BOOKSHELF
- Marketing and Brand Marketing Specific Books
- Aaker: Building Strong Brands; Brand Portfolio Strategy
- Albrecht: The Northbound Train: Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization
- Beckwith: Selling the Invisible; What Clients Love; Invisible Touch
- Bedbury: A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century
- Bennis: Organizing Genius: The Secrets of Collective Collaboration
- Bhide: Hustle as Strategy, HBR
- Blanchard: The One Minute Manager Meets the Monkey
- Bossidy: Execution: The Discipline of Getting Things Done
- Brown: 13 Fatal Errors Managers Make
- Bryson: Strategic Planning for Public and Nonprofit Organizations
- Buckingham: First, Break All the Rules: What the World's Greatest Managers Do Differently
- Chaleff: The Courageous Follower: Standing Up To and For Our Leaders
- Cialdini: Influence: Science and Practice
- Collins: Good to Great: Why Some Companies Make the Leap... and Others Don't
- Covey: Seven Habits of Highly Effective People
- Drucker: The Essential Drucker
- Evans: Blown to Bits: How the New Economics of Information Transforms Strategy
- Fombrun: Reputation: Realizing Value from the Corporate Image
- Frank: The Winner Take All Society: Why the Few at the Top Get So Much More Than the Rest
- Gladwell: Blink; The Tipping Point: How Little Things Can Make a Big Difference
- Godin: Purple Cow; Unleashing the Idea Virus; Permission Marketing
- Goodstein: Applied Strategic Planning
- Habecker: Leading with a Follower’s Heart
- Hamel: Competing for the Future
- Harari: Leapfrogging the Competition
- Harvey: The Abilene Paradox and Other Meditations on Management
- Hill: Radical Marketing: From Harvard to Harley, Lessons from 10 That Broke the Rules and Made it Big
- Kaplan: The Strategy-Focused Organization
- Katzenbach: The Wisdom of Teams
- Kotter: Leading Change
- Kouzes and Posner: The Leadership Challenge
- Kriegel: Sacred Cows Make the Best Burgers
- Lencioni: Death by Meeting; The Five Dysfunctions of a Team; The Five Temptations of a CEO
- Lenskold: Maketing ROI: The Path to Campaign, Customer, and Corporate Profitability
- Lepla: Integrated Branding: Becoming Brand-Driven Through Company-Wide Action
- Levitt: Marketing Myopia (HBR article from the early 60s; a classic)
- Lucas: Fatal Illusions: Shredding a Dozen Unrealities That Can Keep Your Organization from Success
- McNally: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
- Nanus: Visionary Leadership
- Nash: Direct Marketing
- Niven: Balanced Scorecard Step-By-Step
- Ogilvy: Ogilvy on Advertising
- Parker: Cross-Functional Teams
- Peppers and Rogers: One-to-One Marketing (several books on same theme by same authors)
- Peters: (re)Imagine; The Top Brand 50
- Ries: Focus: The Future of Your Company Depends Upon It
- Ries and Ries: Fall of Advertising and Rise of PR
- Ries and Trout: Positioning: The Battle for Your Mind ; The 22 Immutable Laws of Marketing
- Roberts: Lovemarks: The Future Beyond Brands
- Roman: Integrated Direct Marketing; Opt-in Marketing
- Sample: The Contrarian's Guide to Leadership
- Schultz: Integrated Marketing Communication
- Senge: The Dance of Change: The Challenges of Sustaining Momentum in Learning Organizations
- Sevier: Thinking Outside the Box
- Shepard and Associates: The New Direct Marketing
- Stone: Successful Direct Marketing Methods
- Travis: Emotional Branding
- Trout: Differentiate or Die
- Trout: The Power of Simplicity
- Higher Education Specific Books
- Bok: Universities and the Marketplace: The Commercialization of Higher Education
- Brewer: In Pursuit of Prestige: Strategy and Competition on U.S. Higher Education
- Buchanan: Handbook of Institutional Advancement
- Burtchaell: The Dying of the Light: The Disengagement of Colleges and Universities from their Christian Churches
- Dennis: A Practical Guide to Enrollment and Retention Management in Higher Education
- Enhrenberg: Tuition Rising: Why College Costs So Much
- Hossler: Enrollment Management: An Integrated Approach
- Lauer: Competing for Students, Money, and Reputation
- Leslie: Wise Moves in Hard Times: Creating and Managing Resilient Colleges and Universities
- Levine: When Hope and Fear Collide: A Portrait of Today's College Student
- Kane: The Price of Admission: Rethinking How Americans Pay for College
- Keller: Academic Strategy: The Management Revolution in American Higher Education
- Kirp: Shakespeare, Einstein, and the Bottom Line
- Kluge: Alma Mater: A College Homecoming
- Peterson: Planning and Management for a Changing Environment
- Rudolph: American College and University: A History
- Ruch: Higher Ed., Inc.: The Rise of the for-Profit University
- Sevier: Integrated Marketing Workbook
- Taylor: Strategic Indicators for Higher Education
- Willimon: The Abandoned Generation: Rethinking Higher Education