Breaking through Ad Overload

No, there is no typo in the headline of this article. I believe that because of the referendum in the UK and the election results in the US, many international students in 2017 will walk away from both countries and consider others, like Australia, Canada, and China for their undergraduate and graduate educations.

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How to Create a Better RFP Experience

The idea behind the request for proposal (RFP) process is that by inviting multiple vendors to submit bids for engagements and projects, colleges and universities will be more likely to get better solutions at better values over time. Sounds good, but in practice, many higher education institutions find this not to be the case. Administrators…

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Survey Says: Major Trends in Higher Education

Last fall, Stamats conducted its National Poll on the Major Issues Facing Higher Education. Directed at senior-level college administrators and board members, the study had a singular, but crucial purpose: to identify and rank those issues of most importance to higher education professionals and the institutions they serve. To empower college and university leadership across…

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2018 International Student Communication Plan

The impact of the UK’s Brexit vote and the results of the 2016 elections in the US have already negatively impacted international applications to many colleges and universities in both countries. Rather than wait until final enrollment numbers are reported in the fall, schools with strategic international recruitment plans should begin now to review and change the way they have recruited international students in the past.

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People Don’t Buy Different

If your recruiters’ and fundraisers’ presentations aren’t making their audiences choke up just a little, it’s time to simplify and re-script the expression of your school’s brand experience. Bravo to Rob Zinkan for nailing a fundamental higher ed marketing misfire squarely on the head in his recent IHE blog. Indiana University’s associate vice president for…

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Your Brand Is Your Story. Tell It Well.

It’s been said that a brand is a story always being told. I couldn’t agree more. Today, products and services are inseparable from the stories they tell. Stories capture the history, the culture, the mission, and momentum of a place. They are a collection of images, words, and experiences that go beyond simply conveying value—they…

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