Chief Information Sources Used by Adult Students

Like undergraduate students, adult students use a panoply of information sources when exploring prospective colleges and programs. Not surprisingly, these sources include a blend of: Digital and non-digital information Channels controlled by the school and channels independent from the school University Website The most powerful owned media, not surprisingly, is an institution’s website. Recognizing its…

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Barriers to Overcome

Understanding the Concerns Adult Students Have About Going to College Colleges and universities interested in recruiting adult students often fill their recruiting communication channels with information on why an adult student should go (go back) to school. The information is logical and their arguments are persuasive. At least up to a point. What schools often…

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5 Tips for A/B Testing With OU Campus™

It happens countless times each day: Visitors land on your website by clicking a search ad or Facebook post. When they arrive, what image or headline do they notice? What do they ignore? A/B testing allows you to optimize your site traffic by better understanding how users respond to various site details. Even minor alterations…

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More Than Vocabulary

Understanding the Relationship Between Attribution Modeling and Social Media Optimization In the final analysis, the only thing that matters is results. This is why seasoned marketers are constantly looking for tools that will allow them to better separate marketing wheat from marketing chaff. In other words, they want to know what’s working, and why, and…

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Your Relationship With Data: It’s Complicated

In the Digital Age, data touches every dimension of an organization’s operations. Strategic decision-making, productivity, compliance, and marketing all rely upon high-quality data. And as big data, artificial intelligence, and data attribution become central to how organizations differentiate themselves in the marketplace, maintaining efficient control and accuracy is crucial — and sometimes complicated. If you’re…

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Three Reasons to Not Use the NPS in Higher Education

In the past 15 years, the Net Promoter Score (NPS) has become a standard (perhaps the standard) measure of customer loyalty and satisfaction. Created by a partner at Bain & Co., the NPS was designed to help company executives establish a simple understanding of how their customers felt about the company. The NPS asks one…

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Sustainable Site Redesign: Planning for Life After Launch

So your school is planning a long-overdue website redesign. But how do you balance ambitious goals with the realities of day-to-day site management, feature optimization, and maintenance? Recently, Stamats’ own Lin Larson explored this topic in a webcast hosted by our content management system (CMS) partner, OmniUpdate. With more than 20 years of higher education…

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Reaching and Converting Adult Students: Part I of II

Savvy markets know there is a big difference between reaching adult students and converting adult students. For this reason, I am going to approach this topic in two blogs. This blog will address reaching prospective adult students. The second companion blog will take a look at converting adult students.   Part I − Reaching Adult…

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Stand By Your Brand

“What’s unique about this university?” The focus group facilitator’s question seemed to hang in the air. Then a high school senior replied, “The only thing that comes to mind is that it’s a direction on a compass.” The response made those of us observing behind the glass wince. With the value of higher education continuing…

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A Brand New Year: Make 2018 the Year of Your Story

In my blog post from May, I examined the vital link between brand building and storytelling. It’s an idea—a way of approaching the art and science of branding—that’s not only accessible and compelling, it’s finally becoming mainstream. Beyond the functional how-to’s of better branding through better storytelling, let’s explore why stories have always been so…

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Why Brands Matter Now More than Ever

Oddly, one of the great challenges of building a great brand is more likely internal than marketplace. It is not that leaders are against branding, it’s just that some don’t know where brand building fits on their queue of “important things we need to do.” Let me spend a few minutes explaining why brand building…

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