Presented by:
Fritz McDonald
Vice President for Creative Strategy, Stamats
When: Now On Demand!
Cost: $159 (Plus, have access to the Webinar for an entire year.)
It’s getting tough out there. You know that even in a tight economy, you’ll lose brand and image-building ground if you don’t spend enough on creative executions—like any good marketer, you know that strong creative wins the brand battle. On the other hand, your budget has been slashed—you just don’t have the resources you had last year. The good news is you’re not alone. Across the country, college and university marketing and creative staffs are being challenged to do more with less…a lot less. And some are finding exciting ways to get things done.
This presentation will show you how to do the same, from changing the way you think about creative to changing the way your creative executions work, we’ll help you communicate your brand with a guerrilla creative approach. We’ll explore the value of alternative creative strategies like going where your competition is not to catching audiences off-guard, examine the merits of viral marketing, and wander through tactics from painting your message on treadmills to staging fake events to street art, social media and more. We’ll also look at what other institutions are doing, including a Facebook flip-flop contest, a photo booth set up to capture student profiles, and a purple couch shipped from one alumni club to another. Ideal for institutions ranging from traditional undergraduate to graduate and adult programs, this webinar will be chock-full of useful tips and tactics…and creative advice you can use right now.
Communicate your brand on a shoestring! Purchase Today.
Questions? E-mail info@stamats.com
