Want to Improve Yield? Begin with Your Brand

We say it all the time around here: “Successful brands are more than logos and taglines; they’re a collection of experiences — the living embodiment of everything an institution stands for.” Now, maybe that sounds a bit hyperbolic (after all, we have more than one poet on staff), but we firmly stand by the sentiment.…

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Price Perspective: How Reframing Discounts Shifts Perception of Value

Communicating cost information effectively is a primary challenge for higher ed marketers and enrollment managers. On one hand, discussions of cost often become discussions of value (i.e., the quality of the education, the promise of positive outcomes in employment or graduate school, pristine facilities, etc.). On the other, discussions of cost are often less about abstract concepts…

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Chief Information Sources Used by Adult Students

Like undergraduate students, adult students use a panoply of information sources when exploring prospective colleges and programs. Not surprisingly, these sources include a blend of: Digital and non-digital information Channels controlled by the school and channels independent from the school University Website The most powerful owned media, not surprisingly, is an institution’s website. Recognizing its…

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Barriers to Overcome

Understanding the Concerns Adult Students Have About Going to College Colleges and universities interested in recruiting adult students often fill their recruiting communication channels with information on why an adult student should go (back) to school. The information is logical and their arguments are persuasive. At least up to a point. What schools often forget, however, are…

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5 Tips for A/B Testing With OU Campus™

It happens countless times each day: Visitors land on your website by clicking a search ad or Facebook post. When they arrive, what image or headline do they notice? What do they ignore? A/B testing allows you to optimize your site traffic by better understanding how users respond to various site details. Even minor alterations…

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More Than Vocabulary

Understanding the Relationship Between Attribution Modeling and Social Media Optimization In the final analysis, the only thing that matters is results. This is why seasoned marketers are constantly looking for tools that will allow them to better separate marketing wheat from marketing chaff. In other words, they want to know what’s working, and why, and…

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Your Relationship With Data: It’s Complicated

In the Digital Age, data touches every dimension of an organization’s operations. Strategic decision-making, productivity, compliance, and marketing all rely upon high-quality data. And as big data, artificial intelligence, and data attribution become central to how organizations differentiate themselves in the marketplace, maintaining efficient control and accuracy is crucial — and sometimes complicated. If you’re…

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Three Reasons to Not Use the NPS in Higher Education

In the past 15 years, the Net Promoter Score (NPS) has become a standard (perhaps the standard) measure of customer loyalty and satisfaction. Created by a partner at Bain & Co., the NPS was designed to help company executives establish a simple understanding of how their customers felt about the company. The NPS asks one…

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Sustainable Site Redesign: Planning for Life After Launch

So your school is planning a long-overdue website redesign. But how do you balance ambitious goals with the realities of day-to-day site management, feature optimization, and maintenance? Recently, Stamats’ own Lin Larson explored this topic in a webcast hosted by our content management system (CMS) partner, OmniUpdate. With more than 20 years of higher education…

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