Join our thought leaders!

 

MATT ARNOLD is senior interactive media consultant at Stamats. He holds a B.A. from The University of Iowa in Communication Studies and an M.S. in Communication from Illinois State University. At Illinois State, his thesis focused on computer-augmented group decision making. Matt has over 15 years professional experience in market research, enterprise technology, interactive strategy, and user experience. For over six years, Matt worked at Capella University where he led communication strategy and managed the online experience. Outside of his university experience Matt has successfully led interactive and technology projects for leading organizations, including the National Marrow Donor Program, Medtronic, UnitedHealth, Allstate, and Discover Card. Prior to joining Stamats, Matt was an online channel manager for Best Buy.

 

 

 

MARK ASH is adult admission specialist at Kirkwood Community College, a board member college in the League for Innovation. He earned a bachelor’s degree in psychology from Loras College in Dubuque, Iowa, where he also worked as an admission ambassador for four years. Mark has a diverse admission background, with 23 years of experience in public and private, two-year and four-year Midwest institutions. Since 2005 he has been the primary contact and admission professional for the returning adult student audience at Kirkwood. In the fall 2009 semester the number of Kirkwood students ages 25 and older increased by 33 percent.

 

 

 

TODD GIBBY is CEO and president of Intelliworks. He brings a rare combination of business experience and higher education technology expertise to Intelliworks. Under Todd’s leadership, Intelliworks has emerged as a player to watch in the relationship management for higher education space. Todd has established Intelliworks as an industry thought leader, to ensuring clients’ success with our solutions, and to building a world-class team of cohesive professionals.

Prior to Intelliworks, Todd served as executive vice president of operations for another higher education technology company, Blackboard. In seven years at Blackboard, Todd held several key executive roles across the company's operations and sales departments and helped grow the company from $2 million in revenue to over $180 million.

 

 

DR. BRENDA HARMS, principal consultant at Stamats, is an experienced higher education administrator with a diverse marketing and admissions background. Her primary interest is the recruitment and retention of adult students and she leads the Stamats’ adult student marketing initiative. Dr. Harms is active in the higher education community, serving as the secretary/treasurer of the National Association of Branch Campus Administrators executive committee. Dr. Harms received a B.S. in allied health and an M.A. in educational psychology and counseling from the University of South Dakota. She received her Ph D. in human services with her dissertation focused specifically on adult student retention.

 

 

 

 

SABRA FIALA, is strategic marketing director at Stamats. Her range of experience from frontend marketing to interactive implementation to fulfillment provides a solid foundation of knowledge necessary to provide strategic counsel to clients. She also has extensive experience in developing lead generation programs, fulfillment processes, and response tracking. Sabra joined Stamats with nearly a decade of interactive direct marketing experience. Prior to arriving at Stamats, she worked in the advertising industry specializing in integrated direct marketing programs complemented by the Web and e-mail marketing. Sabra is an active member of various marketing organizations, including the Direct Marketing Association.

 

 

 

KATHY KAISER is director, communications and marketing at Kirkwood Community College in Cedar Rapids, Iowa. Credit enrollment at Kirkwood was at 5,000 when Kathy joined Kirkwood in 1985. Fall 2009 enrollment at the college exceeded 17,400 credit students. A Kirkwood alumnus and former adult college student, Kathy’s credentials include a dual-major BBA (Marketing and Administrative Management), and an MBA. Her background includes positions as a graphic designer, coordinator and Foundation annual giving director, all for Kirkwood. In addition, she has private sector experience as retail marketing director and in public utility corporate communications.

 

 

 

 

BECKY KLEIN-COLLINS, is the Director of Research for the Council for Adult and Experiential Learning (CAEL). Her research projects have included analyzing state indicators for adult learning, assessing the impact of employer-funded tuition programs on employee retention, identifying local public policies that support workforce intermediaries, and describing innovative, system-transforming practices in workforce development. Becky has a bachelor’s degree from Grinnell College and master’s degrees from Indiana University and the University of Chicago Harris School of Public Policy.

 

 

 

 

CHUCK REED, is vice president for client services at Stamats, he has worked in higher education for more than 20 years, including positions as coordinator of admissions for Peru State College and director of media relations for Nebraska Wesleyan University. He earned a bachelors degree in journalism from the University of Nebraska at Kearney, where he worked as an admission ambassador for four years and learned firsthand about the roller coaster ride that is being a regional public university.At Stamats, Chuck was a writer and editor for nearly five years before becoming a client executive. His clients range from selective private colleges to regional publics and two-year institutions nationally, and his projects have won several CASE Gold and other awards. He frequently presents at CASE conferences and other professional workshops.

 

 

 

DR. ROBERT A. SEVIER is senior vice president for Strategy at Stamats. He has more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, and his work has been featured at hundreds of professional conferences as well as in higher education's marketing publications, including Currents, Journal of College Admissions, Admissions Strategist, University Business, and College & University. He holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and he has authored seven books on integrated marketing, brand marketing, innovation, and strategic planning. He has taught and worked as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University.

 

 

 

ERIC SICKLER is a principal consultant at Stamats. He studied communication, marketing, and highereducation at Central College, Creighton University, and Drake University. He spent nearly 15 years at Central College as director of alumni and college relations, director of admission, and finally vice president for admission and marketing. Eric served on two national commissions for the Council for Advancement and Support of Education, as well as on the Board of Trustees for the Iowa Association of College Admission Counseling. He has chaired national CASE institutes and has presented workshops and conference sessions nationwide on integrated marketing, institutional brand development, marketing trends, and creativity in management. After leaving Central College, Eric was managing partner and chief operations officer at a Des Moines-based design firm called Think, and director of client services for The History Factory in Washington, D.C.

 

 

 

 

CYNDI WILSON PORTER, Dr. Porter is currently the assistant vice president, extended academic programs and the director of universe online. In addition to her administrative duties, she is an active facilitator, faculty member, mentor and online faculty trainer. Under her guidance, UIW became one of the first schools to take part in the US Army's eArmyU.com program for enlisted personnel.

 

 

 

 

 

 

 

Printer Friendly Version + Descriptions

 

 

Tuesday February 23 – Preconference Sessions ($149 each)

12:00am	Registration
2:00pm	Developing an Integrated Marketing Plan, Dr. Robert A. Sevier, Senior Vice President, Strategy, Stamats	Interactive Lollapalooza: Leveraging Your Digital Assets Matt Arnold, Senior Interactive Media Consultant, Stamats

 

Wednesday, February 24

7:00am	Registration and Continental Breakfast
8:00am	Welcome, Introductions, Conference Overview Dr. Brenda Harms, Principal Consultant, Stamats
8:30am	Adult StudentsTALK® Research Dr. Brenda Harms, Principal Consultant, Stamats
10:15am	Break
10:30am	From Boots to Books Dr. Cyndi Wilson Porter, Vice President for Extended Academic Programs, University of the Incarnate Word
12:30pm	Lunch on your own
2:00pm	Be ready for the Aha! Moment Kathy Kaiser, Director, Communications & Marketing and Mark Ash, Admissions Advisor, Kirkwood Community College, Kirkwood Community College	Marketing and Recruitment Strategies for Face-to-face and Online Programs Loréal Lea Maguire, D.Ed., Former Associate Dean of Graduate and Professional Studies at Millersville University of Pennsylvania
2:30pm	Break
3:00pm	Marketing ROI Tool Talk Chuck Reed, Vice President, Client Services, Stamats
5:00pm	Reception
7:00pm	Dinner on your own

 

Thursday, February 25

7:00am	Continental Breakfast
8:00am	Roundtable Discussions
8:45am	Welcome Back, Day 2 Overview
9:00am	Signal vs. Noise: Moving from Conversation to Conversion Todd Gibby, President, Intelliworks
10:15am	Break
10:30am	Measuring the Relationship of Prior Learning Assessment to Individual Learner Outcomes Rebecca Klein-Collins, Director of Research, Council for Adult and Experiential Learning
11:45pm	Lunch on your own
1:15pm	From Brochure Shop to Integrated Marketing Department, Darren Wagner, Marketing Director for Continuing Education, Penn State University	Reaching & Engaging Adult Students Online, Matt Arnold, Senior Interactive Media Consultant, Stamats
2:30pm	Break
2:45pm	Stamats Panel Brenda Harms, Sabra Fiala, Eric Sickler, Matt Arnold, Chuck Reed, Julie Staggs
3:30pm	Truly Unique Presented by winners of the "Truly Unique" contest
4:45pm	Closing Remarks

 

Session Descriptions:

Developing an Integrated Marketing Plan, Dr. Robert A. Sevier, Senior Vice President, Strategy, Stamats

This session begins by outlining a basic integrated marketing model that includes brand marketing, direct marketing, and internal communication. We will then examine the pitfalls and possibilities of integrated marketing, and explore how IM differs from promotion. We will then review the basic steps for writing and managing an integrated marketing plan. Information on conducting a situation analysis, setting goals, developing strategy, budgeting, evaluating programs, and options for increasing faculty support of marketing will also be presented.

 

Interactive Lollapalooza: Leveraging Your Digital Assets, Matt Arnold, Senior Interactive Media Consultant, Stamats

In this pre-session, we will provide a high-level overview of today’s interactive landscape and what it means for the adult student market.  Your interactive presence, including your Web site, social media efforts, blogs, and pay-per-click campaigns, helps extend your brand and message, but are you getting the appropriate bang for your buck? While some tools may be “free” it is important to consider the true costs and benefits of providing a compelling online brand.  In addition to a strategic overview, we will look at interactive tactics, tips, and tricks to help you reach and engage your audience. Topics will include SEO, SEM, Web analytics, usability, design and ROI.

2009 Adult StudentsTALK™ Research, Dr. Brenda Harms, Principal Consultant, Stamats

See how things have shifted for adults in this year of economic crisis, record unemployment, and a nationwide push for more adults to achieve a higher level of education. Also understand how to use research to influence marketing decisions. In this session Dr. Harms will reveal the findings of the 2009 research and provide answers to the questions marketers are asking throughout the country—in light of the economy, what motivates  adults to return to school, what do they want once they get there, and how has this changed in a year where many things turned upside down?

From Boots to Books, Dr. Cyndi Wilson Porter, Vice President for Extended Academic Programs, University of the Incarnate Word

Working with active duty military as well as veterans is a rewarding endeavor, but can sometimes be a bit overwhelming for the unprepared college or university. The University of the Incarnate Word has a good size military population and has some best practices to share. Join us to talk about how we can better serve our military members as they work on their degrees while serving their country or moving into the next phase of their lives.

 

Marketing ROI Tool Talk, Chuck Reed, Vice President, Client Services, Stamats

In today’s budget-conscious times, we’re asked more than ever to prove the investment in marketing is the right one. But how can you measure the impact of an ad? A billboard? A recruitment campaign? And, most importantly, do it while doing the gazillion other things in your job description? We’ll explore key issues in measuring marketing return on investment (mROI), including the importance of measuring mROI for yourself and your institution, how to decide what to track, and the pros and cons of different methods of measurement. Plus, we’ll get your peers to share their insights.  All in all, a nice investment in your time.

 

Signal vs. Noise: Moving from Conversation to Conversion, Toddy Gibby, President, Intelliworks 

Many higher education programs are struggling to reach their prospective students who are facing more choices than ever, especially with the rise in for-profit and online programs.  With many institutions facing budToddy Gibby, President, Intelliworksget cuts and increased competition for fewer students it’s more important than ever that programs understand and address their prospect’s needs and interests.

This session will address the myriad of changing conditions and challenges in higher education recruitment and enrollment. Intelliworks CEO, Todd Gibby will offer key tactics for fostering conversation and building relationships with prospective adult students through traditional and social media, and show how institutions all around the country have leveraged technology to create quality conversations online about their brand.

Measuring the Relationship of Prior Learning Assessment to Individual Learner Outcomes, Rebecca Klein-Collins, Director of Research, Council for Adult and Experiential Learning, Council for Adult and Experiential Learning (CAEL)

The Council for Adult and Experiential Learning (CAEL) carried out a research study on the relationship of prior learning assessment (PLA) to the academic persistence and success of adult learners. CAEL gathered data from 48 higher education institutions in order to assess, across multiple institutions, the relationship of PLA participation to student outcomes such as earned degrees, persistence and time to degree. Such a large-scale look at PLA credit earning and academic outcomes had never before been done. The findings support the conventional wisdom that PLA helps students persist and complete their degrees. This study was supported by a grant from Lumina Foundation for Education.

From Brochure Shop to Integrated Marketing Department, Presented by Darren Wagner, Marketing Director for Continuing Education, Penn State University

Discover how one university marketing department evolved from a small, design and production shop to a 70-person strategic, integrated marketing department. The discussion will include topics such as, addressing culture clashes, talent management and facilitating a shift from internal agendas to customer centric approaches.

Truly Unique, Presented by winners of the "Truly Unique" contest

It is hard to stand out in the world of adult education anymore. Everyone is marketing the same things. In this session 4 selected institutions from throughout the country will be invited to share the elements of their marketing, programming, structure, or delivery mode that are indeed truly unique. 

"Break-out" sessions include:

Be ready for the Aha! Moment, Kathy Kaiser, Director, Communications & Marketing and Mark Ash, Admissions Advisor, Kirkwood Community College, Kirkwood Community College

In this session participants will be walked through the journey one community college took in doing in-depth research with their adult student audience, what they learned, and how it has impacted their marketing, recruitment, and retention efforts. 

Reaching & Engaging Adult Students Online, Matt Arnold, Senior Interactive Media Consultant, Stamats

Whether it’s traditional interactive campaigns, viral marketing, blogs, or the progressive use of social media, the Web is one of your most important adult student recruitment tools. How do adult students find your institution? How do you make your content useful and relevant for them? How can you turn lurkers into engaged prospects? In this presentation we’ll tap into Stamats’ proprietary research – along with best practices and our decade-plus experience in Web site development—to provide you with strategies, tactics, tips and hints to maximize your use of interactive media. This session will provide you with a quick review of useful interactive tools, the core elements of an effective Web presence, and an overview of the resources you’ll need to leverage your interactive marketing efforts.

Marketing and Recruitment Strategies for Face-to-face and Online Programs, Loréal Lea Maguire, D.Ed., Former Associate Dean of Graduate and Professional Studies at Millersville University of Pennsylvania

Today’s adult learner can obtain information about academic programs from a variety of sources. How can you best reach the adult learner to promote your face-to-face or online program? This session will review successful strategies used at a four-year comprehensive institution for promotion of face-to-face and online programs and recommendations for enrolling potential students.

Plan to join the nation's top experts in higher education marketing for roundtable discussions, valuable presentations, and strategy development sessions. You'll come away from the conference with the insight and tools to recruit and retain adult (undergraduate and graduate) students.

 

In the meantime, join the conversation...

 

Register today »

 

 

 

Stamats Integrated Marketing: Adult Student Marketing Conference will be held at the Hyatt Regency in San Antonio.

 

Be the center of Hyatt's attention while you are in the center of the action by taking advantage of their unequaled location in the heart of dining and entertainment venues surrounding our Riverwalk hotel in San Antonio. Hyatt's four-diamond hotel includes contemporary guestrooms, the city's premier meeting and event space, Chaps restaurant, rooftop pool, Stay-Fit gym and relaxing Spa. Their experienced staff adds a genuine touch to world-class amenities, making us the preferred choice for San Antonio Texas Riverwalk hotels.

 

Room rate – $289/night

Hyatt Regency San Antonio
123 Losoya Street
San Antonio, TX 78205
1-888-421-1442

Book Online

 

Have questions about the conference? Check out our Event FAQ page or call us at 800.553.8878 x5055.