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QUICKTAKES

Insights into integrated marketing, communication, and research for colleges and universities by Dr. Robert A. Sevier and other Stamats marketing professionals.

Vol. 11, no. 5

• It’s Photo Time: Don’t Hesitate (More Than You Have)
• Getting a Leg Up In The Facilities Arms Race
• Book Review: Microtrends

Vol. 11, no. 4

• Successful Marketers Put First Things First
• Silent No More...Find Out Why They Didn’t Choose You
• Thinking About Your Upcoming Spring Board Meeting?

Vol. 11, no. 3

• Going Digital...Strategically
• Ten Commandments Of Branding, Part II
• White Papers Available Online

Vol. 11, no. 2

• Emotional Branding
• Adult Students: Can Your Institution Afford Not To?
• Web 2.0 Principles
• Thinking About Your Upcoming Spring Board Meeting?

Vol. 11, no. 1

• Resolutions To Grow By
• Poll Recap—Web 2.0 Marketing Strategy
• Five Common Blunders With Viewbook Content
• Homeland Security Program Aimed At Anti-Terrorism Jobs

Vol. 10, no. 20

• What Web 2.0 Means For Colleges And Universities
• Apportion Your Marketing Dollars Correctly
• Poll Recap—Variable Digital Print
• White Papers Available Online
• Top Ten (Or More) Ideas Generated At The Stamats Interactive Marketing Strategies Conference

Vol. 10, no. 19

• Getting Personal With Variable Data Printing (VDP)
• Seven Mistakes Institutions Make In Analyzing The Results Of Financial Aid Awarding Strategies
• IMC Demystified – Column VI

Vol. 10, no. 18

• An Interview With Thomas Frey
• Welcome Back
• Strategic Discounting: Four Questions You Need To Ask
• IMC Demystified—Column V

Vol. 10, no. 17

• Google, Yahoo!, Msn—Today’s Search Piece
• Quicktalk™ Poll Recap—Fall Research Results
• Six Common Mistakes Institutions Make In Addressing Retention Issues
• IMC Demystified—Column IV

Vol. 10, no. 16

• Now Is The Time
• Quicktalk™ Poll Recap—Key Feeling Of Web Visitors
• Update Your Tagline In The Repository
• IMC Demystified—Column III

Vol. 10, no. 15

• Do You Know Where Your Tortilla Was Last Night?
• Quicktalk™ Poll Recap
• Gen X And The Giving Crunch
• IMC Demystified – Column II

Vol. 10, no. 14

• The Seven Deadly Sins Of Higher Ed Search
  Engine Marketing
• Quicktalk™ Poll Recap—Map Your Way To Success
• Must Have Marketing Resources
• IMC Demystified – Column I

Vol. 10, no. 13

• Map Your Way To Success
• Quicktalk™ Poll Recap—The Inside Dope On Differentiation
• Evaluate Your Search Engine Marketing (Sem) IQ
• Stamats’ Strategic Integrated Marketing Conference Recap
• An Interview With Barrett Seaman

Vol. 10, no. 12

• The Power Of Brand: Divining The Difference
• Quicktalk Poll Recap
• My First Campus Visit
• The Shrinking Divide Between Public And Private
• Research Driven Decisions

Vol. 10, no. 11

• Are You Good In A Crisis?
• Quicktalk Poll Recap
• The Early Bird Gets The Worm
• Excerpt From An Interview With Don Schultz

Vol. 10, no. 10

• Don’t Throw Them To The Wolves…make Them A Wolf
• Quicktalk Poll Recap
• White Paper: Building The Senior Team: Making The Right Choices
• Choose Your Words Carefully
• Top 10 Online Cities

Vol. 10, no. 9

• Research And Communication: Working
  Together To Reach Donors
• Quicktalk Poll Recap
• Stamats Applications Available
• Strategy As Intention
• Join Forces For Event Success
• Eclectic Indicators

Vol. 10, no. 8

• Target Keywords
• Quicktalk Poll Recap
• Marketing Scorecards
• Strategy As Intention
• Private Giving To Colleges Climbs
• Maintaining A Good Database

Vol. 10, no. 7

• Keys To A Successful Event Plan
• Quicktalk Poll Recap
• Stamats Monograph Available
• Here’s The First Thing You Don’t Need…
• Binge Redeaux

Vol. 10, no. 6

• Search Enging Marketing: Are You In The Game?
• Quicktalk Poll Recap
• Presidents’ Primary Uses Of Time
• College Attributes That Increase Brand Value

Vol. 10, no. 5

• Can Print Survive In A Digital World?
• Quicktalk Poll Recap
• Five Ways Research Will Help You Advance Your Campaign
• White Papers Available
• Engaging Employees As Challenge Ambassadors

Vol. 10, no. 4

• When To Conduct Research
• Quicktalk Poll Results
• Take Control Of Your Rankings
• Profile Of A College President

Vol. 10, no. 3

• Get Back To The Basics
• Quicktalk Poll Results
• The Marketplace: Leverage Your Media Releases To Gain Appreciation
• Pew Study On Social Networking

Vol. 10, no. 2

• Launch of Quicktalk Poll
• Apportion Your Marketing Dollars Correctly
• Are You a Victim of Click Fraud?
• The iPhone and Indirect Marketing
  

Vol. 10, no. 1

• On Strategy: Differentiation, Second Chapter
• Resolution #1: A One-year Integration Plan
• Is Social Networking A Legitimate Marketing Tool?
• On The Numbers: For Every 100 Females
• International Enrollment

Vol. 9, no. 21

• Is Demography Destiny?
• White Papers Available Online
• Facebook

Vol. 9, no. 20

• Experience Marketing
• Who is Using Youtube?
• What to Make of Youtube, Google Video,
  and Other Online Video Sites

Vol. 9, no. 19

• From Stamats’ Parentstalk® Study
• White Paper: An Interview With Don Schultz
• Teenstalk® Webinar Wrap Up

Vol. 9, no. 18

• Thinking Different About Search and ROI
• Insights From Generating Successful Interactive Marketing Strategies Conference
• Open and Click Rates For U.s. Marketing E-mail, by Day Of the Week (2nd Quarter 2006)
  Five-year Research Project Tracked $1 Billion in Spending by 36 Major Marketers

Vol. 9, no. 17

• Future Forces
• Keep on Truckin'
• Furor Over New Facebook Feature is Rediculous
• Media that Poses the Most Risk for Children and Teens

Vol. 9, no. 16

• Students and Technology
• Hotel Deadline Extended
• Artificial Intellegence on Your Web Site

Vol. 9, no. 15

• Creative Partnerships: Sharing Your Brand
• Web Features: Are They Worth It?
• Role of Friends in Decision Making

Vol. 9, no. 14

• Stamats Launches New Identity
• Don Schultz Realigns Higher Education Marketing At Stamats Conference
• iPods Knock Over Beer Mugs

Vol. 9, no. 13

• Student Debt - A Disturbing Picture
• The Rise of "Outcomes"
• The Remedial Track

Vol. 9, no. 12

• Higher Education and The Media – An Increasingly Necessary Alliance
• Determining College Attributes That Raise Brand Value
• Top 10 Majors – All College Students
• Trend In Contracted Services

Vol. 9, no. 11

• A Community of Words: How Good Writing Builds Great Web Sites
• Successfully Marketing The Publics: Two Lessons Learned
• The Changing Nature of The American Family
• More Nationall Bookstore Chains Seen On Campus

Vol. 9, no. 10

• Using Research To Guide Your Marketing Efforts
• Have a "Budget Stretching" Idea?
• A Thousand Small Gestures.
• Where the Jobs are

Vol. 9, no. 9

• Leverage Swot like Never Before
• Update your Tagline in the Repository
• The Evolution of the Printed Publication

Vol. 9, no. 8

• Is Print Dead?
• Britain Seeks more International Students
• Experts Offer Solutions to the College Cost Crisis
• The New Hot Major

Vol. 9, no. 7

• Building Donor Relations Through Online Communities
• Bookshelf Lovemarkes: The Future Beyone Brand
• International Students and Study Abroad

Vol. 9, no. 6

• Redefining Search
• New Stamats White PaperTrout On Strategy: Differentiation in Higher Education
• Commit and Deliver

Vol. 9, no. 5

• Look East
• Amplifying Your Brand Through powerful concepts
• Wacky Ts

Vol. 9, no. 4

• Creative Volume: Amplifying Your Brand
• Going Wireless
• Experience Marketing
• Audio Logs

Vol. 9, no. 3

• Assuring Student Success
• Bookshelf: Embrace The Oxymoron: Customer Service In Higher Education
• Numbers: Using the Values and Aspirations of Today's Teens to Recruit Students
• Eat Local
• Students Interested in Only Larger Scholarships

Vol. 9, no. 2

• Viral Marketing
• College Maps
• The Recruitment Game

Vol. 9, no. 1

• Tips for Improving Your Campus Visit Experience
• What's On Your Bookshelf