Kimberley Buster, Former Director of Admissions at the University of Michigan-Flint

She has nearly 16 years of admissions experience, having worked at both a public and a private university. Kimberley holds a master's degree in education administration and an Ed.S. degree in higher education from Old Dominion University.
Kimberley previously served as assistant director of admissions at Old Dominion University in Norfolk, Virginia.
Kimberley has published articles in College & University Journal, the Journal of College Admission, Recruitment & Retention, and the Greentree Gazette. Over the past several years, she has implemented several award-winning recruitment initiatives, including an admissions/alumni ambassador program which won a silver CASE award in 2010.
Kimberley's community involvement includes, but isn't limited to, working with the Flint Women & Girls Fund Advisory Committee, acting a member of Critical Years Design Team Committee of the Community Foundation of Greater Flint, and serving on the Genesee Early College advisory group. Kimberley is a charter member of the Executive Women's Golf Association (EWGA)—Genesee County chapter, and president-elect of the Flint Women's Forum (2011). Kimberley is an active member of the directors of admissions for state universities in Michigan (DASUM).

 

 

Gregory Carroll, Vice President for University Marketing, Stetson University

Greg has 33 years of experience in public relations and marketing for higher education. A graduate of Kent State University, he has a master's degree in education and has done advanced study in higher education administration at the University of Akron. Greg has worked in public and private higher education in Ohio, Virginia, Kansas, South Carolina, and now Florida. He is currently vice president for university marketing at Stetson University in DeLand, Florida.
Greg has served on the Council for the Advancement and Support of Education (CASE) Commission on Communications and Marketing, co-chaired the CASE Integrated Marketing Symposium, was a member of two CASE district boards, and was district conference program chair for Districts 3 and 6. He served on the American Marketing Association Higher Education Symposium coordinating committee, is a founding member of the Forum on Marketing Education, and sits on the boards of CASE District 3 and EduWeb, a university Internet technology organization.
He has been a speaker at conferences around the country on topics related to educational technology, admission marketing, social networking, and integrated marketing and communications for the following organizations: Stamats Communications; CASE International; CASE Districts 3, 4, 5, and 6, Academic Impressions, the Association of Governing Boards of Colleges and Universities; and the American Marketing Association.

 

 

Ted Coutilish, Associate Vice President, Marketing, Eastern Michigan University

Has two decades of higher education leadership experience in strategic planning, integrated marketing communications, student recruitment marketing, grassroots marketing and brand marketing. His innovative efforts helped increase student enrollment at four universities and have been featured at conferences and in a recent Daktronics case study. He earned a MA in liberal studies with a concentration in communications from University of Detroit Mercy and a BA in print journalism from Wayne State University. He joined EMU in 2006.

 

 

Sabra Fiala, Strategic Marketing Consultant, Stamats

Her range of experience from front-end marketing to interactive implementation to fulfillment provides a solid foundation of knowledge necessary to provide strategic counsel to clients. She also has extensive experience in developing lead generation programs, fulfillment processes, and response tracking. Sabra joined Stamats with nearly a decade of interactive direct marketing experience. Prior to arriving at Stamats, she worked in the advertising industry specializing in integrated direct marketing programs complemented by the Web and e-mail marketing. Sabra is an active member of various marketing organizations, including the Direct Marketing Association.

 

Dr. Brenda Harms, Associate Vice-President for Client Services, Stamats

Brenda is an experienced higher education administrator with a diverse marketing and admissions background. Her primary interest is the recruitment and retention of adult students and she leads the Stamats’ adult student marketing initiative. Dr. Harms is active in the higher education community, serving as the secretary/treasurer of the National Association of Branch Campus Administrators executive committee. Dr. Harms received a B.S. in allied health and an M.A. in educational psychology and counseling from the University of South Dakota. She received her Ph D. in human services with her dissertation focused specifically on adult student retention.

 

 

Catherine Herman , Vice President for Communications and Marketing

Catherine Herman is the vice president of communications and marketing at the University at Albany-State University of New York. She is responsible for the overall development and implementation of strategic public relations and marketing programs. Over the past several years, she has implemented several award-winning initiatives that have advanced campus communications among both internal and external University constituents and improved the institution's brand identity and visibility in the national media.
Herman's experience spans higher education, government, and the non-profit sector. She has developed and implemented successful marketing and communications programs at the New York State Department of Health, Albany Law School, the University of Missouri-Columbia, and the Metropolitan Opera in New York City. She also worked in commercial television at EUE/Screen Gems a division of Columbia Pictures.
Herman is the recipient of several marketing awards, including the Echo Leader Award from the Direct Marketing Association of America, several national Council for the Advancement and Support of Education (CASE) awards, and the New York State Commissioner's Recognition Award from the NYS Department of Health.
She earned her bachelor's degree at the University of Missouri-Columbia.

 

Becky Morehouse, Vice President for Client Services, Stamats

Becky offers a broad range of experience in all facets of qualitative and quantitative market research, brand development, strategic communication, and electronic media. Formerly Stamats' Vice President for Research, Becky and her research team designed and completed hundreds of individual audits, assessments, and studies for colleges and universities throughout the country each year. Over the years, Becky's familiarity with and in-depth understanding of the higher education marketplace and its audiences has helped her create powerful, customized, and effective research, branding, planning, and communication programs informed and directed by the highest-quality standards. Her client work has won numerous ADDY®, Higher Education Marketing Report, and other industry awards. Becky earned a B.A. in market research, a master's degree in higher education administration, and is a doctoral candidate at The University of Iowa. She joined Stamats in 1991.

 

Chuck Reed, Senior Vice President for Client Services, Stamats

Chuck has worked in higher education for more than 25 years, including positions as coordinator of admissions for a regional public college and director of media relations for a selective private university. A journalism major and graduate of the University of Nebraska–Kearney, he also worked as an admission ambassador during his undergraduate years, where he learned firsthand about the roller coaster ride associated with being part of a regional public university.
Chuck was a writer and editor for nearly five years before becoming a client consultant at Stamats. His clients range from selective private colleges to regional public and two-year institutions across the country, and his projects have won several CASE Gold and other awards. He frequently presents at CASE conferences and a variety of other professional workshops.

 

Dr. Robert Sevier, Senior Vice President Strategy, Stamats

Bob offers more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting.
Each year, Bob directs more than 100 research studies and helps more than a dozen colleges with their integrated marketing, brand marketing, and strategic plans. He has also written more than 125 articles for CASE Currents, The Journal of College Admissions, Trusteeship, Communication World, Admission Strategist, College and University Journal, and other publications. Beyond his writing, he has conducted more than 500 seminars, workshops, and presentations for the AAU, CASE, NAICU, NACAC, ACT, AACRAO, CIC, CCCU, NACCAP, AMA, NCMPR, College Board, and others. In addition to his U.S. clients, Sevier also works with clients in Canada, the UK, Mexico, Poland, and Trinidad. His writing has been reproduced extensively in ERIC, and he writes a regular column on marketing for University Business magazine.
Bob has authored seven books on integrated marketing, brand marketing, innovation, and strategic planning in higher education. His latest, published in Spring 2008, is Building Brand Momentum: Strategies for Achieving Critical Mass.
After teaching and working as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health & Science University, Robert joined Stamats in 1988.
Bob earned a Ph.D. in policy analysis and higher education administration from The Ohio State University. His dissertation, titled, "Freshmen at Competitive Liberal Arts Colleges: A Survey of Factors Influencing Institutional Choice," involved a nationwide study of how college-bound high school students choose a college. He also holds an M.S. degree in Journalism/Public Relations from the University of Oregon.

 

Eric Sickler, Associate Vice President for Client Services, Stamats

Eric shares with his clients a wealth of practical experience in all aspects of strategic and marketing planning, institutional relations, student recruitment, staff development, and brand marketing. As a cabinet-level college administrator, Eric served on two National Commissions for the Council for Advancement and Support of Education (CASE), as well as on the Board of Trustees for the Iowa Association of College Admission Counseling. He has chaired national CASE institutes and has presented workshops and conference sessions on integrated marketing, institutional brand development, marketing trends, and creativity in management for AMA, CASE, AACRAO, NACAC, state and regional ACAC chapters, and a host of other professional organizations, colleges, and universities across the nation. In addition to serving as a regional director for the American Heart Association, Eric spent nearly 15 years at Central College as director of alumni and college relations, director of admission, and vice president for admission and marketing. After leaving Central, he was a managing partner at Think Corporation in Des Moines, and director of client services for The History Factory in Washington, D.C. Eric studied communication, marketing, and higher education at Central College (B.A. summa cum laude), Creighton University, and Drake University.

 

 

Beatrice Szalas, Principal Consultant for Client Services, Stamats

Beatrice brings significant experience in strategic planning, brand marketing, public relations, and management to the team. Beatrice has enjoyed working with a number of higher education institutions in both the United States and Canada on their brand marketing and communication efforts. Her clients include Gonzaga University, Albertus Magnus College, University of Pennsylvania, Marywood University, University of New England, SUNY Cortland, and the University at Albany, State University of New York. Over the years, her client work has won numerous ADDY® and Higher Education Marketing Report (formerly Admissions Marketing Report) awards.
Prior to joining Stamats, Beatrice served almost ten years as a communications executive for the Government of Canada, first as the manager of sponsorship and corporate outreach at Foreign Affairs and International Trade and then as a senior communications advisor for Health Canada where she provided ongoing strategic communications and marketing advice to senior executives and public officials on high-profile issues and programs. In partnership with both the public and private sector, she developed, implemented, and evaluated related strategies and action plans, while ensuring integrated approaches to marketing, public relations, and corporate outreach. Beatrice received numerous awards and recognitions for her work and was the recipient of the Deputy Minister's Award for Excellence.
Beatrice holds a Bachelor of Arts (Honors) and a Master of Arts degree from Carleton University in Ottawa, Canada.

 

 

Christopher W. Tremblay, Executive Director of Enrollment Management and Interim Director of Financial Aid at the University of Michigan-Dearborn

He previously served as director of admissions at UM-Dearborn and Gannon University. Tremblay earned both his bachelor's and master's degrees from Western Michigan University. He has a postmaster's certificate in enrollment management from Capella University and is a doctoral student at UM-Dearborn studying educational leadership. He has published articles in College & University, the Journal of College Admission, Journal of College Orientation and Transition, and the Journal of Intergroup Relations. He has presented at 30 association conferences for AACRAO (SEM), the College Board, NACAC, MACAC, PACAC, MACRAO, and NODA. When he hits the road to recruit new students, he's armed with more than admissions publications as his personalized UM-Dearborn license plate reads: APPLY.

 

 

Vinu Warrier, Director of Creative Strategy

With a B.A. in English, an M.A. in Linguistics, and a second M.A. in Media Studies, Vinu has spent much of his adult life in and around institutions of higher education. Vinu brings more than 14 years of experience in professional writing to Stamats. Nomadic by nature, his work as a literary writer, academic, journalist, advertising writer, marketing writer, and interactive media writer has led him across the globe, from Madras to New Delhi to Montreal, and finally to Iowa, where he currently resides.
Prior to Stamats, Vinu has worked with McCann Erickson, India (serving clients such as Florsheim, Thomson Electronics, and Coca Cola), and as a marketing and interactive writer with Matrox Graphics, Inc., Canada.

 

 

Cyndi Wilson Porter, Vice President for Extended Academic Programs

A 1987 graduate of the College of Wooster, Wooster, Ohio, with a B.A. in chemistry. Her graduate education includes an M.S. (1991) and a Ph.D. (1995) from The University of Akron, Akron, Ohio, in chemistry. In 1994, Dr. Porter moved to Sheboygan Wisconsin to take over the chemistry department at Lakeland College, Sheboygan, Wisconsin. While there, she pioneered the use of computers in chemical education, leading to numerous presentations and authoring chemical education software.
In 1997, Dr. Porter, as Dean of Distance Education, developed and became director of Lakeland Online. The program for adult learners received national recognition, including being featured as a Microsoft case study. When Dr. Porter left in the spring of 2000, Lakeland Online had over 3,000 registrations a year.
Dr. Porter is currently the Assistant Vice President, Extended Academic Programs, and the Director of Universe Online. In addition to her administrative duties, she is an active facilitator, faculty member, mentor, and online faculty trainer. Under her guidance, UIW became one of the first schools to take part in the U.S. Army's eArmyU.com program for enlisted personnel.

More thought leaders to come! Stay tuned!

 

 

Stamats Integrated Marketing Conference

 

Monday, July 25 – Preconference Sessions ($149 each)

Noon - 1pm	Registration
1:00 - 3:00pm	Using Web Analytics to Evaluate and Refine Your Web Strategy Phoebe Simon, Multi-Channel Strategist, Stamats In today's market your website is more than just another marketing channel. It is the hub of your communication network! In this discussion, we will look at how to model the overall marketing channel mix to maximize your ability for measurement. We will focus on: defining key performance indicators, applying values to online behaviors, and comparing relative values and potential for return on investment to maximize the effectiveness of your website—and all of the marketing elements that are driving traffic to it.	From Theory to Practice: Developing a Comprehensive Integrated Marketing/Brand Marketing Strategy Dr. Robert A. Sevier, Senior Vice President, Strategy, Stamats An in-depth review of integrated marketing with an emphasis on developing a comprehensive integrated marketing strategy. This session will examine the pitfalls and possibilities of integrated marketing and explore how IM differs from promotion. We will then review the basic steps for writing and managing an integrated marketing plan. Information on conducting a situation analysis, setting goals, developing strategy, budgeting, evaluating programs, and options for increasing faculty support of marketing will also be presented.
3:00-3:15pm	Break
3:15 - 5:15pm	College Website as a Hub: How to Know Your Campaigns Succeed with Analytics and Optimization Jessica Krywosa, Director of Web Communication, Suffolk University It is possible to measure the effectiveness of each mailing, brochure, and radio ad. The issue is that many people do not know how. During our presentation, we will discuss how to measure multi-channel campaign success through Google Analytics. We will explore ways to take the findings and apply A/B and multivariate tests to optimize the effectiveness of those campaigns. You will be able to take this knowledge and devote your marketing budget and energy to successful channels.	Recruiting Next Year's Adult Students: Current Trends and Recent Successes Presenter & Session Moderator: Dr. Brenda Harms, Associate Vice-President for Client Services, Stamats Panelists: Cyndi Wilson-Porter, Vice President for Extended Academic Programs Mary Lou DeRosa, Dean of University College, Sacred Heart University For the third consecutive year, Stamats has conducted research with your primary audience—the PROSPECTIVE adult and graduate student. Unveiled at this conference for the first time, the results of the 2010 Adult StudentsTALK™ research will help colleges and universities prioritize their services, course delivery modes, and marketing messages based on what is most important to the prospective adult student. With the ongoing push at most institutions serving adult students to increase enrollment, this research will provide a framework of what will influence the decision making of this student audience. Hearing the research is one step; actually growing enrollment is another. In the second half of this presentation, audience participants will have an opportunity to question three professionals in the field who have been able to grow their enrollment during these highly competitive times. Bring your best questions and be prepared to have an engaging discussion with several professionals who have been able to redefine success at their institutions.

 

Tuesday, July 26 – General Sessions

7:30 - 8:15am	Registration and Continental Breakfast
8:15am	Welcome and Introductions Eric Sickler, Associate Vice President for Client Services, Stamats
8:30 - 9:45am	Weathering the Storm: Strategic Responses in a Time of Uncertainty and Opportunity Bob Sevier, Senior Vice President,Strategy, Stamats This session will examine the internal and external factors that impact and even predict institutional vulnerability. Drawing on literature and experience, we will look at such external factors as the economy, demography, college preferences, and the level of competition. We will also look at such internal predictors as leadership and governance, finance, academic programming, recruiting and financial aid, fundraising, and marketing. After reviewing these factors we will outline a series of strategies in five broad areas that will help you move ahead with confidence.
9:45 - 10:00am	Break
10:00 - 11:15am	Saved by Zero: Increasing Marketshare in Two Whole Days Ted Coutilish, Associate VP, Office of Marketing and Communications, Eastern Michigan University You are asked to create and launch an effective integrated marketing communications campaign. Only catch—you have just two days. What do you do? In Saved by Zero, see how Eastern Michigan University improved market share in a fiercely competitive landscape through advertising its 0% tuition, room, and board increase announcement. Discover how to compress six months of unified marketing planning, message creation, creative work, media placements, and approvals in just two days. Learn how to quickly build lasting buzz by developing strong, positive, memorable, and powerful messages and segmenting and reaching key audiences with frequency, consistency, and clarity.
11:15 - 12:45pm	Lunch Break
12:45 - 1:45pm	Segmentation Panel: Challenges and Solutions for Recruiting More Veterans Moderator: Sabra Fiala, Strategic Marketing Consultant, Stamats Panelists: Cyndi Wilson-Porter,Vice President for Extended Academic Programs, The University of the Incarnate Word Ramona McAfee, Assistant Dean for Military Services, Division of Adult Higher Education, Columbia College
	Measuring Success: How Do You Know if Your Brand Is Working? Beatrice Szalas, Principal Consultant for Client Services, Stamats and Cathy Herman, Vice President for Communications and Marketing, University at Albany Measuring brand success is essential to understanding whether your marketing strategies and tactics are effective. Higher education marketing professionals often grapple with the measurement of brand effectiveness, especially in the early stages of the process. This presentation walks you through the steps the University at Albany-SUNY took to establish its brand, and key performance indicators they are using to measure success. Discover how to build benchmarks into your marketing initiatives and how to use data to strengthen your marketing efforts. Learn how to use web analytics to better support your brand and how to turn intangible evidence into tangible proof that your brand is thriving.
	Thinking Inside-Out: Successful Marketing Always Starts With an Amazing Internal Launch Eric Sickler, Associate Vice President for Client Services, Stamats An often-overlooked, yet powerfully fundamental principal of smart marketing is this: jump-start the success of any promotional effort by launching it internally before sharing it with the external world. It makes perfect sense, doesn't it? Give your stakeholders the privilege of participating in the development and launch of new marketing efforts, and they'll likely reward you by serving as energized ambassadors for the cause…exponentially extending the reach of your marketing team's work without tapping into your precious marketing budget! In this session, we'll: 1) share some stories about successful (and failed) campus engagement efforts in the name of securing broad buy-in; 2) explore the anatomy and advantages of engaging cross-campus populations in ideation and creative concepting; and 3) showcase some of the best examples of internal marketing campaign launches we've seen in recent years. You'll be inspired to re-think the future of your institution's marketing planning to include as much focus on internal audiences as you've traditionally afforded the external ones.
1:45 - 2:00pm	Break
2:00-3:00pm	Roundtable Discussions: 1) Turning Campus Visits into Deal Makers Chuck Reed, Senior Vice President for Client Services, Stamats 2) Strategies for Identifying and Cultivating Secondary Markets Bob Sevier, Senior Vice President, Strategy, and Becky Morehouse, Vice President for Client Services, Stamats
3:00-3:15pm	Break
3:15-4:15pm	Segmentation Panel: Challenges and Solutions for Recruiting More International Students Moderator: Vinu Warrier, Director of Creative Strategy, Stamats Panelists: Ann Bezbatchenko, Director, Graduate & Professional Enrollment Management, Loyola University Chicago DePaul University, International Admission
	Getting Past Marketing Silos: Multi-to Cross-Channel Marketing Greg Carroll, Vice President for University Marketing, Stetson University Multi-channel marketing is that which uses many different modes or channels to reach a specific audience. Cross-channel marketing, whereby marketers target customers based on channel preference and permission, is emerging as another option. As with all marketing, the objective is to hit the right channel(s) for the right audience to get the right response(s). So what makes this so different from what we have been doing as integrated marketers? Same 'old stuff, or is it really something new?
	Communication Sequence Mapping—It's More than Just a Map Sabra Fiala, Strategic Marketing Consultant, Stamats In this session you will come prepared to create your own recruiting communications sequence map. Attendees will be provided with a mapping worksheet which allows for the visual documentation of associated elements of recruiting communication, including data capture, source coding, segmentation, personalization, ranking, and metrics. In addition, learn the five considerations for each tactical touch point in the process to ensure you are reaching the right person, at the right time, with the right message. This is a roll-up-your-sleeves session, not theory. Attendees should have knowledge of their current communication flow and bring reference documentation to support the development of the worksheet.
4:15-5:30 pm	Reception

 

Wednesday, July 27

7:30-8:30am	Continental Breakfast
7:30-8:30am	Early Bird Session: Building Brand Awareness Without Using Advertising Bob Sevier, Senior Vice President, Strategy, Stamats Owning a valued brand in the marketplace is one of the most significant advantages you can have in today's highly competitive recruiting and fundraising environment. During this session, we will define brand marketing, show how it relates to strategic planning and integrated marketing, and outline the advantages of a strong institutional brand. We will then present a systematic approach to building an effective college or university brand that focuses on the four essential steps in brand development: Making a brand promise that matters Communicating a brand promise Living your brand promise Strengthening your brand promise We will conclude with strategies for evaluating the effectiveness of your brand marketing strategy.
8:30-8:45am	Break
8:45-9:45am	Segmentation Panel: Challenges and Solutions for Enhancing the Diversity of High-Potential Students On Your Campus Moderator: Eric Sickler, Associate Vice President for Client Services, Stamats Panelists: Kimberly Buster, Former Director of Admissions, University of Michigan-Flint Chris Beiswanger, Director, Office of Student Recruitment and Admissions Counseling, University of Colorado Chastity Lord, Regional Vice President, The Posse Foundation, Inc.
	There's an App for That Christopher Tremblay, Executive Director of Enrollment Management, University of Michigan- Dearborn This is not a session about the iPhone. It's a session about "apps" or "applications"—from the admissions application to the practical "application" of tips, tools, and techniques. This session is for admission directors and how to better equip their admission counselors with the "apps" they need to be successful and effective. Discussions will revolve around competencies, staff training, territory management, the use of technology, and other "tricks of the trade." Participants will leave with a collection of ideas for how to take their staff, office, and operations to the next level.
	Essential, Cost-Effective Market Research Bob Sevier, Senior Vice President, Strategy, and Becky Morehouse, Vice President for Client Services, Stamats It has never been more important to evaluate the effectiveness of your marketing strategy and determine the return on each marketing dollar that is spent. With these goals in mind, this session will cover basic measurement principles, examine the data requirements for measurement, and explore how to measure the effectiveness of your brand and direct marketing strategies. We will help you understand and create formulas for calculating the return in revenue for your direct marketing strategies and discuss how to calculate market share.
9:45-10:00am	Break
10:00 - 11:00am	Roundtable Discussions: 1) Communication Channel Pros and Cons Greg Carroll, Vice President for University Marketing 2) Essential Elements of an Institutional Brand Portfolio Eric Sickler, Associate Vice President for Client Services, Stamats
11:00 - 12:30pm	Lunch Break
12:30-2:00pm	TeensTALK™ Live! Panel Discussion Moderator: Eric Sickler, Associate Vice President for Client Services, Stamats Back by popular demand, Stamats consultant and host Eric Sickler will take you on a fascinating journey into the minds, moods, and mental meanderings of college-bound, Chicago-area high school students. Through a lively dialogue with a panel of talkative teens that ANY college or university would welcome with open arms, you'll learn what works (and what doesn't) in terms of brand and recruitment messaging. Discover the real story behind communication channels that do (and don't) work for connecting with teens, and begin to understand the impact of peers' perceptions on a student's college selection. We will unravel the mystery of how teens narrow 3,000+ college options down to a short list of schools to consider. We'll probe the makings of great (and terrible) campus visits, discuss the relative influence of multiple factors on the final college decision, and collect candid feedback about the state of contemporary recruitment marketing from a student's-eye view. This session is sure to be a conference hit again this year!
2:00-2:15pm	Break
2:15-3:15pm	Essential Tools for Measuring the Effectiveness of Your Marketing Strategy Chuck Reed, Senior Vice President for Client Services, Stamats It has never been more important to evaluate the effectiveness of your marketing strategy and determine the return on each marketing dollar that is invested. With these goals in mind, this session will explore basic mROI (marketing return on investment principles), examine the data requirements for measurement, and explore how to accurately measure the effectiveness of your brand and direct marketing strategies. We will also help you understand and create formulas for calculating the financial return for your direct marketing strategies and discuss how to calculate market share.
3:15-3:30pm	Giveaway

 

 

 

 

Stamats Integrated Marketing Conference 2011 will be held at the The Wyndham Chicago.

The Wyndham Chicago is sold out of rooms for July 24-27, 2011. If you still need to book your rooms we suggest the Doubletree Magnificent Mile. It is located two blocks up the road from the Wyndham and is a very nice hotel.

At the Wyndham Chicago Hotel you're in heart of everything including being at the center of an oasis of comfort. Plus, it’s just steps from Chicago's Gold Coast near Lake Michigan. Traditional style flows seamlessly into up-to-the-minute technology. It's where old-world ideas of customer service, meet a whole new way of being pampered. In fact, it’s right downtown and one block from the Magnificent Mile!

 

The Wyndham Chicago
633 North St. Clair
Chicago, IL 60611
312-573-0300

Things to do in Chicago!

1. Willis Tower SkyDeck (formerly Sears Tower) gives visitors a bird's-eye-view of the famous downtown Chicago skyline and beautiful Lake Michigan from 103 stories in the air. The famous attraction, only $17, provides a view of three states as well as museum-quality interactive exhibits.
2. The Shedd Aquarium features more than 8,000 aquatic animals representing more than 700 species from all parts of the world. See bright and colorful corals, sharks, stingrays, angelfish, and sea turtles, just to name a few. And don't miss the daily Marine Mammal Presentation, which features animal-care staff interacting with dolphins and whales as they perform a few tricks!
3. Lincoln Park Zoo, a free zoo located just north of the downtown area, is among the oldest zoological gardens in the country. Young and old guests alike will enjoy seeing the famous historical structures, unique animal exhibits, and state-of-the-art visitor facilities. For a fee, guests may also enjoy features like the SBC Endangered Species Carousel ride, paddle boat and swan boat rides, the LPZOO Express train ride, the 4-D Virtual Safari simulator, and a safari audio tour.
4. Millennium Park is a 24-acre park in the heart of downtown. Hosting more than 525 free events each year, the park is an award-winning center for art, music, architecture, and landscape design. Go for a leisurely stroll and check out Crown Fountain and Cloud Gate, or head slightly further south to the adjoining Grant Park to see the famous Buckingham Fountain up close and personal.
5. Magnificent Mile, a stretch along Michigan Avenue featuring world-class shopping and dining, offers more than 3.1 million square feet of retail space, 460 stores, 275 restaurants, 51 hotels, two unique museums, and a variety of sightseeing and entertainment attractions to more than 22 million visitors each year. New trees and flower-filled medians reflect the changing seasons and complement the unique architectural beauty famous to the city.

See you in Chicago!

 

 

 

Have questions about the conference? Check out our Event FAQ page or call us at 800.553.8878.

SPONSOR THE CONFERENCE

Our event brings together dozens of decision-makers from colleges and universities across the nation. You can't afford to miss the opportunity to sponsor the Stamats Integrated Marketing Conference, where you can network with them all. For information on our sponsorship options click here or if you are interested in sponsoring contact brandy.huseman@stamats.com.

Gold Sponsors:

Silver Sponsors: