Your Relationship With Data: It’s Complicated

In the Digital Age, data touches every dimension of an organization’s operations. Strategic decision-making, productivity, compliance, and marketing all rely upon high-quality data. And as big data, artificial intelligence, and data attribution become central to how organizations differentiate themselves in the marketplace, maintaining efficient control and accuracy is crucial — and sometimes complicated. If you’re…

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The Slow Bleed: Death by a Thousand Tactics

If I had to choose one quality that separates effective institutions from the less effective, it would be an unwavering commitment to strategic thinking. Colleges and universities that focus on strategy tend to be more successful. In sharp contrast, those too concerned with tactics tend to be reactive—and dramatically less successful. In fact, from my…

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What in the World is Going On?

During my 30+ years at Stamats I’ve probably been involved in 500 or so assessments of one kind or another. Whether an in-depth strategic audit or a simple conversion about how to create a more effect marketing department, the key to finding out what’s going on is to identify that set of core questions that…

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Upcoming Webinar: Building Today’s Highly Effective Marketing Department

On Tuesday, September 26th, Stamats will host a free webinar designed to help college and university leaders clarify their marketing strategies and build more successful marketing departments. Entitled Purpose Built: Building Today’s Highly Effective Marketing Department, this webinar will help you find out: What questions must be addressed before you build your marketing department Why…

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Is Lead Generation Dead?

For decades, generating qualified leads was the holy grail of enrollment communications professionals. Today, Marketo reports, Google searches for newer terms such as “marketing automation,” “lead scoring,” and “demand generation”—terms that didn’t even exist 10 years ago—are dramatically eclipsing those for “lead generation.” Does this mean that lead generation is on its last legs? I’m…

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Would It Help to Be More Strategic? Perhaps.

I remember it like it was yesterday. A board member, in response to a presentation I had made on the major issues facing higher education, asked, “Will being more strategic help us?” The answer depends on how you define strategy. If your definition of strategy is largely expansionist (we need to offer more programs and…

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Making the Case for Marketing in Higher Education

Spring is in the air—the time of year when many colleges and universities are formulating and finalizing their budgets. And for marketing teams, now is a perfect opportunity to shine a brighter light on what you do, the results you produce, and value you bring to the table. In short, it’s time for marketing writ…

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All That (Marketing) Jazz

All That (Marketing) Jazz

I’m a musician. After hearing me play, some may argue that claim. But as someone who finds joy, satisfaction, artistic expression and occasional cash through music, I often find myself thinking about making great music as a metaphor for doing great marketing.

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70-20-10

The 70-20-10 Formula

I am instinctively wary of formulas. I know from long experience that the formula for the best tomato soup really isn’t. I know that the formula for sand to cement to water required major adjustment. And I’m still trying to nail that formula for homemade window cleaner. So when I heard about this formula for allocating marketing expenditures I didn’t rush in. I was a late adopter.

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Google Analytics for Cool Cats and Their Humans 1

Google Analytics for Cool Cats & Their Humans Part 1: Audience Personas

Hey, psssst. You over there. I’m sitting on some hot data, freshly aggregated and bursting with the potential for robust interpretation. All of this top secret information is in this manila envelope underneath me on this chair. (Side note: do you like how I coordinate the envelope with my ginger fur? Cats naturally have style.) Where did I get all this information about the users on your website? From your website’s Google Analytics (GA). You should really spend more time in there.

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Using Instagram and Snapchat for Higher Ed Marketing & Recruitment

By now, it’s clear that good images can stop your viewers in their tracks—newspaper, magazines, and book jacket designers have figured this out for ages. So it isn’t surprising that 140-character tweets and other text-only media have been replaced by Instagram, Pinterest, and Snapchat. However, this is not to say that text doesn’t matter because we’re too lazy to read, only that images have been complementing or even supplanting headlines.

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