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STAMATS WEBINAR: MORE THAN AN AFTERTHOUGHT: INTENTIONAL STRATEGIES FOR ATTRACTING AND RETAINING ADULT STUDENTS

February 21, 2008 from 1:30 to 3:00 PM (Central Time)

Presented by Dr. Brenda Harms,
Client Consultant

Do your adult student offerings and marketing efforts feel like an afterthought?

47 percent of enrollees in U.S. higher education institutions can be classified as adult students, adult learners, or nontraditional students. Regardless of how you label this segment, never before have so many adult students been poised to explore? or re-explore? the offerings of higher education. Major life transitions, career advancement, and personal achievement represent only a few of the motivating factors fueling this adult student groundswell.

Is your institution confident it understands the nuanced differences, similarities, and most importantly—needs—of this student population? 

Effectively engaging adult students requires vastly different—and often more diverse—marketing strategies than most institutions currently employ. From how to present information on your Web site to how best to structure class schedules, attracting and retaining adult students requires a top to bottom review and assessment of your marketing and communication efforts. 

During this session Client Consultant Brenda Harms Ph.D. will help attendees:

• Recognize the unique differences and similarities between adult and nontraditional student segments
• Evaluate effective adult student enrollment marketing strategies
• Understand how to serve the needs of adult students
• Recognize when it’s time to act
• Comprehend the rewards—including new revenue and donation streams—from serving this segment
• Apply a systematic approach and best practices
• Much more
  

This is one Webinar you won’t want to miss. Register today.

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Why attend a Stamats Webinar?

Focused content
Easy to sign up, easy to participate
Convenient - no wasting time traveling to and from the conference
Inexpensive - there is no travel, no time away from the office, and you can have multiple attendees at one site

Registration:
The cost is $259 per site. Includes one telephone connection, one Internet connection, handout materials,
and unlimited participant attendance at your site.

Audio CD’s Available
Following the Webinar, an Audio CD will be available for purchase by calling Stamats at 1-800-553-8878 ext. 5106.
The CD's cost $259 for non-registrants and $159 for registrants.

Two Ways to Register:
Online or
1-800-553-8878 ext. 5106