How to Use Social Media Influencers to Maximize Event Marketing

Eric Andersen

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Writer Adrian Thompson discusses how conferences and tradeshows are utilizing a modern marketing technique: influencers.  In this podcast Adrian chats with Becca Sass, account supervisor for social media at Coverings 2019, a global stone and tile expo, on working with influencers like John McClain to digitally promote and cover this year’s show.

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