The Five Fundamental Steps for Developing a Powerful Social Networking Strategy for Colleges and Universities
An examination of the fundamental building blocks of a viable social media strategy including how to fully integrate with traditional marketing strategies
Stamats Best Web Site Practices
Best practices for developing and maintaining an effective and engaging higher education Web site
Serving Adult Students: What Really Matters?
A must do list for institutions currently serving or planning to serve adult students
Building the Senior Team: Making the Right Choices
The most important responsibility of today’s college or university president is to build an effective senior team.
An Interview with Don Schultz
Don Schultz was one of three keynote speakers at the 2006 Stamats SIM Conference in
Chicago. This interview, conducted by Dr. Robert A. Sevier, Stamats senior vice president,
strategy, on the role and function of integrated marketing communication in higher education
took place shortly before the conference.
Trout on Strategy: Differentiation in Higher Education
When a prospective student or donor visits your campus and asks, "What makes your institution different," how do you respond?
Is Image Still Everything?
If students have never heard of you, they will not enroll in your classes.
Leading The Charge
The required qualities of today's exceptional leader
A President’s Primer on Developing an Effective Web Strategy
Ten things you need to understand before you spend another dime on your Web site
