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Vol. 12, no. 17 Stamats QuickTakes Insights into leadership, strategy, and integrated marketing for colleges and universities by Dr. Robert A. Sevier, Senior Vice President, Strategy, at Stamats, Inc. (bob.sevier@stamats.com) View other issues of QuickTakes online. JOIN US ON...  Ning Facebook TwitterMARK YOUR CALENDAR Stamats' Seminars SIM Tech Stamats Integrated Marketing Graduate Student Conference Visit www.stamats.com for more information. Webinars Adult StudentsTALK – Research for Data Driven Decisions |
IN THIS ISSUE
Sharpen Your Campus Visit Experience A funny thing happened on the way to the campus visit. Well actually, it happened during the campus visit in a roundabout way. Findings in Stamats’ 2009 SUMMER TeensTALK® study shine a bright light on something you’ve probably assumed for years, but may have back-burnered for too long. As college-bound prospective students sorted through their college options late last year, those who placed greatest value on finding a college where they felt a great “fit” placed highest value on (1) attending a class in session, (2) meeting enrolled college students who were similar to them, (3) interacting with a tour guide who not only knows about the school but is excited about it...Starting with the end in sight – defining objectives in research studies By Becky Morehouse, Vice President, Research and Marketing The first step in any research project is preparing a written statement of clear research objectives. Beginning with unclear objectives can waste time, effort, and money, as well as produce information that does not sufficiently address the questions at hand. In addition, how you collect the data, the questionnaire content, and the analysis are all driven by the objectives. Why Should You Worry about Analytics? Recently, Stamats hired Matt Arnold as our new Interactive Media Consultant. Matt brings an extensive background in interactive media, including more than six years at Capella University where he led communication strategy and managed the online experience. In addition, he has successfully led interactive and technology projects for the National Marrow Donor Program, Medtronic, UnitedHealth, Allstate, and Discover Card. Prior to joining Stamats, Matt was an online channel manager for Best Buy. One of the many areas Matt will focus on for Stamats is Web analytics, and I thought I’d take this opportunity to introduce him by asking a few questions.Time for Change – Have You Asked the Right Questions? By Brenda Harms, Principal Consultant If indeed you are considering taking on my challenge of raising the issue with your administration about making some changes to your adult student programs I will caution you to start at the beginning – find out what your students want. So often in higher education we have a tendency to roll out the program that a department is “willing” to allow us to have. Or we design course delivery modes after we see what is being done at another school, or what we can get people to buy-in to on our campus. One of the reasons we fall back on this is lack of data and hard facts. So ask yourself the question – have you asked your target audience any questions lately?
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| ABOUT STAMATS Every year, more than 100 colleges and universities trust the team of integrated marketing professionals at Stamats to help them define, communicate, and keep their brand promises. Stamats' services include research, consulting, publications, interactive media, search solutions, and advertising. COPYRIGHT, DISTRIBUTION, AND PERMISSION Stamats QuickTakes is published by Stamats and is distributed to our clients and colleagues in higher education at no charge. Contents (c) 2009 by Stamats, Inc.Please forward copies of Stamats QuickTakes in its entirety to colleagues. Visit www.stamats.com/quicktakes for past issues. Stamats. Promises kept. |
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