Stamats’ annual TALK® study is one of the higher education industry’s benchmark research resources, offering insight into the Trends, Attitudes, Lifestyles, and Knowledge (T.A.L.K.) of traditional-aged, college-bound students and, in a separate study, their parents.
TeensTALK®
Previously a once-per-year study, TeensTALK® has been modified to include three separate data collection points or “testings” during a single recruitment cycle. With this approach, recruitment marketing officers have access to national college-bound teen behavior and thinking at three critically important milestones:
While national figures are interesting, comparable research conducted specifically with your inquiry pool is essential to build the strongest, most relevant recruitment marketing strategies and messaging. Stamats’ recently launched TeensTALK® Focus, which enables institutions to conduct reasonably priced companion research at these same three milestone periods each year.
ParentsTALK®
As indicated in the TeensTALK® studies, the role of parents in their children’s college choice process continues to grow. Parents are extremely influential and see themselves as partners with their child in this consideration. What parents want to know, the things they value, and other insights are identified in this report that is conducted every other year.
