Presented by Rob Westervelt, George Fox University, Joseph Brennan, University at Albany – State University of New York & Robert A. Sevier, Stamats
This webinar will help college and university senior teams shape their broad marketing strategy and build a highly effective marketing department.
We will look at why political support for marketing is so essential and examine the importance of having a clear vision for what marketing is and how it works in higher education. We will then look at how to identify critical capabilities and explore staffing, budgets, and marketing return on investment (mROI). Finally, we will examine critical workflow and trends in organizational design.
We will conclude with a brief discussion of marketing best practices.