Growing Pains
Interactive media is redefining brand marketing and direct marketing. While there is pressure to combine "the best of both" disciplines in search initiatives, this can dilute effectiveness, and the ability to measure "results" will continue to elude the best intentions of all involved.
A President’s Primer on Branding
This White Paper is designed as a companion to an earlier White Paper, "Brand as Relevance," produced in 2000. (Number 8)
Five Audacious Moves
Strategic thinking and acting in a very busy marketplace.
Brand as Relevance
More than simple imaging, branding is about creating awareness and delivering relevance.
Follow The Leader
Understanding the Role of Followership in Increasing Organizational Effectiveness at Colleges and Universities
Much Ado About Something
Understanding the Strategic Opportunities Afforded by Integrated Marketing
Charting a Course
Finding Direction Amidst the Swell of Data on Student Recruiting
Acting Strategically
A Handful of Breakthrough Strategic Moves That Will Strengthen Your Position in the Marketplace
What Students Say
Results of two national surveys on how students choose a college
Those Important Things
What Every College President Needs to Know About Marketing and Recruiting
Image Is Everything
Strategies for Measuring, Changing, and Maintaining Your Institution’s Image
