Presented by:
Becky Morehouse
Vice President, Marketing and Research, Stamats
Jim Reilly
Senior Marketing Consultant, Stamats
When: Now On Demand!
Cost: $159 - Available until May 20, 2011
Take advantage of the summer months to fine-tune your recruiting efforts with this content-packed session designed to showcase the key indicators and common challenges higher education experts examine when they undertake recruiting assessments for dozens of colleges and universities every year. Now is the time to benefit from a consultant’s-eye-view regarding recruiting mechanics and best practices whether you’re interested in minor tweaking or a major overhaul. From goal identification to prospecting, from message development to funnel components and timing, and from office processes, resources, and procedures to conversion and performance metrics, we’ll share with attendees what we examine part and parcel of an in-depth recruiting audit.
Learn what seasoned veterans gather, compare, analyze, and synthesize to help all types of institutions increase their ability to attract students and reach their overall enrollment goals.
In this session, we will review the essential components of measuring and maintaining the most effective recruiting operation possible—the indicators, data points, materials, etc., that we examine when helping clients address their needs. The major components of our typical recruiting audits include the following areas:
- *Situation analysis, including a review of key marketing, recruiting, and financial aid strategies
*Evaluation of current recruiting plan and goals, including budget and staff resources
*Competitor reviews and guidebook data analysis
- *Review of the client’s primary recruiting publications, Web pages, and communication flow
- *Budgeting and resource allocation
*Research and marketing recommendations
Don’t miss out on this informative Webinar. Buy today.
Questions? E-mail info@stamats.com
