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WEB SITE USABILITY TESTING: WHAT IS IT? WHY DO IT? HOW CAN I SET IT UP AND NOT BREAK MY BUDGET?

January 10, 2008 from 1:30pm to 3:00pm (Central Time)

Presented by: Kati Davis,
Interactive Strategist

Why should I care about usability testing?
 
Reason #1: Most visitors don’t bother to complain; they just abandon your site
Reason #2: Even when users are asked to recount Web experiences, studies show that 50 percent of their descriptions are incorrect
 
Feedback from the “Contact Us” button, or even your Web diagnostics tool, won’t tell you where your site fails to meet expectations, or where it succeeds—usability testing can.
 
Usability testing helps answer critical questions like:

• What initial perception does your home page conjure?
• Do perceptions change as visitors navigate through your site?
• Is your site's navigation intuitive?
• Does it encourage visitors to delve deeper into your site?
• Is your content engaging, or off-putting?
• Do visitors get the results they expect from landing via a search engine?
• How do users compare your site to your competitors’ sites?
• Is your site designed to optimize leads?
  

Your Web site must be more than just information—it should be a relationship-building tool that complements your marketing efforts and enhances your recruitment strategies. Usability testing allows you to evaluate your Web site as a true marketing tool by carefully and objectively observing individuals using your site in a realistic situation.
 
During this Webinar you'll learn:

• What to test for
  
• How to set it up
  
• Different types of testing
  
• How to make sense of the data
  
• Inexpensive ways to get similar results

Register today this is one Webinar you won't want to miss.

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Why attend a Stamats Webinar?

Focused content
Easy to sign up, easy to participate
Convenient - no wasting time traveling to and from the conference
Inexpensive - there is no travel, no time away from the office, and you can have multiple attendees at one site

Registration:
The cost is $259 per site. Includes one telephone connection, one Internet connection, handout materials,
and unlimited participant attendance at your site.

Audio CD’s Available
Following the Webinar, an Audio CD will be available for purchase by calling Stamats at 1-800-553-8878 ext. 5106.
The CD's cost $259 for non-registrants and $159 for registrants.

Two Ways to Register:
Online or
1-800-553-8878 ext. 5106