Dr. Fanta Aw Assistant Vice President, Campus Life and Director, International Student and Scholar Services, American University

Dr. Fanta Aw is Assistant Vice President of Campus Life and Director of International Student and Scholar Services at American University in Washington D.C. Dr. Aw oversees all administrative, programmatic and personnel operations related to International/Intercultural programs and services and student engagement in the Office of Campus. Dr. Aw advises American University leadership on matters related to campus internationalization, and issues of inclusion, diversity and equity.

Dr. Aw has close to 20 years of experience in higher education administration and international educational exchange. She is actively engaged in training and consulting on campus internationalization, diversity and inclusion issues and intercultural communication and has conducted training/presentations for various higher education organizations and government entities, including NAFSA: Association of International Education, Institute for International Education, Department of State, the United Negro College Fund, American Councils, the Academy for Education Development, the College Board, among others. She has presented/facilitated close to 200 sessions and workshops related to international educational exchange, campus internationalization, immigration policies, transnational migration and international student services and programs.

She holds a Bachelor's degree in Business Administration, a Master's in Public Administration with a concentration in Organization Development, and a PhD in Sociology from American University. Research areas include campus internationalization, transnational migration, and social stratification.

Dr. Aw is on the Board of Directors of NAFSA: Association of International Educators, and on the Advisory Boards of the Intercultural Management Institute at American University.

 

 

Jeancarlo Bonilla, Director, Graduate Center, Polytechnic Institute of New York University

Jeancarlo Bonilla is the Director of the Graduate Center and an Adjunct Professor in Technology Management at Polytechnic Institute of New York University (NYU-Poly). In his role as the Director of Graduate Center, he is responsible for all graduate enrollment management initiatives, which include marketing and outreach, recruitment and admissions, graduate retention and student services, as well as the management of the Graduate School’s discount rates through merit-based scholarships and research assistantships. Jeancarlo specializes in STEM graduate education and currently manages a portfolio of 42 graduate programs with yearly intakes of more than 1300 new graduate students.

Prior to joining NYU-Poly, Jeancarlo worked as an engineer in the aerospace and the semiconductor industry. Jeancarlo holds and Bachelor and Master’s degrees in electrical engineering financial engineering and is currently a PhD candidate in Technology Management.

 

 

KEYNOTE PRESENTER, Joanne Canyon-Heller President, NAGAP, Assistant Vice President for Graduate and Global Recruitment, Roosevelt University

Joanne Canyon-Heller has held a number of positions in higher education over the last thirty years. She is currently the Assistant Vice President for Graduate and Global Recruitment at Roosevelt University. She graduated with a M.S. in Management from National Louis University and went on to serve as a member of their faculty. Additionally, she served as the Assistant Dean of the College of Business at University of Wisconsin-Parkside in Kenosha Wisconsin and Director of Graduate Admission at Roosevelt University in Chicago. She has worked closely with faculty at Roosevelt University and has helped set standards for admission, scholarship and retention. She has given presentations on graduate school practices and on how prospective students should present themselves during the application process at both local and national events.

Ms. Canyon-Heller currently serves as President of the National Association of Graduate Admissions Professionals (“NAGAP”) Governing Board, and has been an active member of NAGAP since 1996. She has held three other positions on the NAGAP Governing Board: Vice President (2008-2010), Marketing and Membership Chair (2006-2008) and Secretary (2002-2006). During her tenure as Marketing and Membership chair, her approach was to proactively involve members across the country in all activities that help to promote membership, and to market NAGAP to other related organizations, in addition to graduate admission officers.

 

 

Cam Cruickshank , Founder and Principal Consultant, Enrollment Builders

Dr. Cruickshank is the Founder and Principal Consultant of Enrollment Builders. Prior to launching Enrollment Builders, Cam served as the Chief Enrollment Officer at Tiffin University, Ivy Bridge College, and Altius Education.
Dr. Cruickshank founded Enrollment Builders in October 2011. He did so out of his passion for helping others through education and his belief that one of the best ways to accomplish that is through high quality, innovative, and learning-centric online programs. He also recognized a need for an enrollment management consulting organization that specialized in online higher education.
Dr. Cruickshank’s post secondary education includes a Bachelor of Science (Biology) from The University of Windsor, a Master of Education (Exercise Science) from Bowling Green State University, a Master of Business Administration from Tiffin University, and a Doctor of Philosophy (Higher Education) from The University of Toledo where his dissertation focused on student retention.

 

 

Jeff Felman, Executive Vice President, Jetspring

Jeff Felman is a seasoned contact center industry professional with over 20 years of experience. Founding his own company Custom Promotional Communications (CPC) in 2002, he has provided contact center and BPO consulting services to businesses ranging from medium-sized to Fortune 500 companies. In 2007 he joined JetSpring at its inception to bring his extensive lead generation and CRM expertise to help develop a superior Live Chat platform for the higher education sector. Jeff’s experience and creative thinking regarding customer contact and direct marketing technology strategies have served to expertly guide educational institutions from their recruiting efforts all the way through their CRM architecture.

 

 

Kevin Grout, Marketing Communications Manager, Brock University

Kevin has more than 15 years of experience in marketing, branding and creative direction. He has worked in sectors as diverse as economic development, biotechnology, tourism, and for the past nine years, higher education. He has been involved with such iconic brands as the Royal Canadian Mounted Police and the City of Niagara Falls, as well as completely new initiatives, including the groundbreaking “Both Sides of the Brain” campaign of Brock University in Ontario, Canada.

 

 

Katie Miller-Smith, Director, Stamats Catchfire

 

As the former director of New Media for Colorfx and Rock Communications, Katie brings over five years of experience in social media and marketing communications to the team. Her previous work experience includes marketing, e-commerce, and content management in both B2B and B2C environments.

Most recently, Katie worked at First National Investment Banking where she managed all marketing, communications, and web-based initiatives for the firm. Katie graduated from the University of Northern Iowa with a B.A. in English.

 

 

Becky Morehouse, Vice President for Client Services, Stamats

Becky studied business as an undergrad at the University of Northern Iowa. She received her Master's in higher education administration at the University of Iowa and is completing her doctorate at the U of I as well. Before joining Stamats in 1991, Becky developed her research skills at a marketing research firm. It was there she learned the fine arts of focus group moderation, data analysis, and cross-country travel. Becky's long and varied experience as both an analyst and a consultant provides a rich Foundation and perspective that help Stamats' clients understand and appreciate the value of research.

 

 

Dr. Robert Sevier, Senior Vice President, Strategy, Stamats

Dr. Sevier offers more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting. Each year, Dr. Sevier directs more than 100 research studies and helps more than a dozen colleges with their integrated marketing, brand marketing, and strategic plans. He has written more than 125 articles for CASE Currents, The Journal of College Admissions, Trusteeship, Communication World, Admission Strategist, College and University Journal, and other publications. Beyond his writing, he has conducted more than 500 seminars, workshops, and presentations for the AAU, CASE, NAICU, NACAC, ACT, AACRAO, CIC, CCCU, NACCAP, AMA, NCMPR, College Board, and others. In addition to his U.S. clients, Dr. Sevier works with clients in Canada, the UK, Mexico, Poland, and Trinidad. His writing has been reproduced extensively in ERIC, and he writes a regular column on marketing for University Business magazine. Dr. Sevier has authored seven books on integrated marketing, brand marketing, innovation, and strategic planning in higher education. His latest, published in Spring 2008, is Building Brand Momentum: Strategies for Achieving Critical Mass. After teaching and working as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health & Science University, he joined Stamats in 1988. Dr. Sevier earned a Ph.D. in policy analysis and higher education administration from The Ohio State University. His dissertation, "Freshmen at Competitive Liberal Arts Colleges: A Survey of Factors Influencing Institutional Choice," involved a nationwide study of how college-bound high school students choose a college. He also holds an M.S. degree in journalism/public relations from the University of Oregon.

 

 

Julie Staggs, Senior Client Consultant for Client Services, Stamats

Julie has worked across the U.S. and Canada with multiple colleges and universities at a variety of levels, including staff, faculty, and administration. Additionally, she has consulted with various universities to plan, develop, and launch new programs, including project phases such as planning, hiring, training, implementation, and evaluation.
In addition to her work in higher education, Julie has done consulting for Fortune 100 companies in the areas of corporate training, marketing, and strategic planning. Her consulting focused on innovation and strategic partnering. Julie’s combination of higher education and corporate experiences bring a variety of perspectives to projects to achieve the best outcomes for her clients.
Julie has served as a founding board member for the Georgia Distance Learning Association and on the MBA Advisory Board for American Intercontinental University, Buckhead Campus, in Atlanta. 
Julie received her bachelor’s degree from Converse College and her Executive MBA, with a concentration in leadership, from University of Georgia.

 

 

Vinu Warrier, Director of Creative Strategy, Stamats

With a B.A. in English, an M.A. in Linguistics, and a second M.A. in Media Studies, Vinu has spent much of his adult life in and around institutions of higher education. Vinu brings more than 14 years of experience in professional writing to Stamats. Nomadic by nature, his work as a literary writer, academic, journalist, advertising writer, marketing writer, and interactive media writer has led him across the globe, from Madras to New Delhi to Montreal, and finally to Iowa, where he currently resides.
Prior to Stamats, Vinu has worked with McCann Erickson, India (serving clients such as Florsheim, Thomson Electronics, and Coca Cola), and as a marketing and interactive writer with Matrox Graphics, Inc., Canada.

 

 

More thought leaders to come! Stay tuned!

 

This highly focused conference zeroes in on the students, strategies, and success stories relevant to your graduate programs. Interact with graduate school marketing thought leaders and visionaries, learn how top-rated graduate programs got there, and share experiences and successes with your colleagues from across the continent.

 

2012 Stamats Graduate School Integrated Marketing Conference schedule at a glance.

To view a printable version of the schedule with descriptions, please click here.

Monday, July 23, 2012 – Preconference Sessions ($149 each)

Noon	Registration
1-3 p.m.	Going from Zero to Warp Speed - Analytics from the Ground Up Katie Miller-Smith, Director, Catchfire Media	Strategies to Improve the Marketability of Your Academic Programs Dr. Robert Sevier, Senior Vice President, Strategy, Stamats
3:00-3:30 p.m.	Break
3:30-5:30 p.m.	Digital Content Workshop - Writing in the Digital World Vinu Warrier, Director of Creative Strategy, Stamats	Welcome to Academic Marketing - Workshop for New Graduate Marketing Professionals Julie Staggs, Senior Client Consultant for Client Services, Stamats
5:30-7 p.m.	Welcome Reception

 

Tuesday, July 24, 2012– General Sessions

7:30-8:30 a.m.	Registration and Continental Breakfast
8:30-9 a.m.	Welcome,Becky Morehouse, Vice President for Client Services, Stamats Introductions and Conference Overview, Julie Staggs, Senior Client Consultant for Client Services, Stamats
9-10 a.m.	KEYNOTE SESSION Defining, Dealing, and Delivering in the New Normal Joanne Canyon-Heller, President, NAGAP, Assistant Vice President for Graduate and Global Recruitment, Roosevelt University
10-10:15 a.m.	Coffee Break
10:15-11:30 a.m.	A Smart Strategy: Go Mobile Alan Boyer, Associate Dean of Recruitment and Marketing, Atlanta John Marshall School of Law	Running the Numbers: Improving Your Position for Enrollment Planning and Forecasting Jeancarlo Bonilla, Director, Graduate Center, Polytechnic Institute of New York Univeristy
11:30-1 p.m.	Lunch On Your Own
1-2:15 p.m.	Going Abroad: Understanding Recruitment Trends and Needs for International Students Dr. Fanta Aw, Assistant Vice President, Campus Life and Director, International Student and Scholar Services, American University
2:15-2:30 p.m.	Break
2:30 - 3:45 p.m.	Live Chat: Options offer Opportunity Brenden Schultz, Vice President for Client Services and Jeff Felman, Executive Vice President, JetSpring	Piloting a Fragmented Media Universe Teri Denton-McCarthy, Media Director, Seventh Point
3:45 - 4 p.m.	Break
4 - 5:15 p.m.	Creative That Works Kevin Grout, Marketing Communications Manager, Brock University, Vinu Warrier, Director of Creative Strategy, Stamats
5:15 p.m.	Wrap-Up

 

Wednesday, July 25, 2012 - General Sessions

7:15-8 a.m.	Continental Breakfast
8-9:15 a.m.	Driving Digital to a New Level Katie Miller-Smith, Director, Stamats Catchfire
9:15-9:30 a.m.	Break
9:30-10:45 a.m.	Lessons Learned Showcase Moderated by: Julie Staggs, Senior Client Consultant for Client Services, Stamats
10:45 - 11 a.m.	Break
11-12:15 p.m.	GraduateTALK Live! Panel Session Moderated by: Julie Staggs, Senior Client Consultant for Client Services, Stamats
12:15 p.m.	Conference Wrap-Up
12:30-2 p.m.	Lunch on your own, if you plan on attending the post-conference workshop
2-5 p.m.	Post Conference Workshop: Marketing Online Graduate Programs: New Markets, New Media, New Message ($250) Dr. Cam Cruickshank, Founder and Principal Consultant, Enrollment Builders

 

 

 

 

 

CONFERENCE HOTEL:
InterContinental Buckhead Atlanta
3315 Peachtree Road, NE
Atlanta, GA 30326
Phone: (404)946-9000

Stamats Conference Room Rate: $159 per night

The conference room rate is good through Thursday, June 28th or upon availability of rooms. To book your room online, click here.

A SHINING STAR IN ATLANTA’S PREMIER COMMUNITY
The InterContinental Buckhead sets new standards of quality with international flair and southern hospitality. Our non-smoking hotel on Peachtree Road puts you close to Buckhead’s thriving business and shopping districts and provides easy access to attractions such as: the Georgia Aquarium, the High Museum of Art, the New World of Coca-Cola, and the CNN Studio Tour.

More Information Coming Soon!

2012 Stamats Graduate School Integrated Marketing Post Conference Workshop

Marketing Online Graduate Programs: New markets, new media, new message

The prevalence and growth of online learning is changing the landscape of graduate education. As institutions seek to serve more learners, extend their geographic reach, and diversify revenue, many are turning to online graduate programs. This means that marketing professionals and enrollment managers must look in new places, utilize different tactics, and modify our messages in order to speak to the needs and interests of this different type of graduate student.

This session will help participants understand some of the marketing strategies and techniques being used to recruit online learners. In-session and take home exercises will identify opportunities for improved marketing and recruitment efficiencies leading to lower recruitment costs and more online students. Through a series of individual and group exercises, participants will be able to:

• Identify the typical characteristics of an online graduate student persona
• Understand the various performance marketing strategies commonly used in online student recruitment
• Appreciate the importance of an integrated marketing communications approach to inquiry response
• Consider various work roles, technologies, and services which can be used to attract online learners
• Identify strategies and techniques which may be applicable at their institution

If you are interested in learning about the successful strategies associated with marketing for online programs and about what other institutions are doing to attract and enroll online learners then this workshop is for you. The afternoon will be filled with new ideas to help you and your institution effectively attract online graduate students by utilizing contemporary marketing strategies and recruitment tools.