8 Skills of Highly Effective New Presidents

In this issue

• ON STRATEGY: 8 SKILLS OF HIGHLY EFFECTIVE NEW PRESIDENTS
• TWO ARTICLES WORTH NOTING
• A DONOR BILL OF RIGHTS

SPACE IS STILL AVAILABLE AT OUR 8TH ANNUAL STAMATS STRATEGIC INTEGRATED MARKETING CONFERENCE ON JULY 25-28 FEATURING JACK TROUT AND ARTHUR LEVINE

Join us for our annual Strategic Integrated Marketing Conference where you will increase your knowledge and learn how some of your peers have been successful. Plus you will have the added bonus of two great keynote presenters, Jack Trout and Arthur Levine!

Please go here for more details.

UPCOMING ONLINE SEMINAR—ESSENTIAL TRAINING FOR THE NEW RECRUITER

Please make plans to join us for our next online seminar: Essential Training for the New Recruiter. It will be held August 11, 2005 from 1:30-3:00 PM CDT.

Please go here for more details.

ON STRATEGY: 8 SKILLS OF HIGHLY EFFECTIVE NEW PRESIDENTS

I ran across a great article in my oldies file this week. It's from the September/October 2003 issue of Trusteeship. Entitled, "8 Skills of Highly Effective New Presidents," the article offers great advice for all presidents, both new and old. Written by James Martin and James Samels, it was actually a prelude to a book they were finishing on leadership in higher education (Presidential Transition in Higher Education: Managing Leadership Change). The article identified eight essential skills. Not surprisingly, each skill is worthy of further discussion so a review of the article and book are worth considering. The eight skills include:

1. Mastering technology choices: A firm grasp of the long-term choices and opportunities at the institutional-level technology is imperative. There must be a vision for how to utilize and take advantage of technology.
2. Producing partnerships: Today's new presidents will be judged by the partnerships they actually produce with other colleges, universities, corporations, and for-profit learning organizations.
3. Vanquishing adversaries: New presidents must build a power base immediately and should trust their instincts and remove administrators who are not supportive of their vision. Debate is helpful, but undermining cannot be tolerated.
4. Building a brand: Presidents in transition need to begin to shape a distinctive-and valued-brand for their institutions almost immediately. Increasingly, brand-building has become a more complex and valuable skill than many in higher education might first realize.
5. Seeking selective excellence: Savvy presidents realize that they and their institutions cannot do everything well. With this in mind, they are increasingly working to eliminate dated, resource-draining programs and the faculty who team them. The goal is to focus on truly exceptional programs.
6. Valuing bricks and clicks: Today's president must to balance the educational needs of residential, commuter, and distant students so he or she can help the institution more completely fulfill its mission.
7. Leveraging mentoring networks: Similar to producing partnerships, creating and leveraging mentoring networks allows you to draw together like-minded institutions with similar needs and thereby increase the resources available to all. If you cannot find what you need in an existing association, create a new one.
8. Ensuring entrepreneurial advantage: More and more presidents want to be described as entrepreneurs and their institutions as "nimble" because they have been hired ultimately to deliver. This will require a bias to action and follow-through.

TWO ARTICLES WOTH NOTING

Stamats was fortunate to have penned two articles that ran recently in the trade press. The first, "Tool Time," outlined options for using more sophisticated research methods to refine your communication strategies. It ran in the May/June '05 issue of Currents.

The second article, "Solutions for Marketing Strategies," is a comprehensive round-up of marketing software that will help any marketer or marketing office be more effective. It ran in the July '05 issue of University Business and can be found at http://www.universitybusiness.com/page.cfm?p=861.

A DONOR BILL OF RIGHTS

The American Association of Fund Raising Counsel, the Association for Healthcare Philanthropy, the Council for Advancement and Support of Education, and the Association of Fundraising Professionals, cooperatively developed a Donor Bill of Rights. Their goal is to help create guidelines that will help assure that philanthropy merits the respect and trust of the general public and that donors and prospective donors can have full confidence in the not-for-profit organizations and causes they are asked to support. With this in mind, the document says that all donors have these rights:

1. To be informed of the organization's mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes
2. To be informed of the identity of those serving on the organization's governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities
3. To have access to the organization's most recent financial statements
4. To be assured their gifts will be used for the purposes for which they were given
5. To receive appropriate acknowledgement and recognition
6. To be assured that information about their donations is handled with respect and with confidentiality to the extent provided by law
7. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature
8. To be informed whether those seeking donations are volunteers, employees of the organization, or hired solicitors
9. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share
10. To feel comfortable to ask questions when making a donation and to receive prompt, truthful, and forthright answers

STAMATS ONLINE SEMINARS

Thursday, August 11, from 1:30 p.m.-3:00 p.m. CDT

Essential Training for the New Recruiter

Presented by Kenton Pauls, Director of Enrollment Services, University of North Dakota and Scott Linzey, Principal Consultant, Stamats, Inc.

The recruiting season has begun. Are your newly hired recruiters ready? This session will explore the basic, and not-so-basic, skills that an effective recruiter must master to be successful. Participants will also leave with a framework for developing a robust training program on individual campuses. We will cover everything from phone and e-mail skills to setting up the high school visit. The session will also address prospect management, working with student athletes, and the essentials of an effective student interview.

For more information about the online conference, please contact Brandy Huseman at (800) 553-8878 or brandy.huseman@stamats.com. You can also check out the Stamats Web site at www.stamats.com.

Register today at www.krm.com/stamats.

Cost: $249

STAMATS' ANNUAL STRATEGIC INTEGRATED MARKETING CONFERENCE JULY 25-28 IN CHICAGO

This summer Stamats will host an outstanding conference that focuses entirely on integrated marketing for colleges and universities. Some of the more than 20 sessions include:

• Developing an Integrated Marketing Plan
• Integrated Aspects of Fundraising
• How to Build a "Sticky" Web Site: Integrate, Innovate, and Interact
• TeensTALK™
• Building a Brand That Matters

In addition, we will have two special keynote presentations:

• Jack Trout, president of Trout & Partners, has authored more than 10 books on brand marketing
• Arthur Levine, president and Professor of Education at Teachers College, Columbia University

It promises to be an exceptional event. Please make your reservations early.

Jack Trout

Instrumental in developing the vital approach to marketing known as "positioning," he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, and offices in 13 countries. Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines, and other Fortune 500 companies.

Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over 26 years.

His latest book, Trout on Strategy, is Trout's best advice on the subject of good and bad strategy. If you don't have the right strategy, you're toast.

Arthur Levine

Arthur Levine is President and Professor of Education at Teachers College, Columbia University. He received his bachelor's degree from Brandeis University and his Ph.D. from State University of New York at Buffalo. Prior to Teachers College, he served as Chair of the Higher Education program and Chair of the Institute for Educational Management at the Harvard Graduate School of Education.

Mr. Levine is the author of dozens of articles and reviews. His most recent book is When Hope and Fear Collide: A Portrait of Today's College Student (with Jeanette S. Cureton.) An advocate of improving teacher quality and enhancing the use of technology in higher education, Mr. Levine's numerous opinion editorials appear in such publications as The New York Times; The Los Angeles Times; The Wall Street Journal; The Chronicle of Higher Education.

He has served as consultant to more than 250 colleges and universities, and currently sits on the Boards of Blackboard, Inc., and the Commission on Independent Colleges and Universities (CICU). Mr. Levine was also President of Bradford College (1982-1989) and named 1999-2001 Carnegie Fellow, formerly Senior Fellow at the Carnegie Foundation and Carnegie Council for Policy Studies in Higher Education (1975-1982).

Other presenters include: Dr. Robert A. Sevier, Senior Vice President; Eric Sickler, Principal Consultant; Chuck Reed, VP of Client Services; Kari Kovar, Senior Client Consultant; Scott Lomas, Principal Consultant; Eric Hodgson, Client Consultant; Karen Hildebrand, Direct Marketing Manager; Sabra Fiala, Direct Marketing Executive; Ann Oleson, Senior Client Consultant

Cost:
$449 - Tuesday, July 26, through Thursday, July 28 - general conference
(an additional $149 - Monday, July 25 - optional preconference session)

Plus, every attendee will receive a copy of Jack Trout's latest book, Trout on Strategy!

Register today at www.stamats.com/events/seminars!