A CRM Buyer’s Guide for Higher Education: Five Ways to Kickstart Your Buying Process on Campus

A blog from Nicole Baldassarre and our good friends at TargetX. Many offices are being asked to do more with less, while simultaneously experiencing increased pressure to reach and maintain enrollment goals. Student demographics are changing and with that comes unique challenges that affect enrollment and completion rates. With recruiters and advisors assigned to manage…

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Debunking 10 Persistent Myths About the Adult Student Market

Debunking 10 Persistent Myths About the Adult Student Market The allure of the adult student marketplace, particularly online students, continues. However, in many cases, colleges and universities enter this market with a false or naïve set of expectations. Many suffer from a Field of Dreams “build it and they will come” mentality. This is often…

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The Write Stuff: Content Marketing Best Practices

Whether part of a holistic demand generation strategy or a more focused communication campaign, effective content marketing is all about building and maintaining meaningful connections with your most valuable audiences. The goal is less about selling and more about authentic engagement — reaching people where they live, with information that matters, in ways that are…

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A Porsche with No Keys

Musings from TargetX Symposium18 A few weeks ago, my colleague, Sabra Fiala, and I had the pleasure of “working” the Stamats booth at the TargetX Symposium in Nashville. During that time, we were very gratified to see that more and more higher ed marketers are realizing that building demand for colleges and programs begins with…

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Improving Yield: It’s a Strategy Game

In a world that’s ruled by shorter and shorter attention spans, 24/7 messaging, and an endless array of nuanced options, marketing success demands clear strategy. Particularly when it comes to improving yield—growing the number of qualified applicants and then converting those applicants into actively enrolled students—success requires forethought and flawless execution.

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Demystifying Adult Student Recruiting

There appears to be a lot of unnecessary mystery and trepidation around how to recruit adult students. In fact, with some strategic variations, the process to recruit adults is very similar to the process of recruiting traditional undergraduate students. Here’s a look at the four-step process: Determine what kind(s) of students you want. Find out…

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Want to Improve Yield? Begin with Your Brand

We say it all the time around here: “Successful brands are more than logos and taglines; they’re a collection of experiences — the living embodiment of everything an institution stands for.” Now, maybe that sounds a bit hyperbolic (after all, we have more than one poet on staff), but we firmly stand by the sentiment.…

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Price Perspective: How Reframing Discounts Shifts Perception of Value

Communicating cost information effectively is a primary challenge for higher ed marketers and enrollment managers. On one hand, discussions of cost often become discussions of value (i.e., the quality of the education, the promise of positive outcomes in employment or graduate school, pristine facilities, etc.). On the other, discussions of cost are often less about abstract concepts…

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Chief Information Sources Used by Adult Students

Like undergraduate students, adult students use a panoply of information sources when exploring prospective colleges and programs. Not surprisingly, these sources include a blend of: Digital and non-digital information Channels controlled by the school and channels independent from the school University Website The most powerful owned media, not surprisingly, is an institution’s website. Recognizing its…

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Barriers to Overcome

Understanding the Concerns Adult Students Have About Going to College Colleges and universities interested in recruiting adult students often fill their recruiting communication channels with information on why an adult student should go (back) to school. The information is logical and their arguments are persuasive. At least up to a point. What schools often forget, however, are…

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