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STAMATS' WEBINAR ARCHIVE

Throughout the year, Stamats offers Webinars spanning an assortment of timely higher education marketing topics.  Your busy schedule may not allow you to participate in the live event. We’ve got you covered.  We offer post-event audio CDs—including the presentation—for $259. 

To order any of our past higher education marketing sessions, or for more information, please contact Toni LeVasseur at (800) 553-8878 or e-mail toni.levasseur@stamats.com.

2008 Stamats’ Webinars

More Than an Afterthought: Intentional Strategies for Attracting and Retaining Adult Students
Presented by: Brenda Harms, Ph.D.
Client Consultant
Effectively engaging adult students requires vastly different—and often more diverse—marketing strategies than most institutions currently employ. From how to present information on your Web site to how best to structure class schedules, attracting and retaining adult students requires a top to bottom review and assessment of your marketing and communication efforts.

Major Trends That Impact Your Ability to Recruit Students, Raise Dollars, and Market Your Institution
Presented by: Dr. Robert A. Sevier,
Senior Vice President, Strategy
Achieving your institutional goals—recruitment and advancement—require you to understand how today’s rapidly changing marketplace will impact your ability to recruit students and raise dollars.  This Webinar examines the major demographic and social characteristics of tomorrow’s students of all ages and review how their educational needs and expectations are evolving.

Web Site Usability Testing Webinar
Presented by: Kati Davis
Interactive Media Strategist
Your Web site must be more than just information—it should be a relationship-building tool that complements your marketing efforts and enhances your recruitment strategies. Usability testing allows you to evaluate your Web site as a true marketing tool by carefully and objectively observing individuals using your site in a realistic situation.

2007 Stamats’ Webinars

Building a Brand That Matters
Presented by: Dr. Robert A. Sevier,
Senior Vice President, Strategy
Does your institution have a valued brand? In this session we define brand marketing, show how it relates to strategic planning and integrated marketing, present a systematic approach to building an effective brand, and outline strategies to evaluate the effectiveness of your brand marketing strategy.

Campus Visits: Before, During, and After
Presented by: Chuck Reed, Vice President of Client Services
Designed to help you develop an exceptional campus visit experience, this session includes ideas on how to: effectively segment, target, and promote the visit; customize the visit for students and parents; train and motivate tour guides and faculty; and evaluate the overall visit experience.

Channel Surfing: A Detailed Look at the New Marketing Channels Available for Today's Prospective Students
Presented by: Steve Kappler,
Executive Director of Consulting
With so many marketing channels to choose from, how do you know where to invest and, more importantly, how much to invest? During this session we review 10 vital marketing channels, which ones are new, who’s using them, and how to use these channels to achieve your institution’s goals.

Inquiries to Applicants and Applicants to Matriculants: Understanding and Attacking the Phases of the Funnel
Presented by: Scott Linzey, Principal Consultant
Effective recruitment requires a clear understanding of students’ state-of-mind at each stage of the funnel. This session explores two critical stages—inquiry to applicant and applicant to enroll. You’ll also learn how to effectively convert inquiries to the next phase.

Creative Brand Building
Presented by: Fritz McDonald, Creative Director
This session offers practical advice on how to get a brand up and running, including: how to take a brand from strategy to a full blown creative campaign; how to get the best out of a creative brand concept you’ve inherited; how to make a brand sing in feature stories, press releases, viewbooks, case statements, and more.

TeensTALK^® I: Topline Review
Presented by: Steve Kappler, Executive Director, Consulting
This session establishes a national framework of teen trends and issues based upon the results of our 2007 TeensTALK^® study. We outline how college-bound teens select a college, how their preferences evolve, and how careful analysis of their school choice preferences reveals opportunities for developing competitive advantages.
 
TeensTALK II^®: Detail and Analysis
Presented by: Steve Kappler, Executive Director, Consulting
Building off the foundation established in TeensTALK^® I, this session delves into detail on how students choose a college, who influences them, and an analysis of the college-choice characteristics most important to them by segment including: two-year- vs. four-year, public- vs. private, first generation vs. non-first generation and more.

Can You Hear Us Now? The Knack of Alumni Communications
Presented by: Chris Mueller, Client Consultant - Advancement Services; and Jack Miller, President and CEO, Miller Group Worldwide LLC
Energize your alumni communications by applying best practices and an understanding of current industry trends. This session outlines: alumni communication preferences, the relationship between attitudes and giving, various types of alumni research studies and more.

A Search Engine Marketing Tool Kit
Presented by: Mary Diers, Client Consultant - SEM
Search engine marketing (SEM) is a critical tool to drive qualified traffic to your Web site. This session outlines the fundamentals of SEM, tracking and follow-up strategies, evaluation of ROI, and how SEM integrates with other communication to increase overall efficiency.