Presented by:

Jonah-Kai Hancock
Director of Marketing, AdReady

Now On Demand. Available until May 24, 2011

Cost: $159

 

 

The Keys to Online Display Advertising for Higher Education

While search advertising makes up the bulk of the online advertising market, its share is set to decline over the next four years as display advertising spending surges. According to eMarketer, the U.S. display advertising market is set to grow 12.9% to $8.56 billion this year, up from $7.6 billion in 2009. By 2014, display spending is expected to reach $14.71 billion and take an estimated 40.5% share of the overall online ad market, up from 34.1% this year. Make sure you are not left out in the cold!
In this session, you'll find out:

• The growth trends for display advertising—and what they mean
• How a display advertising ecosystem works
• How online display ads help support brand marketing goals—and why it isn't simple
• How other education institutions such as yourself are leveraging display advertising

Questions? E-mail info@stamats.com