Operationalizing Core Values

I have been spending a lot of time lately thinking about core values; that list of qualities that are framed and placed strategically throughout campus. Chances are that an inordinate amount of time went into defining those values. It is likely that meetings were held, debate ensued around each iterations the final list was rolled out with great fanfare.

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What in the World is Going On?

During my 30+ years at Stamats I’ve probably been involved in 500 or so assessments of one kind or another. Whether an in-depth strategic audit or a simple conversion about how to create a more effect marketing department, the key to finding out what’s going on is to identify that set of core questions that…

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Organizing the Marketing Department: Four Steps for Success

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all types of institutions. Too often, they’ve inherited an organization chart that was built for a different time in the institution’s history, with position descriptions and reporting relationships that may have made sense for the conditions of 20 or 30 years ago but are no longer a good fit with the current reality.

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People First

This September, I am doing a webinar with Rob Westervelt (George Fox University) and Joe Brennan (University at Albany) on designing the highly effective marketing department. We developed this webinar, in part, to counter a popular misperception that effective marketing is all about the organizational structure. What we have learned over the years is that…

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Upcoming Webinar: Building Today’s Highly Effective Marketing Department

On Tuesday, September 26th, Stamats will host a free webinar designed to help college and university leaders clarify their marketing strategies and build more successful marketing departments. Entitled Purpose Built: Building Today’s Highly Effective Marketing Department, this webinar will help you find out: What questions must be addressed before you build your marketing department Why…

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New Book: Top Problems Facing Colleges

Top Problems Facing Colleges lists the 16 most daunting challenges. The book challenges how colleges select presidents and trustees, citing better cost management of the most cherished academic sacred cows. The author, Norman Smith, is a college president, president of Emeritus, and former Harvard Dean. Get a copy of Norman Smith’s book today.

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Time to Look at Your Summer To-Do List

Summer semester on a college campus is a wondrous thing. The parking spots are abundant, the crosswalks are manageable, and the lines at the local coffee shop aren’t ridiculous. Commencement has come and gone and the start of the fall semester is just far enough away that it still feels like you have somewhat of…

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