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Stamats Webinar: Creative Brand Building

June 21, 2007 from 1:30pm to 3:00pm (Central Time)

Presented by:
Fritz McDonald,
Creative Director

You’ve just been asked to create a brand campaign based on your institution’s new brand…and while you’re at it, integrate it across all campus communications. Maybe you were involved in the high-level meetings that gave birth to this thing…probably you weren’t. Either way, you’re stuck with a strategy document, a brand promise or position statement, maybe even partially fleshed out concepts with sample designs and editorial suggestions…PDFs and marks on paper. Your boss—eager to get the new brand going before anyone can stop it—gives you an impossible deadline and leaves you to figure out how to meet it. What do you do next? You attend this Webinar! Designed for on-campus creative staffs—writers, designers, and Web designers—this how-to session offers loads of practical advice on how to get a brand up and running creatively. We’ll talk about how to take a brand from strategy to a full blown creative campaign; how to get the best out of a creative brand concept you’ve inherited; how to make a brand sing in feature stories, press releases, viewbooks, case statements, and more. You’ll walk away with good ideas and the confidence to bring your institutional brand to life.

This is one Webinar you won’t want to miss. Register today.

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Why attend a Stamats Webinar?

Focused content
Easy to sign up, easy to participate
Convenient - no wasting time traveling to and from the conference
Inexpensive - there is no travel, no time away from the office, and you can have multiple attendees at one site

Registration:
The cost is $259 per site. Includes one telephone connection, one Internet connection, handout materials,
and unlimited participant attendance at your site.

Audio CD’s Available
Following the Webinar, an Audio CD will be available for purchase by calling Stamats at 1-800-553-8878 ext. 5106.
The CD's cost $259 for non-registrants and $159 for registrants.

Two Ways to Register:
Online or
Call: 1-800-553-8878 ext. 5106