Now available on demand!
Presented by: Eric Sickler
Principal Consultant
Stamats’ annual TALK® study is one of the higher education industry’s benchmark research resources, offering insight into the Trends, Attitudes, Lifestyles, and Knowledge (T.A.L.K.) of traditional-aged, college-bound students and, in a separate study, their parents. The TeensTALK® study is comprised of three separate data collection points or "testings" during a single recruitment cycle. With this sequential approach, TeensTALK® offers recruitment marketing officers access to national college-bound teen behavior and thinking at three critically important milestones:
This Webinar will highlight findings from the 2009 SUMMER TeensTALK® study, focusing on students who are enrolling as first-time, first-year students on college and university campuses across the country this fall. You’ll learn about the number of admission applications they ultimately submitted, the distribution of those applications among school types, and most importantly, the relative weight of the factors that students considered as they made their final college choices. We’ll take a close look at the issue of "fit" and discover what teens considered to be the most influential activities, observations, and experiences that helped them choose the school where they felt they best fit.
SUMMER TeensTALK® findings also include an analysis of the levels of involvement and influence family, friends, and others had on final college selections. We will also examine the communications channels and tools U.S. teens felt were most appropriate - and most preferred - for use between the points of admission and matriculation.
While national findings are important to monitor, comparable research conducted specifically with your inquiry pool is essential to build the strongest, most relevant recruitment marketing strategies and messaging. Stamats’ recently launched TeensTALK Focus® service offers just that, by enabling institutions to conduct reasonably priced companion research at these same three milestone periods each year. During the Webinar, you’ll see glimpses of sample data from an institution-specific study that offers compelling evidence to support the critical need for colleges and universities to conduct their own market research to bring national findings into sharper focus.
Buy Today. This is one Webinar you won't want to miss.
