Stamats' QuickTakes

Insights into Research, Strategic Planning, and Integrated Marketing for Colleges and Universities by Dr. Robert A. Sevier, Vice President for Research and Marketing at Stamats (quicktakes@stamats.com)

Vol. IV, no. 19: QuickTakes Supplemental: Marketing and Recruiting Implications of September 11

Friends and colleagues:

This supplemental QuickTakes will be a bit unusual. Rather than covering a multitude of subjects, and offering my perspective, I want to mention just one topic and ask your perspective. The topic is the marketing and recruiting implications of the September 11 terrorist attack and its aftermath.

We have all been reading preliminary news reports on how the student recruiting marketplace is reacting. Rather than focus on anecdotal information, I would like to pose a couple of questions to the readers of QuickTakes. We will then compile the answers (after making sure to remove any content that might identify an individual or school) and make it available as an attached file for everyone to use.

Here are my three questions:

1. How has September 11 affected your prospective students' decisions on where they want to go to school?

2. Has September 11 impacted the variables students consider as they decide between schools?

3. How has the role and influence of parents in the college choice process changed?

Based on the individual e-mails I have received from people, I know these issues are on the hearts and minds of many. I hope you can take a few minutes to respond to these questions or to add your own comments. I look forward to being able to present this information back to everyone. Please send your response to quicktakes@stamats.com.

Thank you,
Bob

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