Stamats QuickTakes
Insights into Research, Strategic Planning, and Integrated Marketing for Colleges and Universities by Dr. Robert A. Sevier, Senior Vice President at Stamats (quicktakes@stamats.com)
Vol. 6, no. 18: Goal Setting
In this issue.
A FEW SPACES STILL AVAILABLE
Strategy and Finance: Helping Colleges Thrive in Tough Times
Stamats' 3rd Annual President's Institute on Integrated & Brand Marketing
Register today!
WELCOME ABOARD
Stamats is pleased to welcome Dr. Deborah Snyder to our growing staff of consultants.
Deb, whose specialties include developing distance education programs, strategic planning, and organizational communication, comes to us from the University of Michigan - Flint where she served as Director for the Office of Extended Learning.
Deb holds a Ph.D. in Organizational Communication and Public Relations and an MBA in marketing. Prior to her work at UM - Flint, she was a professor of marketing and management at Walsh College in Troy, Michigan and conducted workshops in areas of leadership and communication for General Motors across the country.
If you would like to contact Deb directly, she can be reached at deb.snyder@stamats.com or 586-615-4202.
On a good day, creating meaningful
goals is difficult. But in today's marketplace, it can be downright challenging.
To help, take a look at Web author Gary Ryan Blair's 10 Commandments of
Goal Setting (www.goalsguy.com/knowledge).
We abbreviated them slightly for QuickTakes.
Commandment #1: Thou
Shall Be Decisive
The profound differences between successful people and others are the goals
they choose to pursue.
Commandment #2: Thou Shall Stay Focused
Focus creates a powerful force. The moment you focus on a goal, it becomes a
magnet, pulling you and your resources toward it. The more focused your energies,
the more power you generate. At the same time, it is very difficult to be both
focused and distracted.
Commandment #3: Thou Shall Welcome Failure
Wrongly founded assumptions about failure replace potentially accurate assessments
of what is necessary to achieve success. Don't fear failure.
Commandment #4: Thou Shall
Write Down Thy Goals
Writing challenges thought. When you write a goal, you actually see what you're
thinking. You have a target to aim for… something that takes shape and
grows legs. Goals not written down fall victim to the "out of sight…
out of mind" phenomenon!
Commandment #5: Thou Shall
Plan Thoroughly
You can virtually guarantee your success in any endeavor if you know who you
are, what you want, where you are going, how you will get there, and what you
will do once you arrive.
Commandment #6: Thou Shall Involve Others
It is your prime responsibility to acquire useful knowledge from others and
to apply it to the challenges you face. Don't reinvent the wheel. Shortening
your learning curve saves buckets of blood, sweat, tears, time, and money.
Commandment #7: Thou Shall
Take Purposeful Action
In real estate, it's location, location, location. In goal-setting its
action, action, action! You can't just stick out your thumb and hitchhike
your way to success. You've got to roll up your sleeves and do the work
that needs to be done. The acid test of goal setting is purposeful action.
Commandment #8: Thou Shall Reward Thyself
A goal, once achieved, symbolizes commitment, concentration, and courage, and
it deserves to be rewarded. A reward provides an effective but uncomplicated
means of reinforcing the actions most important to success.
Commandment #9: Thou Shall Inspect What Thy Expect
The purpose of measuring performance is to ascertain progress and improve performance.
You must know how you are performing the "must do" actions necessary
to achieve your goals.
Commandment #10: Thou Shall Maintain Personal Integrity
Personal integrity means maintaining a commitment to your commitment. It's
about setting a goal and keeping your promise to achieve it…end of story!
A chance trip to a large magazine store led me to the discovery of two magazines that serve the home school market: Life Learning (lifelearningmagazine.com) and Home Education (home-ed-magazine.com).
Interestingly, the two issues I looked at did not have a single article that addressed the transition from home schooling to college. In addition, they contained only a couple of ads for/from colleges including Goddard College and a great ad from the University of Missouri Center for Distance and Independent Study (these folks really understand their target audience).
I included the Web addresses of the two publications in the opening paragraph of this snippet. Those of you interested in the home school market might want to take a look at their media kit.
UPCOMING AACRAO-SEM CONFERENCE
Like many of you, we are looking forward to the upcoming AACRAO-SEM XIII Conference. The following people from Stamats will be attending:
If you would like to talk to one of us about your integrated marketing needs while we are in Boston, please drop us an e-mail.
I recently read Bill Hybels' Courageous Leadership. Hybel, the founding pastor of one of America's largest churches, offers a great perspective for leaders of all stripes; even those who work for secular institutions. Of particular help are two sections: the power of vision and turning vision into action. Rather than the usual leadership-babble, Hybel is to-the-point and rich with examples. At one point he outlines the qualities he looks for in up-and-coming leaders, those individuals that he will take the time to help grow into leaders. They include:
Whether you are leading a church-related college or working in the admissions office of a public university, take a look at Courageous Leadership.
NEW CLIENTS
Job listings available online at Higher Educations Careers.
If you have a short position description (100 words or less) you would like posted, please forward it on to brandy.huseman@stamats.com. There is no charge for this service.
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Every year, more than 100 colleges and universities nationwide rely upon Stamats marketing and communications programs to help them keep their promises. Stamats services include research, consulting, publications, interactive media, search solutions, and advertising.
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