People First

This September, I am doing a webinar with Rob Westervelt (George Fox University) and Joe Brennan (University at Albany) on designing the highly effective marketing department. We developed this webinar, in part, to counter a popular misperception that effective marketing is all about the organizational structure. What we have learned over the years is that…

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Upcoming Webinar: Building Today’s Highly Effective Marketing Department

On Tuesday, September 26th, Stamats will host a free webinar designed to help college and university leaders clarify their marketing strategies and build more successful marketing departments. Entitled Purpose Built: Building Today’s Highly Effective Marketing Department, this webinar will help you find out: What questions must be addressed before you build your marketing department Why…

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New Book: Top Problems Facing Colleges

Top Problems Facing Colleges lists the 16 most daunting challenges. The book challenges how colleges select presidents and trustees, citing better cost management of the most cherished academic sacred cows. The author, Norman Smith, is a college president, president of Emeritus, and former Harvard Dean. Get a copy of Norman Smith’s book today.

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Time to Look at Your Summer To-Do List

Summer semester on a college campus is a wondrous thing. The parking spots are abundant, the crosswalks are manageable, and the lines at the local coffee shop aren’t ridiculous. Commencement has come and gone and the start of the fall semester is just far enough away that it still feels like you have somewhat of…

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Is Lead Generation Dead?

For decades, generating qualified leads was the holy grail of enrollment communications professionals. Today, Marketo reports, Google searches for newer terms such as “marketing automation,” “lead scoring,” and “demand generation”—terms that didn’t even exist 10 years ago—are dramatically eclipsing those for “lead generation.” Does this mean that lead generation is on its last legs? I’m…

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Bionic Branding: 10 Ways to Make Your Website a Brand-Building Powerhouse

In the rapidly evolving world of higher education marketing, college and university websites have become even more fundamental to success. As a first stop for prospective students and other important constituents, your website is a hub for gathering information, connecting through social media, taking virtual tours—and getting acquainted with your brand. And with that elevated…

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Vital Leadership in an Age of Distraction

Few things thwart vital leadership faster than distraction. Followers in an organization (and face it, most of us are followers) expect and increasingly demand that their leaders rise above the distractions and help keep the organization focused on what truly matters. Our work environments are a microcosm of our larger society and suffer from the…

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Breaking through Ad Overload

No, there is no typo in the headline of this article. I believe that because of the referendum in the UK and the election results in the US, many international students in 2017 will walk away from both countries and consider others, like Australia, Canada, and China for their undergraduate and graduate educations.

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How to Create a Better RFP Experience

The idea behind the request for proposal (RFP) process is that by inviting multiple vendors to submit bids for engagements and projects, colleges and universities will be more likely to get better solutions at better values over time. Sounds good, but in practice, many higher education institutions find this not to be the case. Administrators…

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