Presented by: Eric Sickler
Principal Consultant, Stamats
Now on demand!
Cost: $129 (Plus, have access to the Webinar for an entire year.)
Sooner or later, most colleges and universities ask themselves the question, "Where else can we look for students?" This Webinar will present and examine a fundamental five-step process to help colleges and universities identify and break in to new recruitment markets, then build prospect pools and create efficient, effective student-search strategies to harvest students from those new markets.
Colleges and universities are largely creatures of habit. Witness, for example, how many colleges and universities still use traditional approaches (media and channels) to recruit students in spite of a constant barrage of strategic innovation and trendy tactics. When it comes to building a prospect pool and soliciting it for inquiries, most recruiters rely on what they believe to be tried-and-true solutions. And they trust that larger numbers of prospective students at the top of the recruitment funnel will naturally deposit more enrolled students at the bottom.
When pressed to justify repeated investments in those same strategies and tactics, however, many enrollment managers admit they don’t track prospect-to-inquiry-to-applicant-to-matriculant conversions as carefully as they should. Further, they confess that many of the students in their databases are largely unqualified. Common sense suggests that an unqualified prospect is a liability to a recruitment marketing budget until he or she begins paying tuition.
This Webinar offers practical advice and pertinent reminders that recruitment marketing practitioners at early and middle stages of their careers will appreciate and put to good use immediately after the Webinar.
Start to cast a wider recruiting net. Purchase Today.
Questions? E-mail info@stamats.com
