Top 10 Traits of Resilient Organizations

In this issue

• ON STRATEGY: TOP 10 TRAITS OF RESILIENT ORGANIZATIONS
• WHY MARKET?
• YOUNG PEOPLE AND RELIGION
• ON THE NUMBERS: TOP BRANDS

STAMATS 5TH ANNUAL PRESIDENTS' INSTITUTE ON STRATEGY AND INTEGRATED MARKETING

Designed specifically for presidents, the Stamats 5th Annual Presidents' Institute on Strategy and Integrated Marketing will feature a number of the nation's best thinkers and practitioners. We have taken the "best" sessions from previous conferences, added sessions suggested by recent attendees, and created an unparalleled blend of theory and practice.

Plus you will hear two great keynote speakers: Ronald Ehrenberg, author of Tuition Rising: Why College Costs So Much and William Massy, author of Planning Models for Colleges and Universities.

Please go here for more details.

NEXT ONLINE SEMINAR—Understanding Teens: Presentation of Stamats 2005 TeensTALK™ Study

Make plans today to join us for our next online seminar presented by Steve Kappler. The presentation featured will be Understanding Teens: Presentation of Stamats 2005 TeensTALK™ Study.

Please go here for more details.

UPCOMING ONLINE SEMINAR—DOUBLE FEATURE: TOP 10 MARKETING MISTAKES COLLEGES MAKE & MESSAGES THAT MATTER

Please make plans to join us for our December online seminar. It is a double feature: Top 10 Marketing Mistakes Colleges Make & Messages That Matter. It will be held December 8, 2005 from 1:30-3:30 PM CDT.

Please go here for more details.

ON STRATEGY: TOP 10 TRAITS OF RESILIENT ORGANIZATIONS

The Fall 2005 issue of Strategy+Business featured a lengthy article on the reorganization of Caterpillar. The article included 10 traits of resilient organizations. The traits have obvious implications of higher education and are worth repeating. They include:

1. They entertain the inconceivable, benchmarking themselves not against competitors, but against industries and categories that do not exist yet.
2. They build a culture of commitment and accountability, expecting and rewarding no less than the best from their people.
3. They move the goalposts, typically every three years, embarking on ambitious new objectives whether or not they feel the hot breath of competitors on their necks.
4. They show the courage of their convictions, charting a course based not on business fads or Wall Street fancy, but on their best instincts and judgment.
5. They bounce back from adversity, detecting setbacks early and mobilizing resources quickly.
6. They think horizontal, flattening their organizations, breaking down silos, transferring best practices, collaborating cross-functionally, and promoting laterally.
7. They self-correct, developing and institutionalizing internal mechanisms for correcting problems before they reach profit-warning proportions.
8. They listen to complainers, using mechanisms and processes for surfacing and addressing dissatisfaction among customers and employees.
9. They put their motivators where their mouths are, designing financial incentives (raises, bonuses, benefits) and nonfinancial incentives (promotions, transfers, exposure) to pull in the same direction and clearly point toward what is valued.
10. They refuse to rest on their laurels, resisting or even shunning media praise and hype while pursuing tangible results.

WHY MARKET?

In the last issue of QuickTakes I mentioned that we are compiling answers to the popular faculty question: "Why should we spend money on marketing?"

We didn't receive too many responses so I thought I would give it another shot. If you have some insights, or better yet, a great answer, drop me a line. We will assemble what we learn, add it to our own ideas, and run a column in an upcoming QuickTakes. You can e-mail me at bob.sevier@stamats.com. Thanks.

YOUNG PEOPLE AND RELIGION

The October 2005 issue of HarrisInteractive Trends and Tudes offers some insights into young people and religion. According to the poll, about half of U.S. teens feel that religion is extremely or very important to their lives. The importance of religion is reflected in their behavior: three in 10 attend religious services every week, while 54 percent attend services monthly or more. Forty percent pray at least once a day, while 67 percent say they pray once a week or more.

The August issue of BusinessWeek reported on Interbrand's top 100 worldwide brands. Interestingly, eight of the top 10 and 12 of the top 15 brands are U.S. companies (well, largely U.S. though their multinational nature makes that point increasingly moot).

The criteria for inclusion in the list is a bit complicated but is, in essence, a blend of its net worth and accrued brand equity. The top 10, and their value in 2005 and 2004 dollars, are:

Note that four brands: Microsoft, IBM, Disney, and Marlboro went down in value.

ACCOUNTABILITY A MAIN CONCERN FOR DONORS

According to the second annual State of the Nonprofit Industry, accountability is the most important issue facing charitable organizations. Some 45 percent of those surveyed ranked accountability to donors and regulatory bodies as one of the top three industry concerns. About 31 percent of respondents indicated that they have seen an increase in the number of donors wishing to be updated on how their contributions have been spent. More information on the survey can be found at blackbaud.com.

HOME TEAM MARKETING

Looking for another way to build name recognition among high school students? You might want to consider dropping an e-mail to Home Team Marketing (hometeammarketing.com). They have a service that allows you to place an "ad" for your college or university along the side lines of a high school football game or on the wall at a basketball game. We don't have any information on how successful this strategy has been for the institutions that have use it. If you have used this service, and have something to report, drop me an e-mail. (bob.sevier@stamats.com).

MANIPAL ACADEMY OF HIGHER EDUCATION

The Manipal education network began with a single institution in a small, seaside town in India in 1953, when the Kasturba Medical College (KMC) at Manipal opened its doors to 100 young students. Today, KMC is among India's top ranked medical colleges and home to more than 4000 aspiring doctors. In fact, since being recognized as a Private University in 1993, the Manipal Academy of Higher Education (MAHE) has expanded into a group comprising of two universities, seven campuses, 24 professional colleges, 70,000 students—including students from 49 different countries who ensure that Manipal is home to the largest international student population in India, and more than 160,000 alumni around the world. Innovative higher education features of the Manipal Group include:

• Establishing ‘twinning' programs in engineering with institutions in the U.S and elsewhere
• Setting up split-campus medical programs
• Creating masters programs in technology specifically designed around industry needs
• Transforming the Manipal Healthcare Network into one of India's largest providers of hospital management services stretching across 11 hospitals including eight teaching hospitals, and offering over 7000 beds for comprehensive patient treatment

‘Inspired by Life' and driven by the spirit of its founder, the Manipal Group's dedication to quality education extends beyond geographical boundaries. Besides Bangalore, Mangalore, Manipal, and Sikkim in India, it also offers a variety of programs in the health sciences, technology, and management through its campuses in Malaysia, Nepal, Dubai, and Antigua. And, in response both to the far-reaching implications of GATT (General Agreement on Tariffs and Trade) as well as the rapid globalization of higher education, it continually seeks to establish new research, technological, twinning, student-exchange, and other joint programs with institutions in the U.S. and elsewhere.

If your college or university would like to explore such collaborative opportunities with one of India's most prestigious higher education groups, please note that a team of senior administrators from the Manipal Group, led by the Vice-Chancellor Dr. H. S. Ballal, will attend the Stamats 5th Annual Presidents' Institute on Strategy and Integrated Marketing at Washington D.C on November 1-3, 2005. To arrange an individual meeting with them in Washington D.C., or a visit to your institution between November 4th and November 9th, please contact:

Professor R.S. Ganapathy
Senior Vice President (Academic Development)
Manipal Education and Medical Group
Manipal Towers, 14 Airport Road
Bangalore 560 008, India
Ph: 011-91-80-2520-2304, ext: 255
Fax: 011-91-80-2520-2250
E-mail: rs.ganapathy@manipalgroup.com
Web: www.manipal.edu

STAMATS ONLINE SEMINARS

Thursday, November 10, 2005 from 1:30 p.m.-3:00 p.m. CDT

Understanding Teens: Presentation of Stamats 2005 TeensTALK™ Study
Presented by Steve Kappler

This updated presentation explores the fascinating world of today's college-bound teens. It looks at how they spend their time, choose their media, and who influences them. It includes a careful review of how they choose a college, by looking at who influences them and analyzing the college-choice characteristics of most importance to them. This year we identified several teen personas as it relates to the college-choice process. Each persona has unique characteristics from a recruiting, marketing, and communication sense. Learn which group is most prevalent at your school and how to talk to each group.

For more information about the online conference, please contact Brandy Huseman at (800) 553-8878 or brandy.huseman@stamats.com. You can also check out the Stamats Web site at www.stamats.com.

Register today at www.krm.com/stamats.

Cost: $249

Thursday, December 8, 2005 from 1:30 p.m.-3:30 p.m. CDT

Double Feature:

Top 10 Marketing Mistakes Colleges Make & Messages That Matter
Presented by Dr. Robert A. Sevier

This online seminar is a double feature, two presentations for the price of one. The first session, The Top 10 Marketing Mistakes Colleges Make, will run from 1:30-2:30 PM Central and the second session, Messages That Matter, will run from 2:30-3:30 PM Central. You get both sessions for the single price of $249 per site!

Top 10 Marketing Mistakes Colleges Make
What are the 10 biggest mistakes made in marketing and recruiting? How do you know if your institution is guilty? How can you avoid making the same mistakes in the future? What are the most overlooked keys to success in recruiting and marketing efforts? This session will address these important questions and more. The top 10 will draw on some actual experiences and examples shared by colleagues at conferences over the last several years. The names, of course, will be changed to protect the innocent.

Messages That Matter: Strategies to Help Get the Word Out
Getting the message across to a busy audience in an overcommunicated society is one of the biggest challenges that colleges and universities face. This highly visual and fast-moving session reviews a handful of critical messaging tools that will help you communicate messages that are relevant, remembered, and repeated.

For more information about the online conference, please contact Brandy Huseman at (800) 553-8878 or brandy.huseman@stamats.com. You can also check out the Stamats Web site at www.stamats.com.

Register today at www.krm.com/stamats.

Cost: $249

Stamats 5th Annual Presidents' Institute on Strategy and Integrated Marketing - November 1-3, 2005

Designed specifically for presidents*, the Stamats 5th Annual Presidents' Institute on Strategy and Integrated Marketing will feature a number of the nation's "best" sessions from previous conferences, added sessions suggested by recent attendees, and created an unparalleled blend of theory and practice.

Topics include:

• The President's Role in Developing an Integrated Marketing Plan
• Understanding Teens: Presentation of Stamats 2005 TeensTALK™ Study
• Redefining the President's Role in Advancement
• Building a Brand That Matters
• Internal Branding: Winning the Support of Faculty and Staff
• A Resourceful Way to Pull an Integrated Marketing Plan Together
• Understanding and Utilizing Tuition Pricing Elasticity
• Presidential Image-Building: Does It Occur by Plan or by Chance?
• The Critical Connection Among Strategic Planning, Brand, and Higher Education
• Optional preconference: Integration and Building the Senior Team: Working Together Toward the Vision
• Optional preconference: 10 Things a President Needs to Know about Developing a Web Strategy
• Optional preconference: Role of Facilities in Marketing

In addition we have two special keynote speakers:

• Ronald Ehrenberg, author of Tuition Rising: Why College Costs So Much
• William Massy, author of Planning Models for Colleges and Universities

Ronald G. Ehrenberg is the Irving M. Ives Professor of Industrial and Labor Relations and Economics at Cornell University, a Research Associate at the National Bureau of Economic Research and Director of the Cornell Higher Education Research Institute (CHERI). The Andrew W. Mellon Foundation, the Atlantic Philanthropies (USA) Inc. and the TIAA-CREF Institute fund CHERI. From July 1995 to June 1998, he served as Cornell's Vice President for Academic Programs, Planning and Budgeting. He received his BA in mathematics from Harpur College (SUNY Binghamton) and his PhD in economics from Northwestern University.

Ehrenberg is author or coauthor of over 120 articles and of 20 books, including Tuition Rising: Why College Costs So Much [Harvard University Press, 2000 (paperback edition, 2002]), Governing Academia (Cornell University Press, 2004), Science and the University (University of Wisconsin Press, forthcoming) and What's Happening to Public Higher Education (ACE/Praeger, forthcoming). He currently chairs the National Research Council's Board on Higher Education and the Workforce and recently chaired the AAUP Committees on Retirement and on the Economic Status of the Profession and served on the NACUBO Endowment Study Advisory Committee. He also is past president and fellow of the Society of Labor Economists, a National Associate of the National Academies, a member of the National Academy of Education and a member of the National Academy of Social Insurance.

Ehrenberg has served as a consultant to faculty and administrative groups and trustees at numerous colleges and universities about issues relating to tuition and financial aid policies, academic programs, faculty compensation policies, faculty retirement policies and other budgetary and planning issues.

Dr. Massy is president of The Jackson Hole Higher Education Group, Inc., and an emeritus professor at Stanford University. He earned tenure as Professor of Business Administration, then moved to Stanford's central administration as Vice Provost for Research and later Vice President for Business and Finance. In 1987 he became a professor of higher education and founded the Stanford Institute for Higher Education Research where he worked on education quality, resource allocation, finance, and mathematical modeling of universities. His book with David Hopkins, Planning Models for Colleges and Universities, received the Operations Research Society of America's Frederick W. Lanchester Prize for 1981, and in 1995 he received the Society for College and University Planning's annual career award for outstanding contributions to college and university planning. In 1996 he published Resource Allocation in Higher Education, which introduced the idea of "value responsibility budgeting." His most recent book, Honoring the Trust: Quality and Cost Containment in Higher Education, published in February 2003, presents an action plan for boosting quality without increases in spending. Dr. Massy holds a Ph.D. in economics and MS in management from the Massachusetts Institute of Technology, and a BS from Yale University.

Where:
Omni Shoreham Hotel
2500 Calvert Street NW
Washington, DC
p. 202/234-0700

Cost:
$599 for general conference plus an additional $149 for each preconference session

To register, call 800/553-8878 and ask for Brandy at ext. 2213 or online at www.stamats.com/events/seminars

*This conference is intended specifically for presidents of colleges and universities. Senior staff members are welcome to attend only if attending along with their president. Thank you for respecting this decision.