Using Email for Surveys

Using email to disseminate survey invitations provides an easy and inexpensive means of recruiting respondents. Unfortunately, response rates for most email-invite samples are quite low. Moreover, respondent self-selection almost always results in a sample which differs substantially from the target population or that can’t be compared to the target population. Options are available (such as…

Collecting Quality Online Data

Web-enabled survey approaches have resulted in some dramatic changes in how surveys are executed. The impact on research deliverables is mixed—some positive and some negative. Overall, web-based data collection generates uniquely high quality and consistent responses. However, so-called “web-based” or online surveys are often considered synonymous with “email surveys” which frequently result in respondent samples…

10 Resolutions for Marketing to and Recruiting Adult Students

With the new year upon us, it’s time to write and attempt to implement those pesky, but requisite, resolutions. Instead of those boring and likely undoable resolutions about being more organized, eating better, or exercising regularly, I wanted to present a handful of resolutions to help you succeed in the adult student marketplace. Don’t worry…