable Pricing Strategy

Developing a coherent, defendable, and realistic pricing strategy is one of the most important challenges facing today’s college and university leaders and boards. Recognizing the many issues involved in this discussion, Bob Sevier of Stamats and Jim Scannell of Scannell & Kurz, wrote a series of blog posts on…

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Pretty Good Done: A More Elegant Approach to Strategic Planning

Fourteen years and a lifetime ago, I wrote a book on strategic planning for CASE. Since that time, my thinking about the role and function of strategic planning in the higher education space has changed dramatically. This change has occurred for three reasons:

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14 Ways to Reinvigorate Your Adult Student Recruiting Strategies

Today’s adult students have an unparalleled number and array of educational options. As a result, many programs that once successfully recruited adult students are facing enrollments that have plateaued, or even fallen. We prepared this white paper to help those colleges that want to reinvigorate their adult recruiting strategies. Of…

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Managing Your Academic Portfolio

Aligning your programs with marketplace demand is imperative to the overall success of your institution. The increase in competition fueled by the philosophy of “more is better” will often create more issues than it resolves. Find out more about these five options for a better marketplace strategy.

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What Colleges Can Learn About Branding From Consumer Brands

What Colleges Can Learn About Branding From Consumer Brands

Dr. Robert A. Sevier, senior vice president, strategy, Stamats and Bill Thorburn, CEO and chief creative director of The Thorburn Group discuss this and many other aspects of branding that some colleges and universities have yet to master. There are a number of keen insights that have lead to…

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12 Ways to Reinvigorate Your Annual Fund

12 Ways to Reinvigorate Your Annual Fund

In spite of the evolution of the electronic communication age, traditional solicitation methods are still used to attract charitable dollars from constituents. Traditional annual fund programs used to rely on solicitations through direct mail, telephone, and special events. Today, these three program channels are complemented by digital tools and inbound marketing strategies, which are growing in popularity.

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Brand Marketing 4.0

While more and more administrators and faculty are comfortable with the broad idea of brand marketing, there is ongoing concern among seasoned practitioners that a narrow or antiquated definition of brand marketing has limited their being able to use its full potential to advance their institutions.

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Christ’s Colleges Today

There is little doubt that while Christian colleges possess many of the same qualities and characteristics as secular institutions, there are at least four areas in which they are, and must be, truly different. Find out more about how to use the specific characteristics of Christian Colleges to your advantage.

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Dear President, Dear CMO

Read through a discussion between the president of an higher education institution and his chief marketing officer. A valuable lesson for both ends.

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Marketing MBA Programs

There is no getting around the fact that many MBAs, historically one of the most serviceable and valuable of degrees, has fallen on incredibly hard times. Before we approach the broad issue of how to market these programs, let’s get a sense of the size and composition of the MBA market.

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Moving Ahead with Confidence 2.0

Moving Ahead with Confidence 2.0

Based on recent conversations we’ve had with chief recruitment officers on campuses and at professional gatherings across the country, we suspect that a significant number of private colleges and universities will miss either their enrollment and/or net tuition revenue goals this fall. The odds are also high that many public colleges and universities will not fare much better. We hope we’re wrong, but as we write this in mid-summer, the tea leaves aren’t very encouraging.

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