Presented by:

Presented by: Lee Pichette, Director of Marketing for CollegeWeekLive
Katie MacInnes Assistant Director, Admissions Marketing, Communications and Articulation at University of North Florida

Available On-Demand until January 26, 2013

Cost: $159

 

Yield 2.0: Live Video and the Enrollment Process

Video engagement improves yield. Economic challenges and increased value on peer-to-peer interaction are driving colleges to communicate with prospective students via live video.

This presentation reviews the latest research in the adoption of live video and specific initiatives where live video engagement increases applications, quality of students, and yield. Case studies from three uniquely different colleges will present strategies for leveraging live video to engage students at all stages of the enrollment process: interested, applied, accepted, and enrolled.

Following the case studies, the moderator will begin a panel discussion:

• Which best practices can you share?
• What are the challenges or common mistakes to avoid?
• How do you segment prospective students?

Questions? E-mail info@stamats.com