Inbound Marketing and Content Strategies Highlight Company Strengths
Cedar Rapids, IA, December 30, 2015—Today, Stamats Communications announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with agency partners to grow their businesses through inbound software, services, and support.
Of the announcement, HubSpot Channel Account Manager Leigh Fitzgerald said, “We are thrilled to welcome Stamats to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative approach to inbound makes them a company that businesses everywhere can learn from. Watching them transform their company with inbound has been a rewarding experience!”
Over the past year, Stamats has grown its higher education business by incorporating content strategies into its plans to attract, engage, and enroll prospective students. According to Stamats’ CEO Guy Wendler, these strategies leverage Stamats’ recognized strengths in research, strategic planning, digital and database marketing, and creative development and execution. As part of this initiative, Stamats has:
- Hired industry veteran Randy Burge as Associate Vice President for Strategic Content to spearhead its strategic content efforts.
- Promoted Joan Benson to the position of Director of Content Strategy to head content planning and creative.
- Incorporated Strategic Content into Stamats’ studio-S, for cross-disciplinary access to the full range of Stamats resources.
Stamats is a leading marketing and research company providing a complete range of services including websites, mobile, PPC, SEO/SEM, content marketing, email, magazines, video, research, traditional media, live events, and database marketing. Stamats focuses on distinct markets to gain unique category knowledge and experience that it brings to bear for the benefit of Stamats’ clients. These markets are higher education, commercial building operation and management, commercial building interior design, professional meeting planning, and healthcare. Through its subsidiary, The Thorburn Group, Stamats provides consumer marketing services to Fortune 500 companies. Stamats was founded in 1923 and today maintains offices in Cedar Rapids, Iowa (headquarters), Minneapolis, Minnesota, and Philadelphia, Pennsylvania.
HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, and Sydney, Australia, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. Learn more at www.hubspot.com.
Contact: Guy Wendler
President and CEO, Stamats Communications