Increasing College Enrollment: Back to Basics

Lately, a lot of the conversation in the higher ed world has been centered on the topic of increasing enrollment. After all, what’s an institution of higher learning without the students to teach? Through image and perception studies, a student recruitment assessment, competitive positioning, recruitment planning, and more, you can learn new strategies and set new goals to help you increase…

Collecting Quality Online Data

Web-enabled survey approaches have resulted in some dramatic changes in how surveys are executed. The impact on research deliverables is mixed—some positive and some negative. Overall, web-based data collection generates uniquely high quality and consistent responses. However, so-called “web-based” or online surveys are often considered synonymous with “email surveys” which frequently result in respondent samples…

10 Resolutions for Marketing to and Recruiting Adult Students

With the new year upon us, it’s time to write and attempt to implement those pesky, but requisite, resolutions. Instead of those boring and likely undoable resolutions about being more organized, eating better, or exercising regularly, I wanted to present a handful of resolutions to help you succeed in the adult student marketplace. Don’t worry…

Marketing Metrics Matter That Matter Most

(Excerpt from upcoming White Paper) We’re often asked to help schools create “dashboards” of key marketing metrics or performance indicators. These are the small handful of ratios, counts, trends, and other numeric measures that aid in almost real-time monitoring of a school’s marketing return on investment (mROI). Marketing dashboard indicators are very much like the…