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Vol. 12, no. 22 Stamats QuickTakes Insights into leadership, strategy, and integrated marketing for colleges and universities by Dr. Robert A. Sevier, Senior Vice President, Strategy and other thought leaders at Stamats, Inc. (bob.sevier@stamats.com) View other issues of QuickTakes online. JOIN US ON...  Ning Facebook TwitterMARK YOUR CALENDAR Stamats' Conferences Stamats Integrated Marketing: Adult Student Marketing Conference Visit www.stamats.com for more information. Stamats Webinars Broke and Loving It: More Marketing with Less Money Recruiting and Retaining Veterans |
IN THIS ISSUE
Mobile Messaging Gone Wild Findings from Stamats’ SPRING TeensTALK® study are being double-checked and proofed as you read this, and I’m excited to share them with you on my next blog post. Until then, here’s a brief collection of unnerving teen-focused research you can use to impress friends, colleagues and family members… Our friends at The Nielsen Company reported that during the first quarter of this year, teenagers sent and received an average of nearly 3,000 SMS messages each month. That’s about 100 text messages each day, just more than six text messages every waking hour… about one every 10 minutes. Why I Believe in Strategic Creative: I “If it doesn’t sell, it isn’t creative.” –David Olgilvy I’ve been focusing a lot of attention on social media in this space—and will be doing so again, soon. Today, however, I’d like to pull back to the wide-angle view and talk about why we call this space I blog in “Strategic Creative.” At first, the words don’t seem to go together. “Strategic” is left-brain, analytical, quantifiable, numbers-based, logical, cool reason devoid of emotion. “Creative” is that thing we all want to be, free spirited, innovative, different thinking, art producing, rich in emotion and colorful experience. So why put them together? The Pressure to Do Better By Brenda Harms, Principal Consultant While presenting the last few weeks at CAEL and Stamats Graduate Student Marketing Conference, I found an overwhelming concern about the tremendous pressure to do better. It really goes without saying that marketing and recruitment professionals are being pressured now more than ever before to do a better job and have the proof be in the numbers—the enrollment numbers . While I understand the stress this can put on individuals and entire departments the good news is that “doing better” is possible, but it often doesn’t start with a tactic. I think the knee-jerk reaction in the culture of “do better” is to jump to doing “something” rather than clearly evaluating what you are doing and thinking strategically about the changes you need to make. Let me encourage you to consider a few things before you run off and buy another billboard, run another radio spot, or do another direct mailing.
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| ABOUT STAMATS Every year, more than 100 colleges and universities trust the team of integrated marketing professionals at Stamats to help them define, communicate, and keep their brand promises. Stamats' services include research, consulting, publications, interactive media, search solutions, and advertising. COPYRIGHT, DISTRIBUTION, AND PERMISSION Stamats QuickTakes is published by Stamats and is distributed to our clients and colleagues in higher education at no charge. Contents (c) 2009 by Stamats, Inc.Please forward copies of Stamats QuickTakes in its entirety to colleagues. Visit www.stamats.com/quicktakes for past issues. Stamats. Promises kept. |
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