Plan Communication

A successful strategic plan depends, on large measure, on successful implementation. Central to plan implementation is a multi-dimensional communication strategy. A number of years ago, C. Davis Fogg wrote an exceptional book—Implementing Your Strategic Plan: How to Turn Intent into Effective Action for Sustainable Change. He noted that communication to support the implementation of the…

Distinctive Competencies and Competitive Advantages

We often wonder why colleges and universities spend so much time identifying and then communicating their distinctive competencies. We wonder if this is time well spent because most distinctive competencies are, well, not that distinctive. Further, distinctive competencies focus on how you are different from your competitors and do not consider whether that competency is…

Debunking Persistent Myths About the Higher Education Marketplace

Changing needs and marketplaces have created myriad conversations around the question What should we do next? We know that answering this question is not always easy, but persistent myths about the marketplace have made answering it even more difficult than it needs to be. At the risk of offending or oversimplifying, we want to briefly…