More thought leaders to come! Stay tuned!

 

Keynote Presenters

 

Through his blog, Occam's Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash Kaushik has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

 

Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

 

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM, as well as delivering keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators' Summit, MeasureUp and Web 2.0. He also lectures at major universities such as Stanford University, University of Virginia and University of Utah.

 

Avinash recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

 

 

Dr. Susan Weinschenk has been applying psychology to the design of technology for 30 years and is the author of Neuro Web Design: What makes them click?. She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net

 

 

 

 

 

Our Conference Thought Leaders

 

Fred Beecher is a lead user experience consultant & business analyst with Evantage Consulting. Fred has been passionately engaged in the User Experience Design field for the past 12 years. He has worked with clients in a diverse array of industries but maintains a particular focus on the Healthcare and Medical Device industries. A recognized expert in rapid prototyping and user experience design process, Fred speaks frequently on the topic at national professional conferences and local user experience group meetings. In 2007, Fred developed the official training program for the Axure RP Pro rapid prototyping tool at the request of its makers. He has since trained additional consultants to give the courses and currently leads a broader Axure training program for Evantage.

 

 

 

Meghan Casey is a content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients – start-ups, non-profits, colleges and universities, Fortune 50 companies, and everything in between – solve messy content problems every day. A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened.

 

 

 

Georgy Cohen is a manager of web content and strategy at Tufts University , overseeing university-wide web content, social media and online news initiatives. Over the past five-plus years at Tufts, she has been responsible for launching the university’s forays into multimedia content and social media, revamping both the content and distribution mechanisms for the university’s online news channels and leading content redevelopment for a redesigned www.tufts.edu. With a background in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe, Georgy is focused on aligning higher ed web communications with the content expectations of our increasingly savvy audiences.

 

 

 

CJ Cunniff is director of interactive media production at Stamats and has more than ten years of experience as a programmer in the interactive media field. His specialties include Internet systems, JavaScript/XML programming, JQUERY, MOOTOOLS, AJAX and Flash Development. His experience working in other markets including medical, small business and government sites, and customer relationship management Intranet sites help inform the work he completes with higher education clients. He has extensive experience in all facets of interactive marketing and technology and brings a wealth of knowledge and understanding to his position at Stamats.

 

 

 

Karine Joly is a web marketing expert, an independent blogger and a passionate writer. She founded Higher Ed Experts, a provider of professional development webinars for executives and professionals working in universities and colleges around the world.Her professional career spans more than 15 years of experience in communications in the US, Canada and France including 7 years in Web content development, marketing and strategy in higher education.

 

A recognized web advocate and expert, Karine shares her insights about emerging web trends on collegewebeditor.com, a popular and independent blog launched in February 2005. She also authors the Internet Technologies column of University Business and writes periodically for other publications (University Affairs, CASE Currents, etc.). Karine is a regularly invited speaker at leading web conferences (CASE, American Marketing Association, EduComm, eduWeb, CUPRAP, etc.).

 

 

 

Dave Marshall has worked with over 100 institutions to help them better utilize technology. You may remember David as co-founder of LiquidMatrix—the company that dominated the Admissions Marketing Awards for 9 consecutive years. David led the team that developed the most widely used e-recruiting tools in the country, and the higher education web sites created are widely considered to be industry benchmarks. David has authored numerous articles on using technology to recruit students more effectively. Today, he is the founder and principal of Mongoose Research, and lead architect of the company’s targeted texting solutions.

 

 

 

Fritz McDonald has more than 20 years experience as a professional writer, editor, and creative strategist. He earned his bachelor’s degree at UCLA, and an M.F.A. from the University of Iowa Writer’s Workshop. At Stamats, Fritz has created marketing communications, Web sites and digital strategy, and branding programs for colleges and universities across the U.S. He has an extensive background in Web 2.0 technologies and social media and has delivered webinars on the subject and written an industry-leading white paper on social networking strategies. He has been a keynote speaker for CASE, CCAE, and ACT, and presented at such well-known conferences as the Infinite Solutions HighEd Web conference. He has written articles on higher education marketing for Admissions Marketing Report, and on social media most recently for University Business. His creative work has garnished numerous awards, including a CASE Gold Regional, more than 40 ADDYs, and Admissions Marketing Report Gold, Silver, and Bronze awards. His Stamats clients have included Furman University, St. Olaf College, Villanova University, Harvard Medical School, and many others.

 

 

Tim Nekritz is director of web communication and associate director of public affairs at SUNY Oswego. In addition to overseeing content development and distribution for oswego.edu, he has spearheaded the college’s foray into social media, recruiting and supervising student bloggers plus creating and maintaining Oswego’s official Facebook and Twitter presences. He leads implementation of college communication channels into emerging platforms such as geosocial media. Nekritz also directs the Oswego History Project, writing a book and developing resources for the college’s 2011 sesquicentennial. He holds a master’s degree in history from SUNY Oswego and a bachelor’s in communication from SUNY Brockport. He keeps a blog on writing, words and the web at http://insidetimshead.wordpress.com.

 

 

 

Dave Olsen is a professional technologist with the Web Services unit of West Virginia University, where he has worked since 2002. He is responsible for identifying and implementing new technology that can be used to promote the positive image of WVU, with particular attention to student recruitment. Dave’s past projects include managing the development and deployment of an in-house, Ruby on Rails-based CMS, and overseeing the implementation of Datatel ActiveAdmissions and the e2campus emergency notification system. Recently Dave has helped define strategy and integration around social media properties like Facebook, Twitter, and YouTube.

 

 

 

Steve Winchester has been an advertising account executive for 17 years, beginning as an account manager at Dahlin Smith White, famous for creating what may be considered one of the most successful branding campaigns in history—Intel Inside. While at DSW Steve worked on every division of Intel including Super Bowl TV for Intel’s consumer division. After five years on Intel, Steve successfully launched Knight-Ridder’s national chain of Web properties based on a strategy that people were surfing the Web at work. He has helped EarthLink convince grandmothers that e-mail is important and figured out how to spell mass spectrometry and liquid chromatography as the global account director for Agilent Technologies. Today, Steve is Vice-President of Client Strategy and Development at Datamark.

 

 

 

 

Jessica Krywosa is the Director of Web Communication at Suffolk University. She has been a leader in electronic outreach strategies for grassroots educational non-profits, ranging in focus from parental involvement in early education through college persistence, for more than 10 years. Currently, Jessica is focused on strengthening relationships via the web, with heavy emphasis on enrollment and retention based efforts at Suffolk. Beyond her own blog and consulting effort, Krywosa.com, she also writes for .EduGuru and presents on web communication through various conferences and webinars.

 

 

 

Rick Allen is an accomplished manager of complex web-related projects, with ten years experience in creating dynamic web identities for knowledge-centric organizations. Rick is Manager, Web Content at Babson College and Principal at ePublish Media. He is also the founder of Content Strategy New England, a community of web content professionals aiming to bring clear communication to online user experiences through content strategy.

 

 

 

 

 

Christine Stineman has 15 years of experience working in grassroots mobilization, public affairs and public relations strategy and execution using a variety of media tools. She is a founder of Tribe Effect LLC, a social media, public relations and public affairs consulting firm. Christine served as the national Social Media Director for the Pickens Plan for two years where she was responsible for building and managing a national organization in all 50 states utilizing social media. Currently Christine provides social media consulting and strategy to companies, associations, higher education institutions and non-profit organizations.Before her work with Tribe Effect, Christine founded and operated a successful public relations and public affairs agency where she managed several accounts and campaigns.

 

 

 

 

Joshua Dodson is the Web Developer for Lincoln Memorial University in Harrogate, TN. He specializes in developing websites in WordPress. He has published and presented on the topic of using WordPress and open source software in academic libraries. He uses Google Analytics and Google Website Optimizer to experiment and make relevant, fact-based decisions about the direction of the LMU website.

 

 

 

 

Pre- Conference Sessions	Wednesday, October 20
1:00 - 3:00	Social Media Marketing 101: Tips, Tricks, and Strategies, presented by Fritz McDonald, Vice President for Creative Strategy, Stamats Baffled by Twitter? Still trying to figure out how to turn your Facebook page into a recruiting tool? Wondering how to make YouTube a worthwhile investment? This is the session for you! Renowned social media expert Fritz McDonald will walk you through the ins and outs of social media marketing for higher education, from establishing the right platforms to finding influencers and growing a powerful online community. Ideal for those who have set up a Facebook page (or any other platform) and are wondering what's next, this session will explore best practices and take a look at colleges and universities who are getting it right. When all is said and done, you'll walk away with useful insights into how social media can transform your institutional marketing philosophy, reshape your web presence, and create new avenues in which to connect with your most important audiences.
3:00 - 5:00	The Pillars of an Advanced Web Strategy, presented by CJ Cunniff, Director of Interactive Media Production, Stamats. Join this session to review how advanced, well thought out web strategies are orchestrated and how they consider and incorporate the four pillars of SIM Tech 10—ROI, Social, Content Strategy, and UX.

 

Day 1	Thursday, October 21, 2010
7:30 - 8:15	Registration and Continental Breakfast
8:15 - 8:45	INTRODUCTIONS
8:45 - 10:00	KEYNOTE SESSION: Analytics That Rock: Converting Data Into A Marketing Advantage, presented by Avinash Kaushik, Author of Analytics That Rock: Converting Data Into A Marketing Advantage; Analytics Evangelist, Google; co-Founder, Market Motive Inc. Lots of data. Check. Lots of insights needed. Check. Lots of ideas. Check. Lots of actions taken on the ideas? Not really. And that in a nutshell is the challenge the web poses. In the most awesome data–rich environment in the world we are still undertaking faith based initiatives. In his keynote Avinash will share his philosophy of Web Analytics 2.0 and an actionable framework that you can apply to execute innovative marketing in the world of higher education and bring increasing accountability to your institution. You'll leave with specific tips on how to value web marketing, truly measure success of your social efforts, and create websites that delight visitors.
10:00 - 10:15	Break
10:15 - 11:30	"Aux armes, citoyens!" The Higher Ed Social Media and Web Revolution, presented by Karine Joly, web marketing expert, independent blogger and writer Twitter, Facebook, LinkedIn, blogs, email marketing, web advertising, mobile web and more. So many tools, so little time. With tighter budgets and shrinking teams, something's gotta give. But why not stop making these tough marketing decisions based on hunches, guesses and opinions? With the help of online analytics, it's possible to find out what really works and what doesn't. So, let's start the social media and web analytics revolution at your institution and others across the country. After learning more about the current state of online analytics in higher education, you will find out what you need to do to join this revolution and hopefully change the face of higher ed marketing. Forever.
11:30 - 1:00	Lunch
1:00 - 2:00	A Bargain-Bin MoMA: Content Curation for the Rest of Us, presented by Georgy Cohen, Manager, Web Content and Strategy, Tufts University This session will offer an overview of the practice of content curation (including examples from both industry and higher ed), touching on related topics such as the real-time web and social media monitoring. It's no longer enough to simply aggregate. We must take the process of how we already read and filter the web and turn it outward, taming the heard of content and hitching it to our brand. We'll review why curation is a valuable strategy for higher ed web content producer and editors to pursue in order to a capture a dynamic array of brand-aligned user-generated content, and we'll provide a long list of take-home ideas that attendees can implement for little or no monetary cost.	How to Leverage the Social Graph with Facebook Platform, presented by Dave Olsen, Professional Technologist, West Virginia University Facebook is about more than just Pages and Groups. Facebook's set of powerful APIs, Facebook Platform, has made it easier than ever to create engaging social experiences on your own sites. We'll talk about why you will want to take advantage of Facebook Platform, share an example of using Facebook Platform to drive engagement across web, mobile, and digital signage during a week-long campus event, and give you several strategies for how you can go back to your campus and quickly take advantage of Facebook Platform.
2:00 - 3:00	Give Them What They Want: Leveraging Google Analytics for Better Results Joshua Dodson, Web Developer, Lincoln Memorial University This session will focus on the advanced areas of the Google Analytics tool including: goals/funnels/values, annotations, custom variables, segmentation, $indexing, campaign tracking, event tracking, custom reports, and more! We will look at ways to use the data we get from these sources to provide us with actionable insights on our projects and campaigns. We will also explore ways of utilizing lesser known features of Google Analytics to present relevant information to website users based on their interests.	Preparing for the Evolution of the Web, presented by CJ Cunniff, Director of Interactive Media Production, Stamats. The web and the technologies behind it are evolving at an exponential rate. This session will look at these trends and upcoming technologies so that you can be prepared for the change rather than simply react to it.
3:00 - 3:15	Break
3:15 - 4:15	The Experience Difference: Designing the Customer Experience, presented by Fred Beecher, Lead User Experience Consultant & Business Analyst with Evantage Consulting Our modern economy of commodity products and low prices has made it difficult for businesses of all types to differentiate themselves. If you innovate a new feature your customers love, your competitors are sure to follow. If you cut prices, your competitors will just cut theirs more. This is just as true in service industries, like education, as it is in manufacturing. So how can a business stand out in such a tough environment? By designing a great experience for your customers. This presentation will introduce you to methods for understanding your customers and techniques to design a great experience for them.	Mayor of Your Domain: Geosocial Media, Augmented Reality and Higher Education, presented by Tim Nekritz, Director of Web Communication and Associate Director of Public Affairs at SUNY Oswego The fastest-growing social media areas are location-based geosocial media and augmented reality. Geosocial platforms like Foursquare, Gowalla and Loopt find users checking in, connecting and exchanging information about sites from bars to beaches, cafes to college campuses. Augmented reality applications like Layar and Yelp provide additional layers of user-provided information projected onto the world around you. This presentation will look at some top geosocial and AR applications, factors driving (or not driving) adoption and how higher education is (or could be) taking advantage of this exciting new world.
4:30 - 5:30	Networking Reception Join together with Stamats consultants and conference attendees for an opportunity to network and enjoy the beautiful Las Vegas atmosphere over a cocktail and some hors d'oeuvres—our treat!

 

Day 2	Friday, October 22
7:30 - 8:00	Continental Breakfast
8:00 - 8:15	WELCOME BACK
8:15 - 9:15	Connect, Engage, Convert, Sustain – Social Media Execution Christine Stineman, Founder and Principal, Tribe Effect LLC It is no longer a question of whether or not to tap into the power of social media, but how to use it most effectively and creatively to meet the goals of your institution. In this presentation I will dive into the specifics of executing social media successfully. This is where the rubber meets the road. Stineman will go beyond setting up a social platform profile; she'll provide effective ideas and examples of how to implement social media from the initial connection to the target audience, to engaging the community, converting the supporters to meet the objectives and finally sustaining an online community as it processes through natural ebbs and flows.	Web Analytics Strategy: Answering the Right Questions (for higher ed), presented by Jessica Krywosa, Director of Web Communication, Suffolk University, and Rick Allen, Manager, Web Content, Babson College, and Principal, ePublish Media Web analytics users are often asked to answer the wrong questions about website performance, focusing on the “what” ('traffic' and 'hits'), rather than “why” and “how”. To gain valuable analytics insight we need to ask the right questions before seeking answers. To accomplish this, a strategy is needed to establish objectives and measurement goals. In this session, web professionals will learn how to define meaningful analytics questions, educate stakeholders about relevant metrics, and use gained insights to make positive, actionable and sustainable changes.
9:15 - 10:15	Panel Discussion: How to Create an Effective Social Media Policy, moderated by Fritz McDonald, Vice President for Creative Strategy, Stamats Panelists: Mike Petroff, .eduGuru, Emerson College Kyle Judah, DMP Consulting Michael Fienen, .eduGuru, Pittsburgh State University Robin Smail (aka Robin2Go), Penn State University Nick DeNardis, EDU Checkup, .eduGuru and Wayne State University Jason Woodward, Cornell University Karlyn Morrisette, Fire Engine RED, .eduGuru How do you protect your institutional image on Facebook? What should you do when a student says something incendiary on your Twitter account? What are the best ways to deal with detractors and unacceptable behavior on your blogs? This panel will answer those and other pressing concerns by focusing on the ins and outs of creating a social media policy. Drawing on a group of social media experts from institutions and companies across the country, the panel will explore such issues as how to effectively communicate guidelines, how to monitor your social media platforms, and how to involve your community in addressing difficult situations. It will follow a question and answer format, favoring a highly interactive discussion with the audience over a formal presentation, combining insights from some of the best minds in social media for higher education with fresh perspectives from audience members who are out in the field dealing with these issues on a daily basis.	The Ant and the Grasshopper, , presented by Steve Winchester, VP Client Strategy and Development, Datamark As continuing education programs strategically plan their enrollment marketing in the wake of a recession, they must consider eventual emergence from this job loss market, and the impact recovery will have on marketing activity. What are you planning to do to attract and retain students in the face of a stronger economy and tighter labor market? Session leaders will help you begin planning now for changes in student recruitment and the emergence of new marketing channels. Learn what we can do during the recession to maintain inquiry volume, improve prospect quality, speed enrollment velocity, and increase student persistence going forward.
10:15 - 10:30	Break
10:30 - 12:00	KEYNOTE SESSION: Neuro Web Design: What Makes Them Click?, presented by Susan Weinschenk, Author, Neuro Web Design: What makes them click?, Chief of User Experience Strategy, Americas, Human Factors International We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that what people do at websites – whether they decide to register, buy, or take the action we would like them to take – they do in a largely unconscious way. Although some decisions might come from the rational part of the brain, many decisions and actions are based on emotion, and many are based on automatic triggers that people react to from something at the website. In this session you will learn about recent research from neuroscience and psychology that you can apply immediately to make your website more engaging and persuasive.
12:00 - 12:45	10 Websites We Love - and Why! (Lunch will be served during this session.)
1:00 - 2:00	Targeted Texting: Talk 2 Stdnts Their Way, presented by Dave Marshall, Principal, Mongoose Research, Inc. Text messaging has overtaken e-mail, voice calls and instant messaging in popularity. Ninety-seven percent of students use text messages as their main form of communication. This new communication medium provides unparalleled and instant access to students and parents. In this session you will understand how St. Mary's University (TX) implemented targeted text messaging as part of their multichannel recruitment mix. This includes how mobile communication affected search response, participation in events and campus tours, and of course, conversion and yield. The hypothesis was that students who participated in targeted texting would be better engaged - resulting in better enrollment outcomes. Did it work? Come find out!	Content First: 11 Tips for Creating Content People Care About, Presented by Meghan Casey, Content Strategist, Brain Traffic Web content is one of your institution's greatest business assets. It's why people come to your site. Yet, it's often left for last in web projects. In this session, you'll get practical advice to help you: Understand "why content strategy?" Start the content strategy conversation with your stakeholders Balance business goals with user needs Make smart decisions based on a carefully crafted core purpose Care for and nurture your content from launch to archive
2:00 - 2:30	Closing Remarks

 

 

 

 

Stamats Integrated Marketing: Technology Conference
will be held at the Paris Las Vegas Hotel and Casino.

 

Experience everything you love about Paris, right in the heart of Vegas. It's all the passion, excitement, and ambiance of Europe's most romantic city, in the entertainment capital of the world. No wonder they say everything is sexier in Paris.

 

Classic style, fine craftsmanship, and authentic details all combine to create Paris Las Vegas' unique ambiance. Our elegant hotel tower has spacious guestrooms and suites. Sumptuous fabrics, custom European furniture, and marble bathrooms make each room a sophisticated private retreat.

 

For the ultimate in luxury, check into one of our plush new Red Rooms, complete with marble bathrooms and custom European furniture. These sexy, sensual accommodations combine the distinctive French designs of Cagley & Tanner with the modern conveniences of iHome stereos and HDTVs.

 

Paris Las Vegas Hotel and Casino
3645 Las Vegas Boulevard
Las Vegas, NV 89109
877-242-6753

 

Stamats room rate: $99/night

 

>> Make your reservations!

 

 

 

Have questions about the conference? Check out our Event FAQ page or call us at 800.553.8878.

Stamats Integrated Marketing: Technology Conference 2010 Sponsors

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