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STAMATS: Higher Education Marketing

 

You Can't Manage What You Can't Measure: Using Analytics to Improve Web Performance


Presented by:

Fritz McDonald

CJ Cunniff
Director of Interactive Media Production, Stamats

Matt Arnold

Matt Arnold
Director of Interactive Media Strategy, Stamats

 

When: Now available On Demand!

Cost: $159 (Plus, have access to the Webinar for an entire year.)

>> Purchase today!

 

What are our visitors doing on your site? How much are you spending per conversion? How can you optimize and further leverage your website and marketing efforts? These are questions that can be answered through a solid web analytics process. Let us help you improve the performance of your website as your greatest conversion asset.

To improve the return on investment (ROI) for interactive projects it is imperative that institutions develop actionable insights from the data and information regarding Web traffic and visitor behavior. The data gathered needs to be converted to actionable information. Technology alone cannot solve your marketing issues. However, Web analytics tools can help you quickly understand what visitors are doing on your site and how you can better meet their needs.

But how do you gather it? And then what do you do with the data once you have it? Stamats’ interactive experts (both Google Analytics Certified), Matt Arnold and CJ Cunniff, are here to help you put that information into action.

Stamats' "You Can't Manage What You Can't Measure: Using Analytics to Improve Web Performance" will cover:

      Determining what information to collect

      Collecting the data

      Making it consumable  

      Analyzing the data

      Translating your insights 

      Inspiring your audience

      Achieving continuous improvement

Don’t miss out on this informative Webinar. Buy today.

 

Questions? E-mail info@stamats.com


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