More Than Vocabulary

Understanding the Relationship Between Attribution Modeling and Social Media Optimization In the final analysis, the only thing that matters is results. This is why seasoned marketers are constantly looking for tools that will allow them to better separate marketing wheat from marketing chaff. In other words, they want to know what’s working, and why, and…

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Breaking through Ad Overload

No, there is no typo in the headline of this article. I believe that because of the referendum in the UK and the election results in the US, many international students in 2017 will walk away from both countries and consider others, like Australia, Canada, and China for their undergraduate and graduate educations.

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Woman taking the college website redesign quiz.

Ready for a College Website Redesign? Take our quiz!

How do you know if you’re ready for a college website redesign? We assess many colleges and see a common pattern over the years. Maybe it’s the frustrated students who can’t find the FAFSA renewal forms. Or the staff members who battle the content management system (CMS). Worst of all, are the future students who…

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Content Governance for Cool Cats and their Humans

“Creating great content is not the finish line. It’s the starting line.” – Mark W. Schaeffer, The Content Code     Very few of us have the luxury to truly start at the starting line. We enter the content role as a marketing writer, or as an expert in a particular field who is tasked…

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Seven Signs Your School Needs a New Website

Seven Signs Your School Needs a New Website

When college websites first came online, they had a dozen or so pages to give visitors an interactive overview of the school. It felt like a mashup of several flyers, including the college’s history, academic programs, campus life, and an application form. Several iterations later, it morphed into a digital version of the viewbook, which was fine and well until departments and schools were allowed to create their own web pages. Suddenly, everyone was a webmaster and a marketing guru.

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Facebook Ads for Cool Cats & Their Humans

Higher Ed Facebook Ads for Cool Cats & Their Humans

A Facebook Ad campaign should not be treated like a pay-per-click (PPC) ad. Your audience is not viewing the content based off of an active search in the search engine results pages (SERPs). You need to develop your ad creative tailored towards specific audience segments in order to generate the most meow for your efforts.

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SEO Cat

SEO Mad Lib for Humans and Cool Cats

You’ve been tasked with increasing your college website search rankings. On-page SEO is a big part of it. Optimizing your pages can sometimes feel like a game of Mad Libs. Instead of retroactively going in and optimizing a page, why not do it from the start?

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The Future of Recruiting Students Using Pay-Per-Click (PPC)

In a recent webinar put on by one of our partners, the moderator opened the session by saying, “Don’t let anyone try to fool you; pay-per-click (PPC) is hard.” One could hear a collective sigh of relief from participants. The truth is, managing PPC campaigns, especially for a variety of subjects, is challenging. It requires…

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