Fall, 2017 International Student Trends

Although all of the fall, 2017 international student enrollment reports are not known and although no one has a crystal ball, I think it is safe to write an article about the clear enrollment winners and losers for the fall semester. Clearly countries like Canada and Australia enrolled an increasing number of international students. Clearly…

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Six Steps to Daily Success

I am in recovery, I am a recovering Big Shot. I started BS Anonymous. Through some of my more challenging experiences, I learned a few simple life-changing strategies that have helped me strengthen my personal vision, connect with my inner spirit, and ultimately change the way I feel, think, act, and react at home and…

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Operationalizing Core Values

I have been spending a lot of time lately thinking about core values; that list of qualities that are framed and placed strategically throughout campus. Chances are that an inordinate amount of time went into defining those values. It is likely that meetings were held, debate ensued around each iterations the final list was rolled out with great fanfare.

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What in the World is Going On?

During my 30+ years at Stamats I’ve probably been involved in 500 or so assessments of one kind or another. Whether an in-depth strategic audit or a simple conversion about how to create a more effect marketing department, the key to finding out what’s going on is to identify that set of core questions that…

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Organizing the Marketing Department: Four Steps for Success

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all types of institutions. Too often, they’ve inherited an organization chart that was built for a different time in the institution’s history, with position descriptions and reporting relationships that may have made sense for the conditions of 20 or 30 years ago but are no longer a good fit with the current reality.

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People First

This September, I am doing a webinar with Rob Westervelt (George Fox University) and Joe Brennan (University at Albany) on designing the highly effective marketing department. We developed this webinar, in part, to counter a popular misperception that effective marketing is all about the organizational structure. What we have learned over the years is that…

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