Presented by Beatrice Szalas, Stamats & Christopher Romano, Ramapo College of New Jersey
The creation of a brand promise is an essential first step in developing an integrated marketing campaign. While most campuses focus on operationalizing the brand promise through the marketing office, the true value of a brand promise is its ability to inspire campus change. That brand promise has to be believable, important, and distinctive, but it also needs to provide room for an institution to grow and achieve. This webinar will focus on how Ramapo College of New Jersey, a public liberal arts college, utilized its brand promise to not only launch its marketing campaign, but also create institutional change focused on student success.