NEWSROOM
Website Redesign
September 28, 2007
St Cloud State University consulted with Stamats on their Web site redesign project.
EMU Slogan Puts 'Education First'
September 6, 2007
Stamats worked with Eastern Michigan University to research promise statements as part of their new integrated marketing campaign.
Bethany Launches New Ad Campaign
August 13, 2007
Bethany Lutheran College launched an advertising campaign targeting students in Wisconsin, an area identified by Stamats as a prime place to expand their marketing efforts.
College Search Begins at Earlier Stage
August 10, 2007
College search has been focused on by both marketers and students during the latter years of high school. New TeensTALK® research from Stamats finds that institutions need to build their brand early.
Stamats Recognized for Award Winning Creative Projects
August 8, 2007
Stamats recently received two national Awards for Publication Excellence (APEX) in recognition of superior creative and editorial work.
Brand as Experience, Experience as Brand
July 1, 2007
Colleges sell the sum of all the experiences that a student (or donor) has while attending. Dr. Robert A. Sevier establishes a framework for experience marketing and shows how it can be implemented in this article.
Using Social Networking to Its Fullest Potential
May 1, 2007
Learn how colleges and universities can benefit from using social networking in marketing efforts. Robert A. Sevier outlines general guidelines for delving into the world of social networking.
Chronicle Live Discussion—The Latest Tech Tools for Reaching Admissions Prospects
March 29, 2007
Senior interactive media designer, Scott Leamon, discussed the latest tools to reach prospective students. From viewbooks, text messaging, and even Facebook, colleges are taking a new look at attracting students.
Yada Yada Nada?
March 1, 2007
Dr. Robert A. Sevier explores possible marketing implications of using social networking to promote a higher education institution.
Students Comment on Facebook
March 1, 2007
As part of the research conducted for the story “Yada Yada Nada”?, published in the March issue of University Business, students were asked their opinions about Facebook. Here is what they said…
Advancing the Brand
February 1, 2007
Examining four brands at major universities, Dr. Robert A. Sevier discusses tips on how to build a successful brand strategy.