Presented by: Bob Sevier
Senior Vice President, Strategy, Stamats
Now on demand!
Cost: $129 (Plus, have access to the Webinar for an entire year.)
In today’s budget-conscious times, we are asked more than ever to prove the investment in marketing is the right one. But how can you measure the impact of an ad? A billboard? A recruitment campaign? And, most importantly, do it while finishing the president’s speech, edits to the alumni magazine, and strategic planning for next year? In this data-driven presentation, Senior VP of Strategy Robert Sevier will explore key issues in measuring marketing return on investment (mROI), including the importance of measuring mROI for yourself and your institution, how to decide what to track, the pros and cons of different methods of measurement, and resources for tracking internally and externally. Plus, the five things to remember whenever devising an mROI strategy.
Learn how to get the most bang for your marketing buck. Purchase Today.
Questions? E-mail info@stamats.com
