NEWSROOM
New Book Available on Higher Education Brand Marketing
Building Brand Momentum: Strategies for Achieving Critical Mass, by Dr. Robert A. Sevier, will be available from Strategy Publishing on May 15, 2008.
Written for college presidents, administrators, board members, and faculty who want to develop an effective brand strategy for their institutions, this book presents an intuitive step-by-step brand development process: 1) make a brand promise; 2) communicate your brand; 3) live your brand; and 4) strengthen your brand.
In 275 pages and 25 chapters, the book explores:
- What is a brand?
- How does brand marketing relate to strategic planning and integrated marketing?
- What is the relationship between your brand promise, your vision, and your core values?
- How do you build internal support for your brand strategy?
- How is research used in brand development?
- How do you build long-term brand momentum?
- What are the elements of a brand communication plan?
- Why is integration so critical?
- How do you communicate your brand when you don’t have a large budget?
- How do you measure the effectiveness of your brand strategy?
The book cites examples and best practices from nearly 100 different colleges and universities.
The author, Dr. Robert A. (Bob) Sevier, is the Senior Vice President, Strategy at Stamats, Inc., one of the nation’s oldest and experienced higher education research, planning, and integrated marketing communication companies. As a frequent speaker and writer on strategy development, integrated marketing, and brand marketing, Sevier works with more than two dozen college clients and conducts some 50 presentations each year. This is his seventh book. He has also written more than 100 articles including a regular column for University Business magazine on marketing in higher education.
Sample chapters and a table of contents for Building Brand Momentum, and a previous book, An Integrated Marketing Workbook for Colleges and Universities, can be viewed at www.strategypublishing.com.
About Stamats, Inc.
Stamats, Inc. is the nation’s premier provider of integrated marketing solutions to higher education institutions. With its comprehensive suite of specialized research, consulting, planning and marketing services, every year more than 100 colleges and universities trust the team of integrated marketing professionals at Stamats, Inc. to help them identify, communicate, and keep their institution’s brand promises. www.stamats.com