Michelle Adams is the assistant director for marketing, media relations & events at Fordham University’s Graduate School of Education.  Michelle oversees strategic planning for targeted marketing, advertising and recruiting efforts, as well as marketing communications to prospective students, and all marketing and advertising collateral.  Additionally, she is the School’s liaison for media relations, and supervises all special events.  Prior to coming to Fordham in 2008, Michelle served as Program Manager for both the MBA Evening Program and the Executive Masters in Leadership Program at Georgetown University’s McDonough School of Business, where she participated in initial marketing and recruiting initiatives for both new programs in their inaugural year (2005), and performed all tasks related to program administration and management through the initial growth phases. Michelle holds a B.A. in English Literature from Franklin & Marshall College, and an M.A. in Communication, Culture and Technology from Georgetown University.

 

Matt Arnold is senior interactive media consultant at Stamats. He holds a B.A. from The University of Iowa in Communication Studies and an M.S. in Communication from Illinois State University. Matt has over 15 years professional experience in market research, enterprise technology, interactive strategy, and user experience. For over six years, Matt led communication strategy and managed the online experience at Capella University. Outside of his university experience Matt has successfully led interactive and technology projects for leading organizations, including the National Marrow Donor Program, Medtronic, UnitedHealth, Allstate, and Discover Card. Prior to joining Stamats, Matt was an online channel manager for Best Buy.

 

Dr. Charles Bird is vice provost for University Outreach, at Ohio University. He provides leadership for distance learning programs, growth of off-campus graduate programs, strategic partnerships with community colleges, and exploration of opportunities in computer simulation or virtual reality. He has been at the University for 14 years, previously serving as dean of the Lancaster regional campus and then vice president responsible for a five regional campuses system. He is a graduate of Virginia Tech (BS), and Florida State University (MS and PhD) and is professor of psychology, specializing in social and organizational behavior.

 

 

Sabra Fiala is strategic marketing director at Stamats. Her range of experience from front-end marketing to interactive implementation to fulfillment provides a solid foundation of knowledge necessary to provide strategic counsel to clients. She also has extensive experience in developing lead generation programs, fulfillment processes, and response tracking. Sabra joined Stamats with nearly a decade of interactive direct marketing experience. Prior to arriving at Stamats, she worked in the advertising industry specializing in integrated direct marketing programs complemented by the Web and e-mail marketing. Sabra is an active member of various marketing organizations, including the Direct Marketing Association.

 

Dr. Brenda Harms, principal consultant at Stamats, is an experienced higher education administrator with a diverse marketing and admissions background. Her primary interest is the recruitment and retention of adult students and she leads the Stamats’ adult student marketing initiative. Dr. Harms is active in the higher education community, serving as the secretary/treasurer of the National Association of Branch Campus Administrators executive committee. Dr. Harms received a B.S. in allied health and an M.A. in educational psychology and counseling from the University of South Dakota. She received her Ph D. in human services with her dissertation focused specifically on adult student retention.

 

 

Dr. Ed Huckeby is currently the associate vice president for academic affairs at Northeastern State University’s Broken Arrow campus, where he serves as the chief academic and operating officer. Huckeby has been actively involved in adult learner recruiting for over twenty years. He is also the president-elect for the National Association of Branch Campus Administrators (NABCA) and will assume a new role as President of Southwestern Christian University in January, 2010. Prior to his appointment to the NSU-Broken Arrow post in 1999, Huckeby held various administrative and academic positions, including Executive Director of Tulsa Ballet Theatre, Inc., Dean of the Graduate School, Director of Educational Outreach, and Chair of the Music Department at Northwestern Oklahoma State University.

 

 

Fritz McDonald FRITZ MCDONALD, has more than 20 years experience as a professional writer, editor, and creative strategist. He earned his bachelor’s degree at UCLA, and an M.F.A. from the University of Iowa Writer’s Workshop. At Stamats, Fritz has created marketing communications, Web sites and digital strategy, and branding programs for colleges and universities across the U.S. He has an extensive background in Web 2.0 technologies and social media and has delivered webinars on the subject and written an industry-leading white paper on social networking strategies. He has been a keynote speaker for CASE, CCAE, and ACT, and presented at such well-known conferences as the Infinite Solutions HighEd Web conference. He has written articles on higher education marketing for Admissions Marketing Report, and on social media most recently for University Business. His creative work has garnished numerous awards, including a CASE Gold Regional, more than 40 ADDYs, and Admissions Marketing Report Gold, Silver, and Bronze awards. His Stamats clients have included Furman University, St. Olaf College, Villanova University, Harvard Medical School, and many others.

 

Becky Morehouse studied business as an undergrad at the University of Northern Iowa. She received her Master's in higher education administration at the University of Iowa and is completing her doctorate at the U of I as well. Before joining Stamats in 1991, Becky developed her research skills at a marketing research firm. It was there she learned the fine arts of focus group moderation, data analysis, and cross-country travel. Becky's long and varied experience as both an analyst and a consultant provides a rich Foundation and perspective that help Stamats' clients understand and appreciate the value of research.

 

 

 

Jerrett Phillips is the director of enrollment management/student services for Northeastern State University Broken Arrow Campus. He has dedicated the last ten years to changing lives one student at a time through his practice of Enrollment Management. Jerrett has worked in Recruitment, Admissions, Financial Aid, Academic Advisement, International Student Services, Career Services and Enrollment Services. Working with over 25 public and private institutions in an effort to advance the state of higher education in Oklahoma, Jerrett understands the needs of today’s student as they seek to fulfill their educational journey in these tough economic times.

 

 

Julie Staggs has worked in Higher Ed and with Higher Ed for over 15 years. Working in Higher Ed, she served both as an admissions counselor and as the Performing Arts Director of a liberal arts women's college. As a partner with Higher Ed, she spent 10 years at Pearson Education working with faculty and state consortia with a special focus in online and blended learning, helping institutions to build programs that met both market needs and growth goals. Her work with corporate training and consulting with Fortune 100 companies brings an extensive understanding of how to develop tactics to drive strategic plans that result in exceeding growth targets. Julie holds a BMus from Converse College and an Executive MBA with a focus on Leadership from University of Georgia.

 

Chuck Reed, vice president for client services at Stamats, has worked in higher education for more than 20 years, including positions as coordinator of admissions for Peru State College and director of media relations for Nebraska Wesleyan University. He earned a bachelors degree in journalism from the University of Nebraska at Kearney, where he worked as an admission ambassador for four years and learned firsthand about the roller coaster ride that is being a regional public university.At Stamats, Chuck was a writer and editor for nearly five years before becoming a client executive. His clients range from selective private colleges to regional publics and two-year institutions nationally, and his projects have won several CASE Gold and other awards. He frequently presents at CASE conferences and other professional workshops.

 

Dr. Robert A. Sevier is senior vice president for strategy at Stamats. He has more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, and his work has been featured at hundreds of professional conferences as well as in higher education's marketing publications, including Currents, Journal of College Admissions, Admissions Strategist, University Business, and College & University. He holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and he has authored seven books on integrated marketing, brand marketing, innovation, and strategic planning. He has taught and worked as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University.

 

Eric Sickler is a principal consultant at Stamats. He studied communication, marketing, and higher education at Central College, Creighton University, and Drake University. He spent nearly 15 years at Central College as director of alumni and college relations, director of admission, and finally vice president for admission and marketing. Eric served on two national commissions for the Council for Advancement and Support of Education, as well as on the Board of Trustees for the Iowa Association of College Admission Counseling. He has chaired national CASE institutes and has presented workshops and conference sessions nationwide on integrated marketing, institutional brand development, marketing trends, and creativity in management. After leaving Central College, Eric was managing partner and chief operations officer at a Des Moines-based design firm called Think, and director of client services for The History Factory in Washington, D.C.

Printer Friendly Version + Descriptions

 

 

Tuesday November 10th - Preconference Sessions

12:00pm	Registration
2:00pm	Graduate Students and Customer Service – What Does it Really Mean Dr. Brenda Harms, Principal Consultant, Stamats	Developing a Graduate-Focused Marketing Plan Dr. Robert A. Sevier, Senior Vice President for Strategy, Stamats
4:30pm	Dinner on your own

 

Wednesday, November 11th

7:00am	Registration and Continental Breakfast
9:00am	Welcome, Introductions, Conference Overview Dr. Brenda Harms, Principal Consultant, Stamats
9:30am	Adult StudentsTALK® Research and Q&A Dr. Brenda Harms, Principal Consultant, Stamats
11:00am	Break
11:15am	An Integrated Approach to Marketing Online Graduate Programs Kara Henry, Marketing Manager, Penn State Caroline Pryor, Online Marketing Associate, Penn State
12:30pm	Lunch on your own
2:00pm	So You are Thinking About Adding or Cutting a Program Becky Morehouse, Vice President, Research and Marketing, Stamats	Limited Human and Financial Resources Dr. Ed Huckeby, Associate Vice President for Academic Affairs and Jerrett Phillips, Director of Enrollment Management, Northeastern State University – Broken Arrow Campus
3:15pm	Break
3:30pm	Lessons To Be Learned from the For Profit World Julie Staggs, Senior Client Consultant, Stamats
5:30pm	Reception
7:00pm	Dinner on your own

 

Thursday, November 12th

7:30am	Continental Breakfast
9:00am	Signal to Noise: Moving from Conversation to Conversion Todd Gibby, President, Intelliworks
10:15am	Break
10:30am	Reaching and Engaging Graduate Students Online: Interactive Strategies and Tactics Matt Arnold, Senior Interactive Media Consultant, Stamats
11:45am	Panel Discussion with the Stamats Team Charles Reed, Eric Sickler, Sabra Fiala, Brenda Harms, Becky Morehouse, Julie Staggs
12:30pm	Lunch on your own
2:00pm	Marketing Graduate Programs in a Highly Competitive Environment Dr. Charles Bird Vice Provost for University Outreach and Professor of Psychology, Ohio University	Maximizing Your Resources: New Strategies for Graduate School Marketing, Recruitment, and Community Building in Challenging Times Michelle Adams Assistant Director for Admissions, Marketing, Media Relations, & Events Fordham University Graduate School of Education
3:15pm	Break
3:30pm	Social Networking – Making It Work Fritz McDonald, Vice President for Creative Strategy, Stamats
4:45pm	Closing Remarks/Top 10 Takeaways

 

Stamats Integrated Marketing: Graduate Student Marketing Conference 2009 will be held at the Hyatt Regency in Boston.

 

Just one block from the Boston Common and within walking distance of attractions, shopping and theaters, our downtown Boston hotel is ideal for leisure or business. Tour the Freedom Trail, shop at Faneuil Hall, visit museums, or catch a game at Fenway Park. Delight in this newly renovated Boston Commons hotel – just steps from Chinatown and connected to the T. Rejuvenate your body and spirit in our spa, sauna, Eucalyptus steam room, pool, sun terrace and lounge.

 

 

 

 

 

Ask for the Stamats room rate.

 

Hyatt Regency Boston
One Avenue de Lafayette
Boston, MA 02111
888-421-1442

Book Online

 

Have questions about the conference? Check out our Event FAQ page or call us at 800.553.8878.