magazines overlapping

Too Long, Didn’t Read

I first heard the four letters at a board retreat in the Pacific Northwest. During the meeting, a number of current students were asked to respond to different publications from the university. When asked about what he thought about the new viewbook, one student responded with “TLDR.” When queried he said, “too long, didn’t read.”…

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World painted on hands

It Can Be Done: Harvard Quantifies Alumni Social and Global Impact

Every college and university (program, department, school, etc.) is increasingly being called on to demonstrate the success of their graduates. The first hurdle is gathering success data about achievements in careers and in life—daunting in and of itself. A second hurdle, even more formidable, is demonstrating (quantifying) how collectively an institution’s alumni are making a…

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Understanding What Motivates Adult Students

Understanding What Motivates Adult Students

Practicals are driven by the financial betterment of themselves and their families. Starters have long desired to go to college, but life (work, family, other responsibilities, and finances) have prevented them from attending. Finishers are people who attended, but did not complete college.

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One Adult Student’s Story: Sharpening Skills

Shawn landed her first marketing job after graduating from a private liberal arts college with a degree in communication studies. She loved her job. After five years, she felt she was ready to move up into a senior position within her company. Then, Shawn discovered she was pregnant. She told friends attending a dinner party at her house that she would continue to work after the baby was born.

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2015 TeensTALK™ Reveals Teens’ Creative Hot Buttons

While the fresh start of a new fiscal year is typically something to look forward to, FY16 will be a challenging one for lots of colleges across the country. We’re already hearing from a number of chief marketing and chief recruiting officers who report that projected tuition revenue shortfalls will require budget-tightening at best, and staff-trimming at worst.

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The Amazing MBA

The Amazing MBA

Big news in graduate education! For the first time ever, the MBA (including specialized business master’s degrees in programs like accounting or finance) has surpassed even a master’s in education in terms of the number of master’s degrees conferred in the US. What’s been happening?

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