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FROM START TO FINISH: USING TEENSTALK TO UNDERSTAND THE LIFECYCLE OF TEENS’ COLLEGE SELECTION PROCESS

December 7, 2007 from 1:30pm to 3:00pm (Central Time)

Presented by: Steve Kappler,
Executive Director of Consulting

This session explores the drivers and influencers motivating today's college-bound teens at four distinct points in the admissions lifecycle—from sophomore to senior year.  Designed for marketing, admissions, and communication professionals, attendees will better understand how to effectively segment and communicate with prospective students at each stage and obtain insights that will give their institutions a competitive edge. Along the way, attendees will also gain the tools to develop cost-effective marketing strategies based on how the search channels, the importance of brand, and the decision influencers change at each stage of the funnel.

Knowing when perceptions are formed and how they evolve during the lifecycle can mean the difference between meeting or just missing your recruiting goals.

Using Stamats’ proprietary TeensTALK^® (Trends, Attitudes,
Lifestyles, and Knowledge) nationwide study, this session will help answer questions such as: Is there a difference between a teen’s attitudes about college when he or she is 15 as opposed to 18? At what point do a teen’s college choices start to solidify? At what point are you too late to be added to the teen’s top choices?

Special Bonus!
Register for this Webinar and receive TeenMetrics. This research brief is a top-line summary of the following segments:

• Two-year- vs. four-year-bound students
• Public- vs. private-bound students
• Ethnicity
• First generation vs. non-first generation
• High academic achievers vs. average students
• By program or area of interest
• Those who have decided on a college vs.
  those who have not
• Commuter students vs. residential students

Register today this is one Webinar you won't want to miss.

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Why attend a Stamats Webinar?

Focused content
Easy to sign up, easy to participate
Convenient - no wasting time traveling to and from the conference
Inexpensive - there is no travel, no time away from the office, and you can have multiple attendees at one site

Registration:
The cost is $259 per site. Includes one telephone connection, one Internet connection, handout materials,
and unlimited participant attendance at your site.

Audio CD’s Available
Following the Webinar, an Audio CD will be available for purchase by calling Stamats at 1-800-553-8878 ext. 5106.
The CD's cost $259 for non-registrants and $159 for registrants.

Two Ways to Register:
Online or
1-800-553-8878 ext. 5106