DAVID ARMANO is part of the founding team at Dachis Corporation, an Austin, TX-based start-up delivering social business design services. He is both an active practitioner and thinker in the worlds of digital marketing, experience design, and the social web. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, O’Reilly and Ad Age.

 

Prior to joining Dachis Corp, David worked in the digital agency space for more than 10 years with clients such as P&G, HP, WW Grainger, Allstate, Blue Cross Blue Shield, and Fifth Third Bank. His work on Grainger helped the company earn the reputation of best commerce site according to BtoB magazine and his leadership on HP resulted in a Webaward. David also writes industry perspectives for Ad Age and BusinessWeek and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world. David studied visual communications/computer graphics and graduated from Pratt Institute, where he was able to study under some of the brightest minds in the industry.

 

 

MATT ARNOLD is senior interactive media consultant at Stamats. He holds a B.A. from The University of Iowa in Communication Studies and an M.S. in Communication from Illinois State University. At Illinois State, his thesis focused on computer-augmented group decision making. Matt has over 15 years professional experience in market research, enterprise technology, interactive strategy, and user experience. For over six years, Matt worked at Capella University where he led communication strategy and managed the online experience. Outside of his university experience Matt has successfully led interactive and technology projects for leading organizations, including the National Marrow Donor Program, Medtronic, UnitedHealth, Allstate, and Discover Card. Prior to joining Stamats, Matt was an online channel manager for Best Buy.

 

ROBERT BROSNAN is the director of web and digital communications at Seton Hall University in South Orange, New Jersey. He is responsible for determining and executing strategic objectives for online communications, particularly those that provide a direct interface with external university audiences, such as prospective students and alumni. Recent projects include a complete re-development of the University's main Web site and a significantly revised undergraduate admissions Web site. Rob completed his master of arts degree in philosophy of science from Indiana University; he also received a bachelor of science degree from Clemson University.

 

 

DOUGLAS BUSK brings over 10 years’ leadership experience in the mobile space to his position with Whoop, ranging from carrier product development to Interactive Television. Previously, Doug held business development and product management leadership roles with SpinVox, Amdocs, and SinglePoint. And prior to that, Doug led product management and development for Verizon Wireless’ text messaging portfolio, the company’s most successful data product. From 2001-2003, Doug drove product development and strategy for third-party revenue at AT&T Mobility (then Cingular). An active participant in industry organizations, Doug has held multiple Board and Committee leadership positions with the Mobile Marketing Association, .MOBI, and CTIA/WIC.

 

GREGORY CARROLL serves as vice president for marketing for Stetson University. Prior to Stetson, he was Furman University's first vice president for marketing and public relations serving Furman from 1998 to just last month Under his leadership Furman has emerged as an innovator in marketing and recruiting campaigns, including the initiation of unedited Furman Journals, admission magazines, a video-driven admissions micro-site, and the EngageFurman proprietary social network. Greg came to Furman from Wichita (Kansas) State University, where he was executive director of university communications. He has also served as director of marketing communications at Lynchburg (Virginia) College and as director of college relations at Marietta (Ohio) College.

 

 

 

 

 

 

CJ CUNNIFF is interactive media manager at Stamats and has more than ten years of experience as a programmer in the interactive media field. His specialties include Internet systems, JavaScript/XML programming, JQUERY, MOOTOOLS, AJAX and Flash Development. His experience working in other markets including medical, small business and government sites, and customer relationship management Intranet sites help inform the work he completes with higher education clients. He has extensive experience in all facets of interactive marketing and technology and brings a wealth of knowledge and understanding to his position at Stamats.

 

 

KATI DAVIS is an interactive strategist at Stamats. She provides strategic direction and tactical knowledge for developing a strong online presence for Stamats clients. Kati brings a wealth of experiences in creating and testing online solutions from usability, site architecture, and more. A Google Adwords Certified Professional, Kati also has expertise in managing online sponsored advertising campaigns, and knows how to help you gain rankings naturally through search engine optimization. Kati holds a B.A. in journalism and mass communication from Drake University. Her experience and know-how in online media, paired a concentration in marketing, positions Kati to best understand how to take your Web site and other online efforts to the next level.

 

 

 

WILL EZELL, CEO of dotCMS, has for more than 6 years been establishing the direction and development of one of the leading Java‐based, open source Web content management systems in the world today. Will’s vision has gained wide acceptance in the marketplace as institutions including Hospital Corporation of America, Honda, University of Texas, Hair Cuttery, Harvard University, Novartis and thousands of others have realized the advantages of dotCMS in their solution stack. Before taking on dotCMS, Will was the CTO of Dotmarketing, Inc. – a full‐service Web design and development agency primarily focusing in higher education. He was responsible for setting the course for client implementations and technological direction. Will earned his bachelor's degree from Emory University in Atlanta, GA.

 

 

 

RYAN FISHER has been director of web marketing at Furman University for eight years. He directs a Greenville-based web strategy firm, Cogent. His previous work includes web development positions in the grocery and advertising industries. Ryan is a 1999 marketing graduate of Clemson University.

 

 

 

 

 

 

 

STEWART FOSS has spent the last 6 years working in higher education. He started as a junior web assistant and worked his way to managing the websites for first Athabasca University then Grant MacEwan College. In 2007 he founded eduStyle to try to raise awareness of best practices in higher education web design. Since then he has spent his days watching the latest trends in higher education web design. He's been working to spread awareness of best practices and draw attention to high quality web design in higher education. He's a speaker on higher education design trends and improving web design in higher-ed. In 2008 he founded the eduStyle Higher-Ed Web Awards and recently co-authored "The eduStyle Guide to Higher-Ed Homepage Design."

 

 

 

KEVIN GROUT is a marketing and communications manager at Brock University. He has more than 12 years of experience in marketing and has worked in sectors as diverse as economic development, biotechnology, tourism, and for the past six years, higher education. He has been involved with brands as iconic as the Royal Canadian Mounted Police and the City of Niagara Falls, to completely new initiatives, including the groundbreaking “Both Sides of the Brain” campaign of Brock University in Ontario, Canada.

 

 

 

 

LELAND HARDEN is the vice president of institutional advancement at Hardin-Simmons University in Abilene, Texas. He oversees all marketing and money-raising activities for the university. Leland is responsible for staying on top of the latest trends in Web 2.0 tools and developing messaging and communications techniques to penetrate the digital clutter students experience. His award winning team has led the way in using online video, YouTube, iTunes, blogging, and social networking to market to their target audience.

Harden began his career in the online business in 1985 as an account executive with DataTimes. He then was recruited to help launch Medialink in New York City, where he helped build the start-up into the world’s largest distributor of video public relations materials. He later launched Digital Conference Television, a national video conferencing firm, in San Francisco, and co-founded Cybernautics. After merging Cybernautics with USWeb and participating their IPO, he co-founded GiftCertificates.com.

 

KYLE JAMES is currently an inbound marketing consultant at HubSpot. Kyle graduated Wofford College in 2003 with a degree in Computer Science and worked at the campus for the next five and a half years in multiple roles including Webmaster and various IT roles. His web experience stretches back to 1997 and the days of the early web and designing sites using Netscape Composer and Notepad. In January of 2008 he started .eduGuru an Internet Marketing and Web Development blog for Higher Education. Since that time the site helps thousands of monthly unique visitors and over a thousand subscribers to add value to their institution’s web experience. The site has also grown to include five other industry expert authors in establishing itself as a credible and top notch blog in Higher Education Web. Kyle has presented at national conferences on subjects ranging from Web Analytics, Email Marketing, SEO, and Social Media.

 

SCOTT LEAMON, senior experience designer at Stamats, has more than 10 years of professional experience in interactive media. Scott’s focus is on the design of strategic online user-experience initiatives for the higher education market as well as social media strategies for Stamats’ internal marketing channels. In addition, Scott serves as an Assistant Producer for the documentary film company, American Visions Group.

 

A transplant from Indianapolis, Indiana, Scott’s educational and professional background brings a diverse understanding of successful interactive media online strategy and execution. He studied music and political science at Vincennes University and was a double major in guitar performance/composition and psychology at Ball State University. Prior to joining Stamats, Scott worked as the New Media Director at the Guitar Institute of Indianapolis and Principle Multimedia Designer at Impulse Multimedia at Indianapolis. He also served as an instructor at Indiana University-Purdue University of Indianapolis.

 

FRITZ MCDONALD, has more than 20 years experience as a professional writer, editor, and creative strategist. He earned his bachelor’s degree at UCLA, and an M.F.A. from the University of Iowa Writer’s Workshop. At Stamats, Fritz has created marketing communications, Web sites and digital strategy, and branding programs for colleges and universities across the U.S. He has an extensive background in Web 2.0 technologies and social media and has delivered webinars on the subject and written an industry-leading white paper on social networking strategies. He has been a keynote speaker for CASE, CCAE, and ACT, and presented at such well-known conferences as the Infinite Solutions HighEd Web conference. He has written articles on higher education marketing for Admissions Marketing Report, and on social media most recently for University Business. His creative work has garnished numerous awards, including a CASE Gold Regional, more than 40 ADDYs, and Admissions Marketing Report Gold, Silver, and Bronze awards. His Stamats clients have included Furman University, St. Olaf College, Villanova University, Harvard Medical School, and many others.

 

LANCE MERKER is president and CEO of OmniUpdate, Inc., located in Camarillo, California. OmniUpdate is the leading web content management system (CMS) provider for higher education, with more than 500 college and university websites managed by its web CMS, OU CampusTM. Lance is a regular guest speaker at industry conferences nationwide and has authored several articles on web CMS technologies, Web 2.0, social networking, blogging, and the use of RSS. He has more than 15 years’ experience in the software industry and holds a BS and MBA from the University of California, Riverside.

 

 

 

 

KARLYN MORISSETTE is a thought leader and innovator in higher education. She was one of the first full-time admissions e-communications managers in the country, pushed email marketing to new heights of segmentation before it was common practice, and implemented/managed one of the earliest student blogging programs on the web. Today, as the President and Principal Consultant of DoJo Web Strategy, Karlyn helps universities to integrate goal-driven web strategies into their current marketing plans. She is an invited speaker at conferences around the country, and is one of the most prolific bloggers in higher education, publishing regularly at both www.karlynmorissette.com and .eduguru.

 

 

DAVE OLSEN is a professional technologist with the Web Services unit of West Virginia University, where he has worked since 2002. He is responsible for identifying and implementing new technology that can be used to promote the positive image of WVU, with particular attention to student recruitment. Dave’s past projects include managing the development and deployment of an in-house, Ruby on Rails-based CMS, and overseeing the implementation of Datatel ActiveAdmissions and the e2campus emergency notification system. Recently Dave has helped define strategy and integration around social media properties like Facebook, Twitter, and YouTube.

 

 

 

COREY PATTERSON has more than ten years of experience in higher-education enrollment management and is currently the director of enrollment marketing at Abilene Christian University. He began his career at ACU as an admissions counselor in 1999, and has since served in various roles. In 2008, Patterson returned to ACU after leading the Lipscomb University enrollment management division for two years as the associate vice president.
During his time at Lipscomb and ACU, Patterson has launched multiple enrollment marketing campaigns that have included Web site development, admissions process overhauls, “pre-senior” recruiting campaigns, social media strategies and messaging and distribution plans for ACU's mobile learning program.

 

CHUCK REED, vice president for client services at Stamats, has worked in higher education for more than 20 years, including positions as coordinator of admissions for Peru State College and director of media relations for Nebraska Wesleyan University. He earned a bachelors degree in journalism from the University of Nebraska at Kearney, where he worked as an admission ambassador for four years and learned firsthand about the roller coaster ride that is being a regional public university.At Stamats, Chuck was a writer and editor for nearly five years before becoming a client executive. His clients range from selective private colleges to regional publics and two-year institutions nationally, and his projects have won several CASE Gold and other awards. He frequently presents at CASE conferences and other professional workshops.

 

RACHEL REUBEN has been in higher education for over a decade. She currently oversees the Web Management Office and the Welcome Center at SUNY New Paltz. Reuben holds degrees in business administration/marketing, and organizational communication. She will earn her MBA in marketing & management this December. Rachel is an active blogger at .eduguru.com, which was award the Best Higher Education Blog in the 2009 eduStyle Awards. In August 2008 she published a research paper called “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” Rachel has presented at conferences including HighEdWeb, SUNY Council for University Advancement, SUNY Council for Admissions Professionals, HigherEdExperts.com, OmniUpdate webinars and user conference, the New York State Association for College Admissions Counseling, and workshops for regional small business and chamber of commerce meetings.

 

KEVIN ROBERTS is the CIO and the director of re-engineering at Abilene Christian University. He has been at ACU for nine years and has served as CIO for the last two. During his time at ACU he has overseen a number of initiatives including: a full deployment of Sungard's Banner system, the creation of a one stop student services organization, the complete transition to Google Apps for Education and the implementation of Talisma's CRM product.

 

 

 

 

 

DR. ROBERT A. SEVIER is senior vice president for Strategy at Stamats. He has more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, and his work has been featured at hundreds of professional conferences as well as in higher education's marketing publications, including Currents, Journal of College Admissions, Admissions Strategist, University Business, and College & University. He holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and he has authored seven books on integrated marketing, brand marketing, innovation, and strategic planning. He has taught and worked as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University.

 

ERIC SICKLER is a principal consultant at Stamats. He studied communication, marketing, and higher education at Central College, Creighton University, and Drake University. He spent nearly 15 years at Central College as director of alumni and college relations, director of admission, and finally vice president for admission and marketing. Eric served on two national commissions for the Council for Advancement and Support of Education, as well as on the Board of Trustees for the Iowa Association of College Admission Counseling. He has chaired national CASE institutes and has presented workshops and conference sessions nationwide on integrated marketing, institutional brand development, marketing trends, and creativity in management. After leaving Central College, Eric was managing partner and chief operations officer at a Des Moines-based design firm called Think, and director of client services for The History Factory in Washington, D.C.

MARK WILLSON, president and CEO of Ektron, has more than 20 years of leadership experience directing Web development and delivery strategies for some of the world’s largest digital marketing agencies. He served as the vice president of technology for iCrossing, ranked as one of the top five digital agencies by AdvertisingAge, where he managed client projects for Dolby, GMAC, Chrysler Financial and Nike and directed the Technical Architecture group and the Web Application Development team. He was also founding member and chief executive officer for Mission Air, LLC, and has held the position of chief technology officer at CIBER, Inc., leading business development initiatives and establishing the strategic direction of application development for clients including Ford Motor Company, Fujitsu and Alcoa.

 

RAVEN ZACHARY is president of Small Society, working with big brands, established companies, investors, and startups on iPhone strategy and product development. Raven directed the Obama '08 for iPhone application for the Obama Campaign, and has worked with companies such as Whole Foods Market, Zipcar, Clif Bar, and Air New Zealand on iPhone application initiatives. He is the founder of iPhoneDevCamp, a not-for- profit iPhone developer conference. Raven is also a Contributing Analyst with The 451 Group, an IT industry analyst firm and works closely with O'Reilly Media on iPhone and mobile technology related events and coverage. He is regularly quoted by the press about the iPhone and is a frequent conference speaker on the topic.

 

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Tuesday November 10th - Preconference Sessions

8:00am	Registration
10:00am	Teens and the Web: Aligning Moving Targets Eric Sickler, Principal Consultant, Stamats	Building a Brand When Dollars Are Tight, Audiences are Distracted, and You’re Not Sure of the Role that Digital Media Should Play Dr. Robert A. Sevier, Senior Vice President, Strategy, Stamats
12:30pm	Lunch on your own
2:00pm	Emerging Trends in Digital Marketing Matt Arnold, Senior Interactive Media Consultant, Stamats	10 Innovative Ideas To Improve the Productivity of Your Web Site CJ Cunniff, Interactive Media Manager, Stamats
4:30pm	Dinner on your own

 

Wednesday, November 11th

7:00am	Registration and Continental Breakfast
9:00am	Welcome, Introductions, Conference Overview Bill Stamats, Vice President and General Manager, Stamats & Fritz McDonald, Vice President for Creative Strategy, Stamats
9:30am	KEYNOTE SESSION: Where We Are: Where We Are Going Fritz McDonald, Vice President for Creative Strategy, Stamats
10:45am	Break
11:00am	KEYNOTE SESSION: Social Business by Design David Armano, Dachis Group
12:30pm	Lunch on your own
2:00pm	What a CMS Can Do for You: Tools, Tips, and Tricks for Enabling Site Success Lance Merker, President and CEO, OmniUpdate	PRACTITIONER’S TRACK YouTube Marketing Leland Harden, Hardin-Simmons
3:00pm	Break
3:15pm	Help Me, Help You with Social Media: Learn how to drive before handing over the keys to the company car Rachel Reuben, Director of Web Communication & Strategic Projects, State University of New York at New Paltz	PRACTITIONER’S TRACK Optimizing your Organization for Communications: Building a Content Pipeline Robert Brosnan, Seton Hall
4:15pm	The New Conversation: Engaging Your Audience in the New Age of Communications Scott Leamon, Senior Experience Designer, Stamats	PRACTITIONER’S TRACK CMS-Mobile Panel CJ Cunniff, Interactive Media Manager, Stamats Lance Merker, President and CEO, OmniUpdate Mark Willson, VP of Enterprise Solutions, Ektron Will Ezell, CTO, dotCMS Jim Edmunds, CEO, Ingeniux Douglas Busk, Executive VP of Mobile Strategy & Business Development, Whoop Mobile
5:30pm	Reception
7:00pm	Dinner on your own

 

Thursday, November 12th

7:30am	Continental Breakfast and Stamats Digital Q&A
9:00am	KEYNOTE SESSION: Truly Mobile Raven Zachary, President, A Small Society
10:45am	Break
11:00am	Research, Tweak, Repeat: The Elusive Art of Incremental Redesign Stewart Foss, EduStyle	PRACTITIONER’S TRACK Weaving a Branded Web Kevin Grout, Brock University
12:30pm	Lunch on your own
1:30pm	The Five Commandments of E-mail Marketing Karlyn Morissette, DoJo Web Strategy	PRACTITIONER’S TRACK Social Networking: Building the EngageFurman Community Greg Caroll and Ryan Fisher, Furman University
2:30pm	Break
2:45pm	Inbound School Marketing: Doesn’t Matter What You Call It, an Inquiry is a Lead Kyle James, HubSpot	PRACTITIONER’S TRACK ACU’s Mobile Learning Initiative Kevin Roberts and Corey Patterson, Abilene Christian University
3:45pm	Break
4:00pm	The Tao of Web: Balancing Strategy & Design for an Effective User Experience Kati Davis, Interactive Strategist, Stamats	PRACTITIONER’S TRACK Beyond the iPhone: Delivering Mobile Content & Services Dave Olsen, West Virginia University
5:00pm	Closing Remarks/Top 10 Takeaways

SIM Tech 2009 will be held at the Hyatt Regency in Boston.

 

 

Just one block from the Boston Common and within walking distance of attractions, shopping and theaters, our downtown Boston hotel is ideal for leisure or business. Tour the Freedom Trail, shop at Faneuil Hall, visit museums, or catch a game at Fenway Park. Delight in this newly renovated Boston Commons hotel – just steps from Chinatown and connected to the T. Rejuvenate your body and spirit in our spa, sauna, Eucalyptus steam room, pool, sun terrace and lounge.

 

 

 

 

 

Ask for the Stamats room rate.

Hyatt Regency Boston
One Avenue de Lafayette
Boston, MA 02111
888-421-1442

Book Online

 

Have questions about the conference? Check out our Event FAQ page or call us at 800.553.8878 x5055.