Presentation Slides

Download a PDF of the presentation slides of this webinar (opens in a new window).

Download PDF

#HigherEdSmarter

Share how this webinar will help you work smarter using the hashtag #HigherEdSmarter on Twitter.

#HigherEdSmarter

Presented by Becky Morehouse, Vice President for Client Services, Stamats

Understanding the prospective adult nontraditional and graduate student can be challenging. With such a wide range of motivations and behaviors, the use of research is crucial to making sound, substantiated marketing decisions. As it’s been said before, without data, it’s just an opinion.

Join Stamats Vice President Becky Morehouse as she presents the results of Stamats’ 2015 Adult StudentsTALK™ research. This data will help colleges, universities, schools, and departments prioritize their services, hone in on program delivery modes, and determine marketing messages based on what is most important to the prospective adult student. With the continued pressure at many institutions to increase adult and/or graduate student enrollment, this research will provide valuable insights to share with your campus about what influences the decision making of these key audiences.

Companion Marketers Research Findings: Are marketers listening? A review of results of the Stamats 2015 Marketers Research Study shows how graduate student program marketers from institutions around the country shared invaluable information on effective marketing and messaging strategies, preferred media channels from social to TV, and budget considerations.